Rural Outreach Strategies Welcome to the Outreach and Enrollment - PowerPoint PPT Presentation

Outreach and Enrollment Distance Learning Series Rural Outreach Strategies Welcome to the Outreach and Enrollment Webcast Series You can use the Join.Me control buttons to navigate to: Connect to the call via the phone Call in number is 1.805.309.5900 Access code: 119-511-071# Use chat to ask a question to the host Connect to the call via the internet Use chat to ask a question to the host CHAMPS/CCHN Outreach and Enrollment Distance 1 Learning Series

O&E Distance Learning Series Upcoming Events Visit the CHAMPS Distance Learning Page for more information  Outreach to Special Populations  Tuesday, July 22, 2014, 10:00AM – 11:00AM Mountain Time  Planning for Successful Outreach  Tuesday, August 19, 2014, 2:00PM – 3:00PM Mountain Time  Diving Deep on Premium Tax Credits  Tuesday, September 23, 2014, 10:00AM – 11:30AM Mountain Time www.champsonline.org/events/distancelearning CHAMPS/CCHN Outreach and Enrollment Distance 2 Learning Series

O&E Distance Learning Series Past Events Visit the CHAMPS Distance Learning Page for archives  What All CHC Staff Should Know About O&E  Patient Education and Health Insurance Literacy  Making the Business Case for O&E  Best Practices for Young Adult Outreach  Maximizing O&E Staff and Continued Enrollment www.champsonline.org/events/distancelearning CHAMPS/CCHN Outreach and Enrollment Distance 3 Learning Series

Community Health Association of Mountain/Plains States (CHAMP MPS) S) www.champsonline.org CHAMPS/CCHN Outreach and Enrollment Distance 4 Learning Series

Colorado Community Health Network (C (CCHN) www.cchn.org CHAMPS/CCHN Outreach and Enrollment Distance 5 Learning Series

Presented by: Liz Tansey Colorado Community Health Network Covering Kids and Families Community Health Center Outreach and Enrollment Training Coordinator ltansey@cchn.org CHAMPS/CCHN Outreach and Enrollment Distance 6 Learning Series

Learning objectives  Learn strategies to reach and engage people in rural areas.  Learn how to collaborate with key messengers in rural communities.  Identify what messages are most effective in rural areas.  Be able to speak to rural residents about why health insurance is important. CHAMPS/CCHN Outreach and Enrollment Distance 7 Learning Series

The importance of outreach  Define your intent and goals  Community education  Promoting the CHC as a place for assistance  Enrollment assistance CHAMPS/CCHN Outreach and Enrollment Distance 8 Learning Series

Building relationships 1. Meet with key stakeholders. 2. Present information about the ACA. 3. Explain the role of assistors. 4. Share how you can help their clients. Partnerships could include: governmental, social, health, private, tribal, educational, law enforcement, and faith- based organizations. CHAMPS/CCHN Outreach and Enrollment Distance 9 Learning Series

Building trust Do what you say 1. CHAMPS/CCHN Outreach and Enrollment Distance 10 Learning Series

Building Trust 2. Be dependable CHAMPS/CCHN Outreach and Enrollment Distance 11 Learning Series

Building Trust 3. Find out what matters to them CHAMPS/CCHN Outreach and Enrollment Distance 12 Learning Series

Building Trust 4. Be real CHAMPS/CCHN Outreach and Enrollment Distance 13 Learning Series

Building Trust 5. Be grateful CHAMPS/CCHN Outreach and Enrollment Distance 14 Learning Series

Media and advertising CHAMPS/CCHN Outreach and Enrollment Distance 15 Learning Series

Media and advertising CHAMPS/CCHN Outreach and Enrollment Distance 16 Learning Series

Key messages 1. All insurance plans will have to cover doctor visits, hospitalizations, maternity care, emergency room care, and prescriptions. 2. If you have a pre-existing condition, insurance plans cannot deny you coverage. 3. All insurance plans will have to show you the costs and what is covered in simple language with no fine print. 4. You might be able to get financial help to pay for a health insurance plan. CHAMPS/CCHN Outreach and Enrollment Distance 17 Learning Series

Key messages  Even if you were denied Medicaid in the past, you may be eligible now.  Medicaid and CHIP don’t have open enrollment periods. If you qualify, you can enroll at any time.  Personal stories. CHAMPS/CCHN Outreach and Enrollment Distance 18 Learning Series

Quick tips  Work with schools.  Use new methods for distance enrollment.  Partner with other community organizations.  Invite newly insured to speak about their coverage.  Talk to your friends, family members, and neighbors.  Be prepared for more enrollments during the second open enrollment period. CHAMPS/CCHN Outreach and Enrollment Distance 19 Learning Series

Successful outreach in rural communities Judy Strausberger Outreach and Enrollment Coordinator Fremont Community Health Center CHAMPS/CCHN Outreach and Enrollment Distance 20 Learning Series

Crowheart Butte COMMUNITY HEALTH CENTER of CENTRAL WYOMING Fremont Certified Community Outreach Application Health Center Fremont County Judy Strausberger Enrollment Counselor Wyoming • 511 N. 12 th East Coordinator (CAC) • Riverton, WY 82501 • (307) 463-7160

 Promote the opportunity to enroll in health coverage through the Marketplace to consumers of Community Health Centers, and throughout Fremont County;  Create awareness of the Marketplace, and ACA benefits specific to the people of Wyoming;  Provide knowledge that builds trust through understanding. OUTREACH/ENROLLMENT

STRATEGY OUTREACH/ENROLLMENT STRATEGY Gain credibility: • Point out that assistance is free, • Explain my duties as a CAC, • Display certification as an assister in the Health Insurance Marketplace. Build trust through focusing on: • Consumer understanding, • Consumer eligibility, • Consumer needs. Be honest and admit when you do not have an answer. Then go find it, and remember to get back to that person.

STRATEGY • Dispel myths • Focus on how the Affordable Care Act protects consumers and their families • Use personal stories and facts

Some helpful tools for rural EQUIPMENT outreach and enrollment are: 1) A cell for phone applications, and speaking with the call center; 2) Laptop with a good battery life; 3) Hotspot for a reliable internet connection; 4) Portable scanner/copier for uploading documents, and printing copies for consumers. You should be prepared with equipment that is reliable and can run on batteries.

Ask permission onsite before doing outreach, especially if the person who invited you is not present. Remember that opinions are not always fact, but facts always make good opinions . Go to where the people are. Ask if O/E can purchase a hotspot to create a reliable internet connection, in-field. Some hotspots can even provide service for up to 10 laptops. Wind River Mountains BEST PRACTICES Create posters saying that if your household income is between these amounts, come in and learn about affordable health insurance!

Questions? Please type your questions into chat or hit *6 to unmute yourself CHAMPS/CCHN Outreach and Enrollment Distance 27 Learning Series

Additional resources  Find your county’s Cooperative Extension System  CHAMPS Rural O&E Resources  CHAMPS Rural ACA Resources  Community Catalyst Strategies for Engaging Rural Constituencies CHAMPS/CCHN Outreach and Enrollment Distance 28 Learning Series

Thank you for participating Please join us Tuesday, July 22 from 2:00 – 3:00 p.m. MT Outreach to Special Populations Tuesday, August 19, from 2:00 – 3:00 p.m. MT Planning for Successful Outreach CHAMPS/CCHN Outreach and Enrollment Distance 29 Learning Series