Social Media 101 What is Social Media? Takes down barriers - PowerPoint PPT Presentation

Jun 29, 2023 •192 likes •313 views

Social Media 101 What is Social Media? Takes down barriers Brings people together #BSMACONVENTION2019 Choose the best channel for you Facebook: news and entertainment. The current emphasis is on video live streaming. Note also

Social Media 101
What is Social Media? • Takes down barriers • Brings people together
#BSMACONVENTION2019
Choose the best channel for you Facebook: news and entertainment. The current • emphasis is on video live streaming. Note also that Facebook currently sends more website referral traffic than any other social media channel. Twitter: A news and conversation tool. Retweeting and • curation are encouraged. LinkedIn: Professional network. • Instagram: A highly visual network for static images • and short videos. SnapChat: Although originally focused on private, • person-to-person photo sharing, it can now use it for a range of different tasks, including live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing photos and videos via a chronological “story” that’s broadcasted to all your followers. Pinterest: Highly visual platform often used by creative • types to find inspiration. Google+: Essentially an umbrella social channel • across Google’s web properties (Youtube, etc.).
Complete your account profile your organization’s name, custom vanity URL, avatar, cover photo, bio, and about us section – are all elements that are used to categorize your channel for providing “page suggestions” or “who to follow” recommendations for other users. Pro tip: On Facebook, make sure “Similar Page Suggestions” is clicked “ON” in your page settings so people can find you after they interact with content on a similar page. Also, if you’re targeting a certain geographic area, set your “Preferred Page Audience” to reflect who you’d most like to connect with. Anyone can find your Page, but Facebook says they’ll, “do our best to put it in front of the people who matter to you most.”
When is everybody online? Facebook: Thursdays, Fridays, Saturdays, and Sundays at 9 am, 1 pm, and 3 pm are generally the best for reach and engagement. Saturdays and Sundays for the highest engagement. Posting at 3 pm will get the most clicks. Posting at 1 pm will get the most shares. Twitter: Wednesdays at 12 pm, 3 pm, 5 pm and 6 pm, during people’s lunch break and on their commute. Instagram: Mondays and Thursdays between 8 am – 9 am. LinkedIn: Tuesdays, Wednesdays, and Thursdays at 5 pm. Pinterest: Saturdays between 8pm – 11pm. Google+: Wednesdays between 9 am – 11 am. remember that 80% of Americans are on Eastern and Central time zones.
Content… Happy content gets shared faster and wider than sad… • VISUALS • GIFs • Quote images • Short videos • Emoticons (posts with emoticons get a 57% higher like rate and 33% higher share rate) • TAGGING • # and @ @ to someone you follow #BSMACONVENTION2019 #ARMYMOM #NAVYMOM #MARINEMOM #AIRFORCEMOM #COASTGUARDMOM #MILITARYMOMS ETC ETC ETC • PINNING • An update that stays at the top of your timeline • Visibility and engagement
• HELP vs SELL • FIND…FOLLOW…BUILD RELATIONSHIPS WITH INFLUENCERS AND SIMILAR ORGANIZATIONS • REUSE YOUR BEST CONTENT • HOST CONTESTS AND GIVEAWAYS • BOOST EFFICIENCY • Hootsuite……Buffer…..

Recommend

Getting Social What is social media? Why does social media matter? What social media

pwcom .co.uk CIOB Hertfordshire March 2012 Who am I? Getting Social What is social media? Why does social media matter? What social media tools can we apply in construction? How do we start? Paul Wilkinson

396 views • 18 slides

Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Presentation 1 What is social media? Get Media Smart social media 2 What is social media? Get Media Smart social media 3 What is social media? You will be working in groups of four with a large piece of paper and marker pens. In

168 views • 14 slides

Social networking platforms Social media refers to the means of interactions among people in which

4/30/2013 * a)I dont really know what Social Media means b) None (but I know what Social Media means) # c) 1 Social Media Network d) 2 Social Media Networks @Seth Bokser, MD, MPH Associate Clinical Professor, UCSF Medical School e) 3 or

578 views • 8 slides

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content Return on Investment (ROI) Forthcoming Policy Resources and Tools What is Social Media? What is social media? Thanks, Kathy. I could have

1.12k views • 35 slides

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101 Hangout from 2013 Google YouTube FiresteelWA to find it! Tweet us your questions! @FiresteelWA @WLIHA @Username Can be only 15 characters long!

448 views • 30 slides

Social Media donts What is social media Social media is nothing new Just an extension

Steven Anderson Digital Manager MAS 15:00 - 15:30 Social Media Do's and Don'ts Dos and Social Media donts What is social media Social media is nothing new Just an extension of something we all have a social network Its

452 views • 18 slides

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these websites being used for social change? http://www.slideshare.net/mzkagan/what-the-fk-social-media On Road Media Is an award-winning social enterprise

1.07k views • 75 slides

Overview Introduction to myself Introduction to social media Social media and LIS

Methods of Social Media Research: Data Collection & Use in Social Media Florida State University College of Communication and Information Sanghee Oh shoh@cci.fsu.edu Overview Introduction to myself Introduction to social media

668 views • 47 slides

Social Media and NFP organisatons Emma Bennett Why are you using social media? Today

Social Media and NFP organisatons Emma Bennett Why are you using social media? Today Identifying the reason for using social media Planning Opportunities and risks for NFPs Ways to incorporate social media into your

512 views • 39 slides

Social Media Policy Example At the School, we understand that social media can be a fun and

Social Media Policy Example At the School, we understand that social media can be a fun and rewarding way to share your life and opinions with family, friends, and other staff members. However, the use of social media also presents certain risks

305 views • 3 slides

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like

713 views • 26 slides

Social Media Whats it all about? Social media is about the conversation, which only works if you

Social Media Whats it all about? Social media is about the conversation, which only works if you participate. Why should I bother? Social media allows you to: promote your research and increase its visibility communicate directly and quickly

439 views • 13 slides

SOCIAL MEDIA T H E G O O D, T H E B A D A N D T H E B I Z A R R E TODAY. What is

SOCIAL MEDIA T H E G O O D, T H E B A D A N D T H E B I Z A R R E TODAY. What is Social Media The Good The Bad The Bizarre Why Social Media is important? My top tips for Social Media Questions WHAT IS SOCIAL

187 views • 17 slides

Social Media What is Social Media? forms of electronic communication (such as Web sites) through

EDUCATE HONOR CHALLENGE Social Media What is Social Media? forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc. Social Media Platforms

410 views • 14 slides

1. Social Media Outline 1.1. What is Social Media? 1.2. Opinion Retrieval 1.3. Feed

1. Social Media Outline 1.1. What is Social Media? 1.2. Opinion Retrieval 1.3. Feed Distillation 1.4. Top-Story Identification Advanced Topics in Information Retrieval / Social Media 2 1.1. What is Social Media? Content creation is

722 views • 36 slides

Social Media -- Understanding it and Making it Work Preliminary Guidance on Social Media

Social Media -- Understanding it and Making it Work Preliminary Guidance on Social Media Regional Repositories Workshop October 20, 2011 What is social media? Social media is a subset of Web 2.0, which very broadly refers to any use of

285 views • 11 slides

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a normal part of our society and functioning today. The Isolation of Generations While Social Media has been around for years, it was the introduction of

324 views • 3 slides

Social media and safeguarding Ensuring social media is used appropriately and positively Iain

Social media and safeguarding Ensuring social media is used appropriately and positively Iain Luxford Media & Marketing Manager, ESCC 15 January, 2019 What we will cover: Social media in East Sussex Why we should use it

472 views • 19 slides

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across the Globe Todd Wilms Sr. Director, Social Media Audience Marketing, SAP What are the most frustrating challenges to social media marketing

141 views • 12 slides

Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the

Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? Crowd sourcing, Social Collaboration, citizen journalism and the

526 views • 13 slides

Social Media Strategies Everything you need to know about the most popular social media platforms

Social Media Strategies Everything you need to know about the most popular social media platforms and how to leverage them for stronger engagement with your supporters The Benefits of Social Media By 2018, 33% of of the world will be on

210 views • 20 slides

Tom Mason Social Media Coordinator About me Social Media Coordinator in the Division of

Tom Mason Social Media Coordinator About me Social Media Coordinator in the Division of Communications and Marketing Previously head of Social Media at Manchester advertising agency Delineo @totmac @OfficialUoM What I do

902 views • 24 slides

What is Social Media? noun: social media ; plural noun: social medias websites and

What is Social Media? noun: social media ; plural noun: social medias websites and applications that enable users to create and share content or to participate in social networking. According to Google by the year 2025 all food

498 views • 21 slides

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social

Social Media for Business July 28, 2009 What is it? Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and

478 views • 10 slides