LOVEHONEYBERRY S T ORY OF OPPOR TUNITY
What is our Magic? Others just sell you plants. We help you grow and turn young plants quickly into p ro d u c t i v e , b e a u t i f u l orchards. We are your ‘Essential Guide to Honeyberries or Haskap.’ Simple answers to a modern and profitable berry.
LOVEHONEYBERRY CHANGING LANDSCAPE 3
W E A K E N E D T H E G R O W E R • Commoditisation - lower production costs in other parts of the world enable fresh produce to be imported at less cost than local growers can produce it for • Farmers are getting older, and the need for succession planning is critical. • The high cost of agriculture land in the UK is a deterrent to new young entrants • Falling yields and growing pest pressure
E M P O W E R E D T H E G R O W E R • Organic & Local produce • Food nutrition & premium prices • Value added products • Craft alcohol • Frozen fruit and berries • Agritourism • New crops and export
LOVEHONEYBERRY E V E RY O N E L O V E S B E R R I E S
W H E R E T O F O C U S ? Focus on crops that empower the grower to benefit from the many positive trends in agriculture. For example - • AgProducts - High Margin • Hops - Micro Breweries • Cider Apples - Craft Cider • Berries - Frozen & Smoothies • Organic & local produce
" I do not know why Russians are engaging in breeding any other crops for which they have lagged behind for decades when they have such a miracle. " –DUTCH SCIENTIST H A S K A P O R H O N E Y B E R RY
LOVEHONEYBERRY IT WILL THRIVE, BUT..
LOVEHONEYBERRY IT IS NOT A BLUEBERRY HONEYBERRIES BLUEBERRIES
LOVEHONEYBERRY IS YOUR CLIMATE PERFECT?
LOVEHONEYBERRY HEALTHY SOIL IS ADVISED
LOVEHONEYBERRY W H I C H VA R I E T I E S ? 2 0 1 6 2 0 1 7 C O O L E R WA R M E R G R O U P S FAV O U R I T E S FAV O U R I T E S C L I M AT E S C L M AT E S • Indigo Gem • Honeygin • Happy Giant • Happy Giant • Blue Horn Early 1 wk • Blue Moose • Blue Moose Cooler • Blue Palm • Honeygin • Aurora • Blue Banana • Blue Banana • Blue Banana Mid +2 wk • Wojtek • Blue Desert • Blue Desert • Blue Desert • Zojka • Blue Angus • Blue Angus • Aurora Cooler • Aurora • Zojka • Zojka • Giant’s Heart • Giant’s Heart • Giant’s Heart Late +3 wk • Boreal Beauty • Boreal Beauty • Boreal Beauty Cooler/Warmer • Strawberry Sen. • Strawberry Sen. • Strawberry Sen. Very Late +4 wk • Blue Treasure • Blue Treasure • Blue Treasure Cooler/Warmer • Boreal Blizzard • Boreal Blizzard • Boreal Blizzard
LOVEHONEYBERRY W H I C H F L AV O U R S ? TA RT TA RT / S W E E T S W E E T / TA RT S W E E T • Blue Q • Happy Giant • Blue Horn • Indigo Gem • Blue Moose • Aurora • Honeygin • Boreal Beauty • Wojtek • Zojka • Blue Banana + • Blue Angus • Giant’s Heart • Blue Desert • Strawberry Sen. • Blue Treasure • Blue Palm • Boreal Blizzard
ADVANTAGES TO GROWERS • Easy to grow organically and locally in healthy and balanced soil (ideal pH 6.4), and not fussy like Blueberries regarding soil type • Global products derived from these berries have commercially proven it as a premium fruit • Achieves the Holy Grail in fruit, as it makes a range of world class alcohol (High tannins and Brix of 20 plus) • Low orchard running costs and plant is very cold and frost hardy and can be planted in many regions of the world • Harvest mechanically and no annual pruning or trellising needed
ADVANTAGES TO GROWERS • Attractive yields per acre of 8,000 to 12,000 pounds (1,000 plants per acre at maturity) • Low global supply and premium pricing up to $8.00 per pound • Berries are suitable for fresh, frozen and process markets - amazing value added products like juice, jam, ice creams, dried berries and many nutritional products • Very healthy and nutritious - high antioxidants and mineral content compared to other berries • Unique taste, colour and kids love them!
LOVEHONEYBERRY BORN TO BE A STAR BBC Farming Honeyberry Gin
LOVEHONEYBERRY M E C H A N I C A L H A R V E S T I N G Straddle Harvesters in Poland Harvesting in Poland 18
LOVEHONEYBERRY WHERE IS THE CATCH? It’s New? Birds 19
WE ARE WORLD LEADER By Investing in • Honeyberry Research • Tissue Culture Solutions • Top World Varieties • Honeyberry & Haskap Guide • Growing and Soil Health Solutions • Sales & Marketing support 20
“What is our Magic? Others just sell you plants. We help you grow and turn young plants quickly into productive, beautiful orchards.” February 2015 April 2016 21
LOVEHONEYBERRY INFRASTRUCTURE IN PLACE? 22
T H E N E X T S T E P “As you may recall, Canola was just a good idea 30 years ago.” Working together with growers around the globe to create 'Premium Honeyberry Growing Regions.’ with a unique story of 'terroir' and built around beautiful and profitable orchards.
T H A N K Y O U F O R L I S T E N I N G
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