Shared Vision: World’s Best Luxury Family Resort 1
Vision: World’s Best Luxury Family Resort Key Focus Areas: • Village Renaissance Energy & Activation for All Ages; Vibrant Retail/Restaurant • Modernize Guest and Owner Experience Differentiate Family Vacation through Tailored Service • Year-round Destination/Active Summers Transformation & Liveliness throughout the Year 2
Key projects and investments Village Renaissance Modernize Experience Year-Round Destination • • • Public square around ice rink Next gen physical spaces Vilar Center expanded role • • • Music and creative gatherings Legendary attention to detail Teen engagement • • • Exceptional food & beverage Technology investment On-mountain summer • • Vibrant retail Transportation, parking, & experiences • • Urban design plan access Outdoors workshops • • • Rules and regulations Vacation concierge program Camp programming 3
FY18 Priority Projects Village Renaissance: Music and liveliness in the Village Key initiatives: • Activate and animate ice rink and surrounding areas year-round • Pursue traditional après ski with music and gathering spaces near slopes • Enhance music and event programming at stage in plaza fountain • Continue pursuit of Entertainment District designation with Eagle County • Line up key summer musical acts to cross promote during Spring Break Décor and lighting in the Village Key initiatives: • Implement artistic lighting in the Village core (third party consultant) • Update limiting regulatory issues that impact retail and place-making opportunity • Increase color and vibrancy by continuing to add interest with flowers and furniture 4
FY18 Priority Projects Modernize Experience: Stakeholder alignment on long-term projects Key Initiatives: • Communicate and align with commercial owners and Vail Resorts on retail and restaurant offerings • Review Legacy Plan with Beaver Creek Metro District and retain relevant concepts • Explore ways to collaborate with Vilar Center and assist with the execution of new Vilar initiatives • Audit BCRC physical assets and spaces to prioritize improvements in other areas of resort • Coordinate with BCRC transportation committee to educate guests on available transportation options • Work with top brokerages to distribute marketing materials that communicate vision and Beaver Creek value proposition • Engage VR Insights team to study teen engagement Technology upgrades Key Initiatives: • Boost/speed up/add bandwidth to free Village wifi • Expand/boost cell service in Village • Evaluate Beaver Creek app effectiveness and potential upgrades 5
FY18 Priority Projects Year Round Destination: Key Initiatives: • Board and interested stakeholders establish working committee to explore Summer Camp opportunity in FY19 BCRC Vision Action Plan March 7, 2018 6
Multi-year Journey Over Three Phases • Vision plan is only the roadmap – route is an evolutionary process • Timing and path can be different for each objective Phase 1: Phase 2: Phase 3: Alignment and Planning and Execution Concept Testing Strategy • Outreach and communication • Develop project details • Project implementation • Stakeholder alignment • Create action plan • Major capital projects • Test concepts under BCRC • Allocate budget • Operational changes control • Engage outside resources as • Learning and adjusting needed Transition: when Transition: when stakeholders plan/strategy aligned on goals approved by Board and vision 7
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