Sharing is Broken! Let’s fix it with the mobile devices Monica Lam Stanford University Funded by an NSF Expedition, 2008 Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson
Why?
Terms of Service "You own your data." "You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post."
“You permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you" “You understand that we may not always identify paid services and communications as such.”
Messaging = Portal of Mobile Commerce #1 game revenue Online commerce ($3.5B/H1, 2014) Offline commerce P2p payment Banking Sports, Entertainment, Advertising Business communication Browser & search Corporate Confidential
Consumers: Privacy? education, finance, health, commerce Industry: Open competition?
Programmable Open Mobile Internet 2020 $10M NSF Grant Stanford University, 2008 Same project that funded Software Defined Networks Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson
Real World Impact A. Research B. Entrepreneurship: Go-to-market C. Predictions of 7 New Mobile Paradigms
3 Years = 3 Failed Attempts PrPl: Superset of Diaspora (2009) Not deployable Must interoperate between those who do and those who don’t care about privacy Junction: Connect devices on the spot (2010) Local interactions should be an optimization Mr. Privacy: app platform on Email (2011) Email is too old, insecure, fragmented
Universal Communication (owns no data) Flickr Open Messaging Baidu cloud Yesterday’s Tomorrow’s Closed & Centralized Open & Distributed Networks Network Musubi: Disintermediated Interactive Social Feeds for Mobile Devices , WWW, 2012
Omlet Communication Platform p2p webapps native OEM server apps apps apps Dist. Semantic File System Open Messaging Service Cloud Services
B. Entrepreneurship Go-to-Market
Open Systems = Powerful Partners CLOSED SYSTEMS OPEN MESSAGING iMessage Whatsapp APP PLATFORM SOCIAL NETWORK iCloud I.O.T. Android iOS Windows Tizen WebOS
A New Mobile Ecosystem Cloud Services Communities ... Device Makers Apps games finance entertainment health sports education Telcos Corporate Confidential
Omlet Chat 2.5" SxSW accelerator finalist Total Downloads: 2" 4,000,000 Most tweeted app at 1.5" Monthly Active Users: Downloads" 1" SxSW launch, 600,000 MAU" 0.5" Avg. US engagement: 3/2014 0" 60 min/month Q1" Q2" Q3" Q4" “Omlet is an “We were not happy with the mainstream insanely ambitious ones (Kik, Line, Groupme, Kakao, Palringo), assault on the entire and found your app, which is far superior.” Facebook model”. - a gamer “ This Stanford team is “Something we use probably 18 hours a day” reinventing the entire Internet - a gamer for just $10M” Corporate Confidential
C. 7 Predictions on New Mobile Paradigms: Experience/Systems
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chat with business 2. Distributed internet of things 1. Identity-based networking protocol
From the Users Gree: Crime City, Modern War, Kingdom Age “We were not happy with the mainstream ones (Kik, Line, Groupme, Kakao, Palringo), and found your app, which is far superior.” “So far though Omlet, gotta say ..... It's fab.” “I am sure as an App this is one which most gamers would use once they are aware of it.” “Something we use probably 18 hours a day.”
p2p webapp: html5 + Omlet API GameManager.prototype.shareScore2 = 2 function 2()2{ 22 var 2text2 = 2"2048";22222 22 var 2rdl2 = 2Omlet.createRDL({ 222222noun : 2"score", 222222displayTitle : 2text, 222222displayThumbnailUrl : 2"http:// 2048 + emmafuller.github.io/2048/meta/appleLtouchL icon.png", 222222displayText : 2"I2scored2"2 + 2 this .actuator.score2 + 2"2points2at220482Game.22My2 highest2tile2was:2"2 + 2 this .bestTile2 + 2".22Tap2here2 to2try2to2beat2my2score2:P", 222222json : 2{}, 222222callback : 2window.location.href, 22}); 22Omlet.setPasteboard(rdl); 22Omlet.exit();22 };
Snap Self-destroying Author: Rishabh Jain photos Sophomore Harker High School in 2 days
Software Engineering Collaboration Git Chat Real-Time Chat for code checkins* *app built in 2 days
#7 p2p webapps will replace many companies: evite, doodle, webex ...
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chat with business 2. Distributed internet of things 1. Identity-based networking protocol
Download Omlet to join the demo in Mobile Groups
On the Spot Sharing
Photo albums created together on the spot in real-time on our phones.
Photo albums created together on the spot in real-time on our phones.
Photo albums created together on the spot in real-time on our phones.
Photo albums created together on the spot in real-time on our phones.
Collaborative photo albums Parties, meetings, conferences, classroom, ...
From my phone on stage Back stage Off stage From my watch on stage
At a concert ...Gabriel & Dresden
#6 Software for mobile groups with no 3rd-party owners
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chat with business 2. Distributed internet of things 1. Identity-based networking protocol
Collaorative Android Gallery Heart the pictures Albums with social features Chat with friends Collaborative albums right in the gallery
Semantic File System Never forget a name, event, photo ... name event
OEM Partnerships Share Share Social Omlet photos via the Gallery in SMS Themes Omlet lockscreen Omlet Arcade Shipped 4/14 1st Google tablet US market 4/15 $100-200 Intel 25M units ’15 Announced 1/15 #3 in the world 100M units in ’15 OEM #3 Built by OEMs Corporate Confidential
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chat with business 2. Distributed internet of things 1. Identity-based networking protocol
Facebook founded at Harvard 2004 Enhancing the boys-meet-girls network $200B
As Facebook becomes generic ... General-Purpose Vertical Single-Purpose Group Social Social Networks Communication Networks Uber Whatsapp Instagram Snapchat WeChat $715M, 2012 $10B, 2014 $19B, 2014 $140B, 2014 $17B, 2014 $488M rev Q2 Gets 85% of games
Vertical Social Networks with Trust ... Global Stellar Oncology Omlet chat driver peer payer university doctor rider peer payee student patient P2P powered by Omlet chat
#4 Vertical Social Networks Uber-ized
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chats with businesses 2. Distributed internet of things 1. Identity-based networking protocol
Chat Apps replace usage of ... chat app
B2C C2B Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No United Would you like to check in to your flight to Chicago on UA 705 tomorrow?
B2C C2B Stanford University Bank of America Are you hurt by the earthquake? Please confirm if you are trying to make a purchase from Tokyo. Help! ! I’m safe ! Yes No Stanford University United Would you like to check Have you seen Ben Dodson since in to your flight to Saturday, please tell us when? Chicago on UA 705 dd:hh:mm and where? _________. tomorrow? Forward this inquiry to Ben’s friends.
C2B United Enjoy your flight to Chicago on UA 705. Thanks for flying United. flight lost missed mileage bags flight info plus
#3 Personalized app-supported chat as a B2C2B interface
7 New Mobile Paradigms 7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chats with businesses 2. Distributed internet of things 1. Identity-based networking protocol
Bloomberg, Jan 7, 2014
“ACQUIRES SMART THERMOSTAT MAKER NEST FOR $3.2 BILLION” Forbes, Jan 13, 2014
Who will be the Google of the Internet of Things? Financial Times, May 1, 2014
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