… So you wanna Snapchat? HIGHER ED EDITION
Hi! Candace Nelson Social Media Editor West Virginia University @Candace07
Should you be on Snapchat?
Yep.
There are 150 million daily active users. source: go.wvu.edu/stat
77% of college students use Snapchat daily. source: go.wvu.edu/mashable
What’s so great about Snapchat anyway?
It’s authentic .
It has a sense of privacy .
It can cultivate personal relationships .
It can tell stories in real-time .
Visual platforms are growing.
How do I ‘Snapchat’ ?
User interface is tough .
Post to your story .
Use lenses .
Use stickers & emojis .
Use Memories (sparingly).
How about some guidelines ?
Post 2-3 times per week.
Be conversational .
Think audience first .
Create platform-specific content.
OK, so what do I post on Snapchat?
� Snapchat Tuesday Takeover Responsible Use Agreement The basic purpose for the Snapchat Tuesday Takeover is to showcase what life is like as a student at WVU – from classes (well, maybe not during class) to clubs and activities to just hanging out with friends. You have been carefully selected to use WVU ’s Snapchat account – WestVirginiaU – and to publicly represent WVU for 24 hours beginning at _______A.M. on _____________, 2016. During this time, you are encouraged to highlight your unique personality in a respectful and responsible way and to let the Universit y’s Snapchat followers get to know you a little bit. By doing this, our followers will feel better connected to our campus. We also hope to cultivate a stronger sense of community and connection through conversation, collaboration, and a sharing of ideas and stories. To help with this, please DO post about: • Classes and academic projects; • Your student organizations; • Life in Morgantown; • Campus events; • Your job/internship; • Hobbies outside of school; or • Volunteer work and service projects. However, because you are representing West Virginia University on SnapChat, you are to keep the Universit y’s reputation in mind as you post at all times. So, please DO NOT post: • Profanity; • About drug or alcohol use; • Personal attacks on students, faculty or anyone else; • Pictures or videos containing nudity; • Personal information about individuals without their permission; • Business promotions; or • Opinions regarding politics or University policies. Further, you are not permitted to change or alter the account ’s handle, password or associated email account – you are only authorized to post to “ Our St ory.” And, please do not share the account password with anyone – you are the only authorized user and will be held accountable for all posts. The Snapchat account will be monitored. The University reserves the right to delete any post and the University reserves the right to revoke your account access at any time for any reason. Violations of this Responsible Use Agreement may result in a violation of the Campus Code of Conduct. If you agree to responsibly participate in the Student Tuesday Takeover, to follow the WVU Social Media Guidelines, to adhere to the above stated conditions and the attached instructions then please sign and date below. Sign__________________________________ Date__________________________________ {W0028186.1} � �
Or, you can do contests , behind - the - scenes , coupons / discounts , giveaways , showcase events , & repurpose content .
Geofilters?!
Ugh, I know right.
Geofilters can help you brand a location or event .
Two kinds: Community and On-Demand .
On-Demand: Community “Businesses and “Artists and designers individuals alike can are encouraged to purchase On-Demand create and submit a Geofilters for their free Community event, business, or a Geofilter for their city, specific location. university , local Brand logos and landmark or another trademarks are public location. No permitted .” brand logos allowed .”
Community
On-Demand
• Design specifications • Detailed description • Original content • Visually interesting
How do I promote our Snapchat?
Use your Snapcode .
Use your “add” link . https://www.snapchat.com/add/west virginiau
Put your username on promotional materials/ads.
Do you have any tips or tricks for Snapchat?
Yep.
iPads (& dark rooms).
Moving emojis
Music
Black & white text
Text on one line
No service , no problem
How do we measure success on Snapchat?
Number of views .
Number of screenshots .
Geofilter analytics .
http://tylerlawre nce.com/snapc hat-followers/
So, is there a future for Snapchat?
The API has become more friendly for advertisers. source: go.wvu.edu/adweek
More advertisers = more analytics
Snapchat is one of the fastest growing platforms.
Other platforms are trying to copy Snapchat.
So, should you be on Snapchat? Yep .
Bye! Contact: Candace.Nelson@mail.wvu.edu Twitter: @Candace07 social.wvu.edu
Recommend
More recommend
