Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder.
WASH challenges & young children Around the world… 2.4 billion people do not use improved sanitation • • 663 million people do not have access to improved water sources • Every day, over 800 children die from preventable diseases caused by poor water, sanitation, and hygiene UNICEF, 2016
Program history – the Gates Foundation opportunity What: A USD 2.01 million grant to build a Sesame program around • the objective of reducing open defecation • Who: Children in communities facing WASH challenges Where: Bangladesh, India, Nigeria • When: 2012-2015 •
Designing a global WASH character
The art of Muppet making Step 1: Pick a Muppet Color Step 2: Pick a Muppet Body Shape GATES SANITATION PROJECT – MUPPET BODY SHAPE OPTIONS GATES SANITATION PROJECT – MUPPET COLOR OPTIONS A B C D Chamki Sivan Lily Tuktuki Gaby Step 3: Pick a Muppet Hair Style Step 4: Pick a Muppet Outfit
Proudly presenting… Raya!
Target communities Nigeria: Rural and Peri-Urban Schools Outside Abuja 12,000 children Bangladesh: Tea Gardens in Sylhet India: Urban Slums in Kolkata 61,000 children and caregivers 50,000 children
Research findings: Latrine use Using an improved % Change in Reported Behavior latrine at 64.0 home 23.8 21.3 15.0 8.2 2.5 Using an improved latrine in 36.1 school 26.2 19.7 11.2 10.0 8.2 Personal Social Control Personal Social Control Bangladesh India Note: Statistical tests were not performed for Bangladesh and India because of the small number of communities (N = 3)
Research findings: Wearing sandals Wearing sandals % Change in Reported Behavior outside “all the time” 22.5 21.6 17.5 8.1 5.4 -13.5 Wearing sandals “all the 48.8 time” to 34.4 33.8 26.3 defecate 7.3 4.3 Personal Social Control Personal Social Control Bangladesh India Note: Statistical tests were not performed for Bangladesh and India because of the small number of communities (N = 3)
Research Findings: Handwashing Washes hands “all Odds Ratio: the time” 2.16* % Change in Reported Behavior after 30.0 28.8 26.7 defecating 7.8 2.9 0.0 Uses soap Odds Ratio: 48.8 48.8 “several 0.91 times a day” 28.4 (n.s.) 23.0 18.8 16.6 Uses soap “all the Odds Ratio: time” to 1.25 48.8 wash hands 40.0 (n.s.) after 15.6 15.0 14.4 defecating 0.8 Personal Social Control Personal Social Control Bangladesh India Nigeria Note: Statistical tests were not performed for Bangladesh and India because of the small number of communities (N = 3)
The current partnership Building on Sesame Workshop’s educational content and learning, and • leverage World Vision’s on -the-ground community relationships and commitment to high-quality infrastructure provision
Beginning in Zambia Advisory Workshop & Curriculum Content Adjustment Design & & Scale Up Formative Research Pilot Teacher Project & Training Monitoring
Curriculum and content adjustments The WASH UP! program in Zambia called for some important changes: Age up to early primary grades • Target very remote, low-resource communities in Southern Africa • Translate into local languages • • Implement through afterschool clubs Emphasize “kids teaching kids” as an explicit program objective •
The WASH UP! materials • Videos • Games • Print materials Teacher training Games
Kids teaching kids Teacher training Games
Program growth
Syrian response curriculum • Adapted water, sanitation, hygiene, and health promotion objectives New social-emotional cross-cutting themes, including: • – Coping with big feelings – Building resilience – Being hopeful – Conflict resolution – Practicing mutual respect and understanding
Syrian response storybook
Thank you!
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