FEATURES ACCESSIBLE FROM HUB S SEAFOOD RESTAURANTS S DISTILLERIES S CASTLE/HERITAGE ATTRACTION S GALLERY/CRAFTS LOCAL PRODUCE OUTLET S NATURAL PHENOMENON S EXCELLENT MARINE WILDLIFE SPOTTING … S
FEATURES ACCESSIBLE FROM HUB Features that are readily accessible from the Hub Total Seafood Restaurants 100 Distillery open to the public 44 Castle or heritage attraction 120 Gallery/local crafts/local produce outlet 96 Long-distance walking or cycling route 92 Renowned Munro/hill walk 52 Natural phenomenon 43 Excellent marine wildlife spotting 106 Established marine trail (eg snorkel, kayak) 24 Important cultural association, romantic story or link to a 82 contemporary or historic personality
FEATURES ACCESSIBLE FROM HUB S VISITOR INFORMATION S FACE TO FACE INFORMATION S MARINE INTERPRETATION … S
BUSINESS ENGAGEMENT S SMMAATA S Wester Ross Biosphere S OHT AGM Sessions S Love Loch Lomond Marine Conference S Business Survey
BUSINESS SURVEY S 142 Responses from all areas S 35% have 75-100% of their business in marine tourism S 12.5% not engaged in marine tourism at all S 27% providing less than 5% of their services to marine tourists S 50% wan to significantly grow this element of their business and 32 % wanting to moderately grow this element S Less than 1% wanted to reduce it
BUSINESS SURVEY SWOT STRENGTHS S S Highly varied outstanding scenery Pristine beaches S S Small authentic businesses Significant geology S S Variety of coastline Variety of destinations for diff interests S S Not overcrowded Underwater scenery S S Unspoilt Variety within a compact area S S Pristine environment Variety of boating conditions S S Safe and sheltered Harbour/port towns and villages S S Scottish Access Law Passionate people Eateries – seafood S S Wildlife S S Extensive MPA designations Seafaring knowledge S S Excellent sailing waters Tradition of travel by sea
BUSINESS SURVEY SWOT WEAKNESSES Weather – very changeable S S Seasonality S S Midges Short season to run a business Public transport – esp local level S S Lack of communication and integration S Lack of parking across west coast Lack of infrastructure – toilets, showers S S Poor fuel supply opportunities S Difficult to access investment funding for S Journey times S small businesses Lack of step ashore in key locations (eg S Excessive regulations for small businesses Clyde Islands) S S Capacity issues on Calmac ferries Neglect of LA owned infrastructure S S Lack of opportunities to hire equipment Reliance on cars
BUSINESS SURVEY SWOT WEAKNESSES (2) S S Lack of promotional activity Lack of collaboration S S Lack of a joined up marine product Lack of online information for skippers S Standards of food and accommodation S Public transport integration S Lack of opportunities to buy local seafood S Lack of pontoons/dry landing S Lack of boat storage and haul out facilities
BUSINESS SURVEY SWOT OPPORTUNITIES S S 2020 year of Coasts and Water Slow tourism S S Scottish Access Law Smaller bespoke cruise ships offering S Collaboration authentic experiences S Island hopping S Boat based trails (for foodies, history buffs) S S Build on Viking culture/heritage Shore side cafes Food and drink – whisky seafood and S S More marinas/facilities for visiting yachts S game More step ashore/pontoons S S Marine wildlife watching Above and below water scenery S Improved transport links S Link up events and activities Marine protected areas – promote our S S Chandlery supplies pristine environment S More diving and kayaking
BUSINESS SURVEY SWOT OPPORTUNITIES (2) S S Ability to buy local seafood West coast bucket list passport S S Food tourism No closed season S S Gaelic culture Extreme weather activities S Music S Collaborative themed journeys S S Eco tourism Coastal walking S S Joint marketing West coast skiffs S S Water taxis Invite different marine/watersport S Leisure transport based on the Puffer championships to West Coast in 2020 S Shore side camping S Educational opportunities S Promote the west coast as a single marine destination(joined up)
BUSINESS SURVEY SWOT THREATS S S Fish farms Failure to protect wildlife and landscapes S S Perception of each area being in popular hot spots and over tourism S competition Illegal fishing and dredging S Ability to get staff S Poor transport links S S Council and agency lack of awareness of Lack of finance S potential of marine tourism Closure of tourist offices at ports S S Weather / unpredictable weather Litter and pollution S S Increased fish farm development Conflict of marine use S Brexit - European visitors/staff S Lack of accommodation to meet demand S S Plastic pollution Lack of local authority investment into S Poor standards from operators existing infrastructure S Ferry capacity
BUSINESS SURVEY SWOT THREATS (2) S Lack of forward planning new S S Overcrowding our wild areas Impact on existing businesses if new S Major events (eg Scottish Series) lost to businesses encouraged to set up in an other venues already over crowded marketplace S Loss of local businesses to multi-national providers S Encouraging inexperienced onto the water S Disjointed approach S Large cruise ships S Skills and capacity to welcome visitors S Lack of cultural attractions S Existing long term businesses lose out to
INITIAL FINDINGS SITE CHARACTER LOMOND, SEALOCHS & WEST COAST EAST COWAL
INITIAL FINDINGS KEY FEATURES AT HUB LOMOND, SEALOCHS & WEST COAST EAST COWAL
THE INTERACTIVE MAP
THE INTERACTIVE MAP
THE INTERACTIVE MAP
THE INTERACTIVE MAP
IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS The west coast Destination Organisations currently WCMTC ASSET MAPPING REGIONS have a land based focus - but by working with the marine operators and thinking from a marine tourist perspective, marine tourism ‘destinations’ can be defined encompassing all the land based facilities and attractions around it – the touch points for the marine 1 tourist to get on and off the water and reasons to want to do so. 3 2 4 5 6 Collaborations between the current DOs can then be 7 developed to significantly enhance and join up the 8 9 10 marine tourist experience, and allow new and exciting 11 products to be developed .
IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS AREA DMOS ATLANTIC EDGE OHT THE MINCH OHT AND SKYECONNECT SOUND OF RAASAY & INNER SOUND WRB/VWR, SKYECONNECT SMALL ISLES & SOUND OF SLEAT SKYE CONNEC, RTTI, SMMAATA SOUND OF MULL, LOCH LINNHE, FIRTH SMMAATA, MMI, OLA, DT, DC OF LORN SOUND OF JURA, SOUND OF ISLAY, HOATA, EKG, IJTMG, CMG SOUND OF GIGHA LOCH FYNE, SOUND OIF KILBRANNAN, HOATA, EKG, KMG, VA FIRTH OF CLYDE AND CLUDE SEA VB, VA, CMG, VC, LLL LOCHS LOCH LOMOND LLL
WEST COAST MARINE TOURISM COLLABORATION
INSPIRATION … • Coast with the Most • Taste the Best of the West • Island Bagging • 2020 Bucket List Passport • In footsteps of Bonnie Prince Charlie • Our Seafaring Saints • Sunset Trail • ???
CAPITEN 2020 CAP APIT ITEN 2020 Atlantic Cluster for Technological and Atlantic Cluster for Technological and Economic Economic Innovation in the Marine-Leisure Innovation in the Marine-Leisure Industry Industry
WP4 POOLING INNOVATION (INNOVATIVE PRODUCT)
POOLING INNOVATION 5
POOLING INNOVATION 6 Chapitre et titre • 1/9/19
WP5 ATLANTIC DESTINATION MARINE EVENT
WP7 INSHORE AND SEA-GOING NATIVATION
WP8 PORT INFORMATION WP8 PORT INFORMATION POIN INTS POINTS (L (LED BY Y UHI) I) (LED BY UHI)
https://vimeo.com/287065247/37df42429 3
APPROACH FO R THE WEEK
CHALLENG E PO STER Three teams worked on this challenge
RESEARCH
TEAM ATLANTIS Proposed the development of an app to connect marine tourism businesses to watersport users.It would provide watersport users with conditions & locations for maximum enjoyment. It would provide tourism businesses a prediction for the numbers of tourists they could expect that day.
ATLANTIS - FO R MARINE TOURISTS https://marvelapp.com/383cdba
ATLANTIS - FOR BUSINESS USERS https://marvelapp.com/91g88da
TEAM MARINO STRUCTURE Proposed the development of an app for marine tourists to plan their trip to the region. It would use their current location and preference information about budget & activities to recommend places to visit, their best transport options & local reviews for accommodation / food / activities. The information collected from app use would allow the business owner to: - Collate and interrogate their reviews - Analyse theircustomers - Add events and communicate directly with customers
TEAM MARINO STRUCTURE 1) Planning a trip 2) Location 3) Results & Recommendations
TEAM MARINO STRUCTURE 4) Transport 5) Reviews & Info
TEAM MARINO STRUCTURE 6) Business Dashboard: - Reviews - Analytics - MyHub
TEAM MARINO STRUCTURE
FREAK SYSTEM WARRIO RS Proposed an gamified incentive mechanism to pick up plastic waste. It would incentivise tourists to actively help the environment by picking up plastic waste. Using aVR code you would receive points for the amount of plastic waste you deposit in a bin.The bins would include a sensor to measure weight / how full it is for dynamic monitoring.
THE SCOPING OUTPUT S Asset mapping and site by site inventories S Area by area and pan west coast analysis of the inventories S Area by area and pan west coast SWOT analysis S Business and operator survey and analysis S Identification of our key marine ’water body’ destinations S Identification of potential products for development S SCOPING OVERVIEW REPORT
WEST COAST MARINE TOURISM COLLABORATION
INSPIRATION … • Coast with the Most • Taste the Best of the West • Island Bagging • 2020 Bucket List Passport • In footsteps of Bonnie Prince Charlie • Our Seafaring Saints • Sunset Trail • ???
IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS The west coast Destination Organisations currently WCMTC ASSET MAPPING REGIONS have a land based focus - but by working with the marine operators and thinking from a marine tourist perspective, marine tourism ‘destinations’ can be defined encompassing all the land based facilities and attractions around it – the touch points for the marine 1 tourist to get on and off the water and reasons to want to do so. 3 2 4 5 6 Collaborations between the current DOs can then be 7 developed to significantly enhance and join up the 8 9 10 marine tourist experience, and allow new and exciting 11 products to be developed .
IDENTIFYING OUR WEST COAST MARINE TOURISM DESTINATIONS AREA DMOS ATLANTIC EDGE OHT THE MINCH OHT AND SKYECONNECT SOUND OF RAASAY & INNER SOUND WRB/VWR, SKYECONNECT SMALL ISLES & SOUND OF SLEAT SKYE CONNEC, RTTI, SMMAATA SOUND OF MULL, LOCH LINNHE, FIRTH SMMAATA, MMI, OLA, DT, DC OF LORN SOUND OF JURA, SOUND OF ISLAY, HOATA, EKG, IJTMG, CMG SOUND OF GIGHA LOCH FYNE, SOUND OIF KILBRANNAN, HOATA, EKG, KMG, VA FIRTH OF CLYDE AND CLUDE SEA VB, VA, CMG, VC, LLL LOCHS LOCH LOMOND LLL
REALISING THE OPPORTUNITY “A point in time” Optimising the opportunity offered by 2020 and creating conditions for a lasting legacy
2020 - YEAR OF COASTS AND WATER
AIM YCW2020 will sustain and build upon the momentum of preceding themed years to spotlight, celebrate and promote opportunities to experience and enjoy Scotland’s unrivalled Coasts and Waters, encouraging responsible engagement and participation from the people of Scotland and our visitors.
FOUR KEY THEMES 1. OUR NATURAL ENVIRONMENT AND WILDLIFE 2. OUR HISTORIC ENVIRONMENT AND CULTURAL HERITAGE 3. ACTIVITIES AND ADVENTURE 4. FOOD AND DRINK
FIVE PRINCIPLES • Promotion Raise the profile of Scotland nationally and internationally showcasing he diverse visitor offering provided by our unrivalled Coasts and Water with a coordinated marketing and communications programme promoting responsible engagement and participation. • Celebration Encourage and develop opportunities for the responsible celebration of our Coasts and Water with a focus on the tourism and events sector. • Participation Inspire the people of Scotland and our visitors to participate in activity aligned to and developed in response to YCW2020, with emphasis on attracting new audiences and spreading engagement across the country • Collaboration Encourage collaborative working between the sectors represented by YCW2020 themes and the wider tourism sector. • Industry Engagement Communicate with a wide range of businesses in tourism and other relevant sectors to help them recognise the opportunities presented by YCW2020 and capitalise on these opportunities.
FUNDING & SUPPORT • VISIT SCOTLAND • Growth Fund • EVENT SCOTLAND • YCW2020 Open Fund • Partnership Programme
2020 - YEAR OF COASTS AND WATER
FUNDING MECHANISMS SNH NCHF
FUNDING MECHANISMS SNH NCHF The Natural and Cultural Heritage Fund supports new opportunities to promote the outstanding scenery, wildlife and culture of the Highlands and Islands of Scotland in ways which support inclusive and sustainable economic growth. It will help to retain jobs and sustain populations and services in rural communities. This Fund will support: • Interpretive media to promote natural and cultural heritage assets consistent with sensitive management and sustainable use • Infrastructure investment to expand the provision of tourist facilities • Improved accessibility, interpretation and quality of visitor experiences • New products or services based on the region's natural and cultural resources, particularly for the tourism sector.
REALISING THE OPPORTUNITY REF WORKING TITLE CONCEPT A Uisge 2020 Year-long pan west coast promotional Campaign B Beneath the Waves Maritime Heritage C The Coast that Shaped Us Cultural Heritage D Wild & Wet Natural Heritage West Coast Island’s Passport E Travel Incentive F West Coast in the Palm of my Hand Visitor Information App G West Coast // Best Coast Marine Litter and Plastics H WC2020 - West Coast 500 on the water Tourist Route development I Uisge Fest 2020 & The West Coast Baton Relay Celebratory and Awareness Raising Event J TT2020 Tarbert to Tarbert Cruise Signature Event K West Coast Trail Blazing Trail Development L A Celebration of West Coast Art and Artists Exhibitions (local and national) M 2020 West Coast Nautical Flags and Pennants Place making
CAPITEN REF PROJECT N Marine Tourism information Points (F) O West Coast Cabotage (H/J) P West Coast Snorkel Trail - Lochaber (K) Q Uisge Event with Atlantic Arc Partners (I)
REALISING THE OPPORTUNITY Making it Happen…
A: Awareness Campaign Uisge 2020
A : UISGE 2020
B – Maritime Heritage Beneath the Waves
B – Maritime Heritage
C – Cultural Heritage The Coast that Shaped Us
C – Cultural Heritage
D - Natural Heritage Wild & Wet
D - Natural Heritage
E – Travel Incentive West Coast Island’s Passport
E – Travel Incentive
F – Visitor Info App West Coast In the Palm of my Hand
F – Visitor Info App
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