Who Lives on Your Sesame Street? Understanding Your Community Through Demographic Profiling
HELLO! Lana Snodgras West Plains Schools @lanasnodgras
Lesson Plan 1. 5 Things I Wish I would Have Known 2. Developing Demographics 3. Understanding Your Community, Their Priorities, and the Importance of 4. Adapting to Change
“Communicating is Building Trust”
1 Forewarning!
This presentation will not show you how to pass a tax levy but rather how to communicate with your district demographics on a regular basis.
USE IMAGES AS BACKGROUNDS TO KEEP THINGS INTERESTING.
2 5 Things I Wish I would Have Known
1. Senior Citizens – They Like to Vote and sometimes - no! 2. It’s all about knowing your community! - 3. People want to be communicated with before an - election issue 4. Ask the local newspapers or magazines who their - “reader” is 5. Sometimes you just need to listen. -
Developing Demographics 3 ● Hire a company if possible ● If not, talk to your city & county ● Look at national data
4 Understand Your Community’s priorities and their importance
How do you get in their heads? · Social understanding Ask them- surveys work wonders
5 Adapting to Change
1. As communities grow, shrink, or even stay the same size, you must adjust your engagement methods 2. The size of your community may change, but the ages of the people impact your engagement more 3. Know your traditions and “sacred cows” Understanding the Basic Principles · What are your resources? · How are accessing your community?
6 Know how to target your personalities
Barclays.com
Ask the media ● Local media have a demographic...so when you target stories, know who is reading, listening, or watching ○ Example: The Springfield Business Journal’s “reader” is a white male who lives in Nixa ○ If a TV station is watched by a younger audience, target stories that their viewers will want to watch.
Know who they are
7 Know the difference between target market and demographics
Meet the Personalities of Our Districts
Mee eet: t: Sherry Jack Sam Ericka
Questions?
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