Rosslyn Business Improvement Corporation Overview Presented to FAAC December 5, 2017
Accessibility Residential Commercial 3 metro lines 10 mil sf of office space Rapid population growth 5 major road networks 400,000 sf of retail 11,000 residents, space 40,000 transit trips daily 40.5% of the population is 100 retailers/restaurants between 20 and 34 Minutes to Georgetown, Capital, Pentagon, DCA 2,600+ hotel rooms 81% college degrees, 40% with graduate degrees
The BID organization 501 C6 11 full time staff Board of Directors Property Owners/Developers Residents Commercial tenants
$4.0 8.30% 8.20% Per $100 of Assessed Value $3.0 8.10% Budgeted In Millions 8.00% Revenue $2.0 BID Tax 7.90% Rate 7.80% $1.0 7.70% $0.0 7.60% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Fiscal Year
Shape Rosslyn’s Urban Character Activate the Neighborhood Enhance the Perception of Rosslyn Maintain a Strong BID Organization
Management and Administration Marketing and Communications Engagement Operations Urban Planning and Design Events
Marketing & Communications 19% Other 3% Operational Services 24% Mgmt & Admin 14% 83% Dedicated to Programs Engagement 9% Community Events 17% Urban Planning & Design 14%
MEASUREMENT GOVERNANCE OPERATIONS
380,000+ 190,000+ 9,000+ PAGE VIEWS ON UNIQUE SESSIONS ON FOLLOWERS ON ROSSLYNVA.ORG WEBSITE IN FY17 SOCIAL MEDIA
7+ 900+ 30+ NEW RETAILERS PARTICIPANTS IN BROKER SUPPORTED FIRST PERCEPTION ENGAGEMENTS SURVEY
40,000+ 80+ 56 OFFICER SHIFTS ISSUES HANDLED + SQ FT OF DURING THE POLICE PLANTINGS FORWARDED TO THE PILOT PROGRAM COUNTY
86+ 350 10 STAFF HOURS SPENT STAKEHODLERS DEVELOPMENTS FACILLITATING ENGAGED ON SHEPHERDED BY TRANSPORTATION THE GONDOLA STAFF + UDC INITIATIVES PROJECT MEMBERS
30,000 10+ 160+ TOTAL NEW EVENTS: COMMUNITY ATTENDANCE FOR CONCERTS, EVENTS ROSSLYN EVENTS MARKETS & FAMILY EVENTS
2,000+ new employees Central Place Commercial & Observation Deck Comprehensive transportation study & short-term transportation initiatives West Rosslyn Area Plan Boat House Environmental Impact Study
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