TrustedOut Corpus Intelligence Corpus Intelligence Makes Intelligence Trustworthy. Florent Solt, CTO & co-founder GESTE, Feb 20 th 2019, Paris.
The problem: Distrust in media. TrustedOut Corpus Intelligence
?? ?? The consequence: In decision-making only what is trusted in Aggregation Analytics Action can be of a Knowledge Corpus on the Knowledge Corpus in Decision-Making trusted out. Applies to Business Intelligence, Advertising, Public Relations… TrustedOut Corpus Intelligence
The point: Distrust is general, trust is personal. No universal list. TrustedOut Corpus Intelligence
Where to fix Trust? Articles don’t have a reputation. Fact checking does not solve orientation and context. The logic: T rust is about reputation. Authors may have a reputation… … but per matter, temporary and when identified. Media Brands are about reputation. Media brands live and die per their reputation . “The bedrock of corporate reputation is trust. Trust is the oxygen that allows reputation to exist.” –Weber Shandwick TrustedOut Corpus Intelligence
Profiling Media Brands means: Gauging Perimeter. Scope. Expertise. Spotted as. Method: Taxonomy-based classification. The solution: Industrial Profiling Seizing Transparency . Who’s behind. Intangible data. Media Brands. Method: Webwide collection. Running AI-Operations. Unbiased. Up-to-date. Universal. Method: Humans to teach machines. 0% editorial. 100% algorithm. TrustedOut Corpus Intelligence
For ACME’s product launch, I need publications I trust such as defined by: TrustedOut provides, live, ACME with corresponding media, sources and article abstracts to: • Financial & Business Services industry, specialized in Advertising, • Executive Manager Focused on B2B, • Feed Social Intelligence Business Analyst, • In the USA, UK and France • Secure Brand Safety Product Marketer, • That are not politically, nor religiously, nor humorously / satirically oriented, • Optimize PR efforts Communication or • In business for more than 2 years. PR Manager at • Can be a government companies but no blogs nor wikis. ACME The application: Easy querying, live feeding. TrustedOut Corpus Intelligence
The technology: Machine learning, Web crawling, big data and microservices to self-feed, self-grow and daily validations TrustedOut Corpus Intelligence
Enterprise Our live taxonomy: Taxonomy Permanent Mapping machine learning, Enterprise TrustedOut Taxonomy Taxonomy customizable sensitiveness & specialty depth, enterprise mapping. TrustedOut Corpus Intelligence
Year over year, br brand d safety Online, onl only thi his percent ercentag age e of of Until 2023, Annual So Social vi violations s in 2018 were up th the w words a are l likely to to b be r read In Inte telligence m market growth – Double Verify - Forbes - Market Research Future +25% 28% +26% Business Intelligence Advertising Public Relations Business Analysts, Marketing, Trading Desk, Brand Safety, Communications, Content Executives Media planners Management, Public Affairs Corpus Intelligence for Corpus Intelligence for Corpus Intelligence for The opportunity: Social intelligence Brand safety & Campaigns Coverage & Content Analytics BI, Ads & PR Trustworthiness differentiation Brand Safety Perimeter definition Targeted analytics We fix this: “Current offering all look alike”: Define the safety of your brand. Work with Better be words you want within those 28%. “Features s and functionalities s that largely y look k media planning for advance targeting within Within your own media selection, track & the sa same…A …All rely y on the sa same data so sources” s”. this perimeter. Curated directory and search analyze your coverage in frequency, visual - Forrester Q3 2018 queries combination. content, infographics and length of content. Smarter campaign reports Content optimization Live classification and collection Get intelligence on where your ads were From your black and white listing media Intelligence can now be as real-time as doable displayed. Bring intelligence on where your ad selection, optimize content creation and with collection and classification tailor-made campaigns were ran. measure your performance with targeted by the analyst with news sensitivity, depth and analytics. updates. TrustedOut TrustedOut Corpus Intelligence Corpus Intelligence
TrustedOut Corpus Intelligence Thank You. TrustedOut.com/geste Florent Solt, florent@trustedout.com
Slide 2. https://www.axios.com/trust-in-american-media-still-low-but-improving-bf7842ca-9ddb- 4334-a865-6e98f5334db2.html https://www.trustedout.com/blog/hope-in-media-trust-for-2019/ Slide 4 https://www.americanpressinstitute.org/publications/reports/survey-research/my-media-vs- the-media/ https://www.trustedout.com/blog/while-distrust-is-general-trust-in-news-depends-on- which-news-media-you-mean/ Slide 5 https://www.triplepundit.com/story/2011/relationship-between-reputation-trust-and- sustainable-business/75546 The references https://www.trustedout.com/blog/trustedouts-market/ https://www.webershandwick.com Slide 10 https://www.forrester.com/report/The+Forrester+Wave+Social+Listening+Platforms+Q3+2 018/-/E-RES137843 https://www.marketresearchfuture.com/reports/social-intelligence-market-4466 https://www.trustedout.com/blog/trustedouts-market/ https://www.forbes.com/sites/forbesagencycouncil/2018/07/12/what-you-can-expect-from- the-future-of-public-relations/#377e39f0710a https://www.doubleverify.com/newsroom/brand-safety-remains-top-advertising-concern- as-incidents-rise-25/ TrustedOut Corpus Intelligence
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