Sagaci Research – Market intelligence across Africa Company Introduction April 2018
Our offering Four main services provided by Sagaci Research across the continent Is there a market for What are consumer How are my Is there a need for my my products/services habits related to my products/services retail stores or my real on the continent? products/services? being distributed? estate development? 1 2 3 4 Market Consumer Trade Retail & Assessment Insights Insights Real Estate 1
Our offering Overview of our services 1 2 3 4 Market Consumer Trade Retail & Assessment Insights Insights Real Estate Brand Market SagaMall Tracking SagaTrade Sizing Mall Report Outlet Database Usage & Attitudes Market SagaRetail Product Landscaping Benchmarking Tests SagaTracker Retail Audit Impact Competitive SagaSite Monitoring Analysis Site Assessment SagaBus Omnibus Surveys SagaciMax Sales & Merch. Due Diligence and Real estate Outsourcing SagaConsumer Target Screening market potential Consumer Reports Note: Shaded boxes indicate syndicated or partly syndicated services 2
Our infrastructure: A deep local footprint with 16 offices across the African continent and a field presence in 20+ countries Map of Sagaci Research offices and field presence Paris Algiers Barcelona Cairo Casablanca N’Djamena Addis Ababa Abidjan Douala Accra Nairobi Lagos Kinshasa Dar es Salaam Kigali Luanda Maputo Johannesburg Key Offices We operate our own teams in each country. All employees hired, trained and managed by Sagaci Research directly, no sub-contracting Field presence 3
Our infrastructure: All data collected using handheld tablets and available in real-time on our IT servers for quality control and analysis Sagaci Research infrastructure across Africa Paris Barcelona Cairo Nairobi Key Offices Field presence 4
Our infrastructure: For each field research project, a six layer quality insurance mechanism Quotas and logic checks 1 • Balance of interviews and consistency with quotas (hard or soft) • Logic and consistency in the way responses are given 2 Physical checks • Physical back-checks with dedicated field QC team 3 Telephone call-backs • Phone number & e-mail collected at the end of the interview • Surveys audited for completion and quality via random phone call-backs Time stamp 4 • Total time for the interview and time for each question • Time between interviews (“find time” analysis) GPS coordinates 5 • Interviews conducted with tablet recording precise GPS coordinates • Questionnaires with no location / wrong location excluded from final sample 6 Voice recording of selected questions • Full voice recording of selected questions and answers Dedicated central and multi-lingual quality control team based in Nairobi 5
Our infrastructure: Data collected using handheld tablets available in real-time on our servers for quality control and analysis Sagaci Research infrastructure across Africa Cairo 3 Once interviews are approved, our data- processing team based in Cairo has access to the data and can run some analysis and ensure a proper final consistency check 2 Nairobi Our multi-lingual QC team located in Nairobi reviews the data and approves (or rejects) the interview. 1 Servers are updated in Once collected on real time the field, data is automatically synchronized and available in our servers 6
Our clients A significant base of blue-chip clients Consumer Goods Industrial Goods Healthcare Financial Services Retail Consulting & Investors Telecom & Media Market research 7
Our differentiation: We have a differentiated approach, tailored to the African continent and geared at generating value for our clients Pure emerging markets player with strong African roots and unique footprint • Leading market research firm dedicated to the African continent • 5 years of experience conducting large scale field projects on the continent, for leading multinational companies, consulting firms and investors Unique business model combining high-quality field operations, data analytics, and strategic thinking Full control of the research process (no sub-contracting) allowing best-in-class and uniform results delivery In-depth knowledge of key sectors across the continent: consumer, retail, telecoms, financial services, building materials, healthcare 850+ projects conducted since January 2013 250 projects since January 2017 (YTD) 8
Our global leadership team Julien Garcier João Terlica Managing Director Managing Director 17 years of experience in strategy consulting and market 17 years of experience in strategy consulting and market research research Prior to launching Sagaci Research, Principal at The Boston Prior to launching Sagaci Research, Independent Advisor in Consulting Group and consultant at A.T. Kearney emerging markets for The Office of Tony Blair and other clients, Project Leader at The Boston Consulting Group and consultant at Between 2009 and 2012, dedicated to BCG’s activity in Africa Arthur D Little • Initially in charge of the North Africa opportunity study • In charge of opening and then managing the office and the Between 2008 and 2012 worked with BCG and independently in commercial development in Egypt during 2 years (2009-2010) Africa • Key contributor to the business development and to project • Consulting business development with BCG in Egypt execution in Morocco in 2009 and 2012 • Local bank acquisition and restructuring in Egypt • Executed projects in sub-Saharan Africa in 2009 • Financial Services entry strategy in African countries • Africa growth strategy for European and US multinationals, Deep industry expertise in retail, consumer goods, real-estate distribution and retail and telecommunications • Africa investment opportunities for Chinese and South American clients Specific functional expertise in corporate strategy, market entry strategies, growth strategy formulation, financial and Industry expertise in Financial Services, Transport and Telecom economical analysis… Specific functional expertise in corporate strategy, market entry Graduated from EM Lyon (France) in 2000 with a Master in and growth, distribution and retail, turnarounds, … Science in Management Industrial Engineer from IST (Lisbon) in 1999, MBA from IESE (Barcelona) and Columbia University (New York) 2005 9
Our team 100+ analysts across the continent 10
Our contact details www.sagaciresearch.com @sagaciresearch Julien Garcier João Terlica Managing Director Managing Director +254 716 313 442 +34 625 088 888 julien.garcier@sagaciresearch.com joao.terlica@sagaciresearch.com 11
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