SELLING THE BUY-IN Marketing a Common Reading Program Twister - PowerPoint PPT Presentation

Oct 13, 2023 •617 likes •789 views

SELLING THE BUY-IN Marketing a Common Reading Program Twister Marquiss, M.F.A. QAnteria Roberson Common Reading Program Director Student | Social Media Coordinator Obstacles COMMON READING PROGRAM Student interest Campus buy-in

SELLING THE BUY-IN Marketing a Common Reading Program Twister Marquiss, M.F.A. Q’Anteria Roberson Common Reading Program Director Student | Social Media Coordinator
Obstacles COMMON READING PROGRAM » Student interest » Campus buy-in » Pushback » Criticism
Obstacles at Texas State COMMON READING PROGRAM » 36,739 students in Fall 2014 » 5,247 incoming freshmen » Large book – 424 pages » Hot-button issues in text » Hot-button issues in real world
COMMON READING PROGRAM AUDIENCE
The Basics COMMON READING PROGRAM » Know the AUDIENCE » Keep text and issues POSITIVE » Stay ahead of the CONVERSATION
Bookmark COMMON READING PROGRAM » Relevance of book and program » Student learning objectives » Means of starting conversation » Concise » Strategic placement in book
Distribution Plan COMMON READING PROGRAM » Students distributing books to students » Book includes bookmark » Introductory video — SHORT » Social media motivation » Web presence and strategic launch
COMMON READING PROGRAM Texas State University homepage feature
COMMON READING PROGRAM » Website launch July 1, 2014 » Homepage feature on 1st class day
Social Media COMMON READING PROGRAM » Use a memorable # hashtag » Post during key times of the day » Post to engage, not just inform » Keep posts concise » Always respond!
COMMON READING PROGRAM # bobcatbook
COMMON READING PROGRAM Class discussion hashtags # bobcatbook
Failed Strategies COMMON READING PROGRAM » “Facebook is for old people” » Instagram is for pictures, not books » A few unruly students on Twitter » Movie attendance needs context
Success! COMMON READING PROGRAM » Student engagement » Twitter conversation and # bobcatbook » Website traf fj c » New levels of faculty interest » Classroom facilitated discussions
Costs COMMON READING PROGRAM For 2014-2015 One Time Only 7,300 books $22,265 Table Throw $820 Video $1,409 Pull-up Banner $478 9,000 bookmarks $867 Social Media Accounts Free Website (62,398 hits) Free Program Branding Free Social Media Interaction Free Instructor’s Guide (PDF) Free Faculty Book Club Free Campus Presentations Free
Contact Information COMMON READING PROGRAM Twister Marquiss, M.F.A. Common Reading Program Director twister@txstate.edu Q’Anteria Roberson Student | Social Media Coordinator qroberson1@txstate.edu txstate.edu/ucollege/commonreading # bobcatbook

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