Paradigm Partner Forum Rob Carr Adviser Development Manager 15 October 2018 1
LEARNING OBJECTIVES At the end of this session you’ll: • Understand Guardian’s brand promise and ambition • Learn how we’ll help your advisers deliver market -leading protection outcomes to their clients • Understand how we’ll support your advisers and their clients throughout the term of the policy 2
THE AGENDA Ambition 1 Brand promise 2 Proposition 3 3
OUR AMBITION For every family to have protection that they truly believe in. We can only achieve our ambition if protection is sold with advice. That’s why, for us, Financial Advisers are not just another distribution channel. They’re the only channel. 4
OUR BRAND PROMISE Our promise to customers Our promise to advisers Our customers' lives will be made better And advisers' lives will be made for knowing that they, and their better for knowing that working with us will dependants, have cover specially be effortless, and that our policies will help designed to never let them down. them give the very best advice. LIFE. MADE BETTER. 5
OUR PROPOSITION Children’s Fracture Plus Life Critical Illness Protection Protection Protection Critical Illness Protection Level Level Can be added to Life Can be added to Life Increasing Increasing Protection or Critical Protection or Critical Decreasing Decreasing Illness Protection Family Income Family Income Illness Protection Core Optional products extras 6
PRODUCTS. BETTER BY DEFINITION. Ambiguous policy wording protects the insurer. Our crystal clear policy wording protects the customer. 7
PRODUCTS. BETTER BY DEFINITION. Terminal illness • Guaranteed to pay out if your client is diagnosed with: • Stage 4 cancer, Motor neurone disease, Parkinson-plus syndromes • Even if they’re expected to survive more than 12 months Heart attack • If a UK consultant says the client has had a heart attack, we pay out 8
LIBERATING TECHNOLOGY. Our platform sets you free to make protection truly personal. 9
Introducing PROTECTION BUILDER The power to make protection truly personal. 10
LIBERATING TECHNOLOGY. • Payout Planner • Flexible commission 11
FORWARD-THINKING UNDERWRITING. Customers often have a growing need for protection. So, we underwrite with the future in mind. 12
FORWARD-THINKING UNDERWRITING. Reserved Cover • One set of underwriting questions for all covers • Automatically underwrite clients for the maximum we’ll offer for all types of cover • Reserved Cover is available at day one rates for the next 27 months • You and your client both kept informed • Simple process 13
FAIRNESS. REDEFINED. Often the industry’s sense of fairness isn’t that fair on the customer. We’ve readdressed the balance. 14
FAIRNESS. REDEFINED Cover upgrades • We’ll apply upgrades to existing customers too • Mostly free of charge • If the improvement involves a charge, we’ll give existing customers the option Premium Waiver • Included with every policy 15
WORKING WITH YOU We never forget it’s your client. We’ll keep you in the loop. We use technology to enhance relationships. (Not replace them.) 16
INDEPENDENT ASSESSMENT Our products have been assessed and highly rated by independent industry experts. Highly rated by the CI • Critical illness decreasing term Expert research tool – top • Critical illness level term rating across the board. • Critical illness standalone • Life assurance decreasing term • Life assurance level term • Protection menu plan 17
LEARNING OUTCOMES Following this session, you now: • Understand Guardian’s brand promise and ambition • Have learnt how we’ll help your advisers deliver market -leading protection outcomes to their clients • Understand how we’ll support your advisers and their clients throughout the term of the policy 18
m: 0808 133 1821 e: advisers@guardian1821.co.uk w : guardian1821.co.uk/advisers Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Registered office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. Registration number 110002. Guardian Financial Services Limited is registered in England and Wales under number 11115769. Registered office: 11 Strand, London WC2N 5HR.
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