American Physical Society x Snapchat: Modern Outreach Methods - PowerPoint PPT Presentation

American Physical Society x Snapchat: Modern Outreach Methods August 12, 2016 Isabel Binamira – APS Outreach Intern

Motivation for applying to the APS Outreach Internship Previous Experience • Marketing • Consulting • Photography Internship Description • Freedom to construct my own project • Encouraged creativity Current Interests • Research a broad range of topics • Art and graphic design • Science communication American Physical Society – 2

Deciding the project type Trends for accessing Current outreach Demographics information § Spectra and PhysicsQuest § Middleschoolers § 63% of Facebook and § PhysicsCentral § Comics and kits Twitter users get news § Website and blog § Adults from these platforms 1 § Facebook page § Website § More than 56% of adult § Twitter § At least a high school Americans accessed the level education news via cellphone 2 § 30% of smartphone owners used their mobile for educational purposes 3 Expand to mobile platforms that are popular among students aged 16-20 years old American Physical Society – 3

Platform benchmarking YouTube 4 Instagram 5 Snapchat 6 > 1 billion monthly > 500 million monthly Number of active users > 100 million daily 18 - 29 25-34 Average Age Range 18-24 Video Photo Content Type Photo and Video Shortform with Content Type Long or shortform Shortform longform capacity Average Length of 21 minutes 40 minutes (mobile) 25-30 minutes Engagement Both Both Web/Mobile Mobile Scientific societies on Yes Yes No platform Previously attempted by Yes Yes No APS American Physical Society – 4

Services offered by Snapchat Snapchat § Photo-sharing and messaging app § Entirely mobile § Informal and direct interaction § NASA and Taco Bell have successful accounts Personal Story Discover Story A personal story is only viewable by contacts A public story viewable by all of the platform’s users § Limited range § Short and longform capabilities § No built-in editorial capability § Wider audience § All shortform style content § Editorial capability, easy blog tie-ins American Physical Society – 5

Communication with Snapchat HQ Comic Society Discover Personal Con Meetings Final project: Personal story updated twice a week, with possible partnership opportunities between Snapchat HQ and APS for events and conferences American Physical Society – 6

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Editorial timeline AUGUST, 2016 WEDNESDAY SUNDAY MONDAY TUESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 Spacetime intro 7 8 9 10 11 12 13 Fluid Optics intro dynamics videos 14 15 16 17 18 19 20 Waves and Alternate sound intro Energy: Solar 21 22 23 24 25 26 27 Solar system Stars intro intro 28 29 30 31 Banana Lasers intro radiation American Physical Society – 10

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Acknowledgments American Physical Society Society of Physics Students Rebecca Thompson Courtney Lemon James Roche Brad Conrad Chelsea Pedé Tracy Schwab Stephen Skolnick Matthew Payne Snapchat 2016 Society of Physics Jaime de Venecia Students Interns Elisa Morse Background Research Sources 1 Shearer, Elisa. "5 Key Takeaways about Twitter, Facebook and News Use." Pew Research Center , 14 July 2015. Web. 2 "How Americans Get Their News." American Press Institute , 17 Mar. 2014. Web. 3 Smith, Aaron. "U.S. Smartphone Use in 2015." Pew Research Center , 01 Apr. 2015. Web. 4 “Statistics." YouTube . Web. 5 "Press Page." Instagram . Web. 6 "Ads." Snapchat . Web. American Physical Society – 12