SFAF - Plan Stratégique 2018-2020 Jeudi 9 Novembre 2017
The Merger The Market The Vision The Offer The Synergies The 2020 Ambitions Q&A X
BLOQUE : PLUS PERSONNE NE TOUCHE The Merger
Artefact and NetBooster, long term partners, have officially merged after multiples collaborations. X Operating in Present in 19 years of 80% of +40 clients +100% growth 3 countries 13 countries experience international billings Consulting Data Science R&D UX Activation Data Creatives 100 people 58% 16% 16% 11% 612 people 90% 5% 5% Strategy Creativity Data / Tech / AI Activation X
Steps To Forming A New Group June 2017 Joining forces & closing the October 2017 July 16 October 2017 January 2018 deal July 2016 January 2017 June 2017 Growing as a Artefact & Artefact & NetBooster working Joining forces Exploring synergy opportunities Growing as a group together group NetBooster working Exploration of association opportunities & Since summer 2016, NetBooster synergies, of capitalistic interests together worked together on common clients for more than a year Closing of the deal Launch of transformation projects Merger : June 13 - it’s been 5 months January 2017 Travelling internationally to meet the Common clients & collaboration - Accor et Groupe Seb depuis 1 an teams Announcement to Artefact & NetBooster Winning new missions / clients hand in Exploring in France hand, as a one-stop-shop synergy In all international markets opportunities Definition of the merger deal Definition of the battle plan & roll-out X
The Merger before the merging The Reasons For The Merger The Merger Funds 45% Stock The Market Market Artefact & NetBooster decided to join forces in the 55% answering of three main objectives: The Vision 1. Expand Artefact’s business model, growth, vision and practices internationally , through NetBoosters’ multi-national key accounts The Offer after the merging 2. 3. Developing offer & revenue synergies by rolling-out The Technology complementary activities along the Digital Marketing Artefact Founders & value chain, on the +700 clients NetBooster Managers The Synergies 4. 21% 5. Bring management & start-up culture together in a The Equity Story new kind of agency 6. Funds 7. Revolutionize the agency market by creating a whole 37% new positioning . Stock Market 42% X
The board of management François de la Villardière Guillaume de Roquemaurel Vincent Luciani Philippe Rolet Vincent Added CHAIRMAN & INTERIM CEO GROUP COO CEO France GROUP CTO GROUP CFO François is Co Founder of After his graduation from Ecole Vincent has worked for 4 years Philippe is a graduate from Vincent Added joined the group Business Interactif , a successful Polytechnique , Guillaume de in the media and digital Ecole Polytechnique and in 2010 as International Finance performance marketing agency Roquemaurel worked at marketing branch of McKinsey Imperial College of London . He Director after 10 years’ created in 1996, listed in the McKinsey for 5 years , within & Co.. He created Artefact in also has a PhD in Artificial experience in audit (Deloitte) french stock market in 2000 and high-tech, telecoms and media. order to help advertisers Intelligence from and Finance . In June 2011, he acquired by the Publicis Group in At Google , as a Sales Manager , through their digital transition Paris-Sud-INRIA University. After was appointed Group CFO and 2007. He is now the new he realized the need for issues. Vincent also teaches his studies, he went from he is responsible for Group President of the board of consulting on data sciences, marketing and corporate managing for 3 years the Web consolidation, all accounting NetBooster and first supporter of marketing and media. As a result, strategy at Ecole Mining & Analytics unit at and controlling topics. the management team helping he decided to co-create Artefact . Polytechnique . He is now Digimind , specialized in digital them to make NetBooster Founded 3 years ago, Artefact managing France. media monitoring, to founding smarter and bigger. has 100+ employees and works Artefact with Guillaume and with clients such as Danone, Vincent. Orange and Samsung. X
The Market
New Consumer Standards World’s most innovative companies Ranking Top 5 Market Capitalization, PWC Top 5 of Most Loved Global Brands 2017 2017 2017 Innovation is driven by Media business is Consumer loves GAFAx who are already mainly owned by GAFAx well-prepared for near GAFAx future devices X
Artefact Aims At Overcoming The Pressures From Gafa And Big Networks, by being the one-stop-shop for advertisers ARTEFACT AIMS AT OVERCOMING THE PRESSURES FROM GAFA AND BIG NETWORKS BY BEING THE ONE-STOP-SHOP FOR ADVERTISERS Consumer Strategy Creativity Activation Performance Knowledge Advertiser Advertiser An Unparalleled Positioning consumer Datalab / Data strategy creativity activation performance Chief Digital Officer DMP AdTech / MarTech Science knowledge along the Digital Marketing Value Chain, x Towards Which All Agencies Are Converging End-consumer attempt to absorb End-consumer X
Digital winning the global US Total Media Ad Spending, by Media in Billion $ advertising market 243 2% Others 3% OOH 207 6% Radio Others 2% Global advertising growing 4,2% in 2017 . 1% 11% Email & Mobile Print 4% OOH 3% SEO 20% Transfer of advertisers budgets from offline 4% Classifieds 7% Radio Other to online media. 12% 32% Print TV 43% Search In 2017, the Digital media becomes the 1st media worldwide in front of TV . 35% TV Mobile Display and Search advertising account for 80% Program- roughly 90% investment share of digital Digital matic 46% channels. Display 49% Digital 40% Mobile programmatic represents >80% of display ad spending. Device & 2017 Digital 2020 Method Levers Forecast X
The Vision
Technology has transformed consumers’ lives A new breed of brands such as Google, Amazon, Netflix and Airbnb have captured consumers hearts & minds by disrupting the status quo across all sectors. These brands have defined higher standards of customer experience by continuously improving their products and services through digital, data & AI. All brands must now live up to these new standards. Marketing has to make its technological revolution. Artefact x NetBooster has been designed for this purpose. Forme ok Fond 95% bon
X Marketing Engineers We are a digital agency celebrating the long overdue marriage of marketers and engineers
“ Marketing engineers As a digital marketing agency, we can provide “ all marketing solutions and expertises. But, we will work as engineers work: with the passion of invention, optimization and automation. OPTIMIZATION We improve precision and efficiency with data. We avoid useless losses, we increase profitability, we strengthen impact. AUTOMATION We transform digital marketing by using AI solutions to avoid waste of time and money. INVENTION We design new products, solutions, services. We want to engage consumers with technological benefits and emotions. X
Meet the new squad 415 24 48 42 30 Digital Marketing Creatives Strategic Data Scientists AI Engineers Experts Consultants Our highly accredited experts Award-winning creatives, Business oriented, data First class data experts from AI specialists with PhDs in have 20 years’ experience in able to design concepts from raised, digital native, the largest pool of g i ant tech Machine Lear ni ng developing leading award-winning global branding to performance marketing minded and IT certif ie d marketing data unique proprietary solutions digital marketing campaigns. based on data. All working to trained unicorns , they live to scientists in France. to fit our clients’ needs and insure the best ROI for our put together the perfect team optimize in-house processes. clients. of our in-house talents.
A squad operating worldwide Nordics Netherlands UK 55 people 27 people 123 people Germany France 178 people 204 people Italy Spain 12 people 27 people Dubai Switzerland 31 people 10 people
Proven Track Record Digital Marketing Creatives Strategic Data Scientists AI Engineers Experts Consultants Trophées Marketing Grand Prix Stratégies Top 50 hyper growth French French 500 Econsultancy Top 100 2016 2017 companies 2017 Digital Agencies 2017 2015-2016-2017
BLOQUE : PLUS PERSONNE NE TOUCHE The Offer
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