Roadshow presentation Q4 2017 February/March 2018 We passed the 2 - PowerPoint PPT Presentation

Roadshow presentation Q4 2017 February/March 2018

We passed the 2 billion mark Net revenue, SEK million 2.4% +57.0% CAGR 2,016 2.1% 1,396 Adj. EBIT (0.1)% +44.4% margin (13.1)% 817 521 2014 2015 2016 2017 Warehouse move Listing on Nasdaq Stockholm Launch of physical stores Signing and launch of several key brands

Key highlights Q4 High new customer intake in the quarter • Continued strong revenue growth, 37.8% in the quarter • Satisfying adjusted EBIT margin of 8.1% in the quarter • Signing of key brands • Seamless build out of AutoStore phase 2 •

Results update Net revenue - Group Adjusted EBIT - Group Net revenue – Boozt.com Adjusted EBIT – Boozt.com Net revenue in SEK million Adjusted EBIT in SEK million Net revenue in SEK million Adjusted EBIT in SEK million +37.8% + 40.1 % 626,4 Margin Margin 644,2 Margin Margin 8.3% 10.6% 10.3% 8.1% 447,2 467,3 52,0 47,6 52,3 48,3 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 +44.4% +49.4% Margin Margin 2.3% 1.3% Margin Margin 2.1% 2.4% 1,946.2 44,1 2 016,4 1 303,0 1 396,4 48,2 16,5 29,5 FY 2016 FY 2017 FY 2016 FY 2017 FY 2016 FY 2017 FY 2016 FY 2017 Group Boozt.com

KPI highlights Customer satisfaction Q4 Order frequency AOV Q4 Trustpilot and NPS score No. of orders per active customer AOV (SEK) -1.5% NPS Trustpilot 822 810 9,2 67 +10.3% 65 9,1 2,37 2,15 Dec 2016 Dec 2017 Q4 2016 Q4 2017 FY 2016 YTD 2017 Q4 2016 Q4 2017 Active customers True frequency Q4 AOV FY No. of active customers (000) True frequency AOV (SEK) +28.9% +1.4% +21.1% 1 057 6,3 777 787 5,2 820 FY 2016 FY 2017 FY 2016 FY 2017 Q4 2016 Q4 2017 Boozt.com

Black Friday Record-breaking weekend 140 per cent revenue growth compared to • Black Friday 2016 More than 25,000 new customers on Boozt.com • during the Black Friday weekend All Black Friday orders delivered within 1-2 days, • with high customer satisfaction Our operations and systems was tested to • maximum – with satisfying results Good profitability for the weekend •

Still early days for beauty Raising awareness Performance Q4 was promising Strengthening Boozt as beauty destination • Partnering with L’Oréal Paris to • Still low-digit single numbers. showcase our beauty department Index Q3 2017: 100 on “Guldbaggen”, the Swedish Index Q4 2017: 335 movie awards gala. • Low returns, as expected • Promotional activities by exploring synergies between apparel and • Adding sub-categories, brands and beauty features continuously • 65 per cent is mixed baskets Physical stores Beauty by Boozt.com Flagship store • Flagship store expects to open in summer 2018 • Significantly adjusted concept, adding new brands and services

adidas and Reebok adidas and Reebok will be sold on Boozt.com as from late summer 2018 The newly signed agreement kicks off our investment in making Boozt a confident sport and athleisure destination adidas Boost collection, borrowed from adidas.com

FINANCIAL UPDATE FOURTH QUARTER AND FULL YEAR 2017

KPI development Revenue growth Q4 Gross margin Q4 Investments fixed assets Q4 Net revenue in SEK million SEK million Gross margin (%) -2.1ppt + 37.8 % +36.2 45,2% 43,1% 644.2 44.0 467.3 7.8 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Revenue growth FY Gross margin FY Investments fixed assets FY Net revenue in SEK million SEK million Gross margin (%) +139.0 -2.4ppt +44.4% 45,1% 42,7% 162.7 2,016.4 1,396.4 23.6 FY 2016 FY 2017 FY 2016 FY 2017 FY 2016 FY 2017 Group

Net revenue by segment Boozt.com Booztlet.com Other Net revenue Q4 (SEK million) Net revenue Q4 (SEK million) Net revenue Q4 (SEK million) +40.1% 626,4 +80.7% 447,2 -71.2% 14,2 12,2 7,9 3,5 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Net revenue YTD (SEK million) Net revenue YTD (SEK million) Net revenue YTD (SEK million) +49.4% 1 946,2 +59.8% 62,6 1 303,0 -66.4% 49,1 30,7 21,0 FY 2016 FY 2017 FY 2016 FY 2017 FY 2016 FY 2017

Adjusted EBIT by segment Booztlet.com Other Boozt.com Adjusted EBIT Q4 (SEK million) Adjusted EBIT Q4 (SEK million) Adjusted EBIT Q4 (SEK million) Margin Margin 10.6% 8.3% 52,0 47,6 Margin Margin Margin Margin -0.6% 7.3% 8.6% –25.1% 1,2 0,6 0,1 -0,9 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Adjusted EBIT YTD (SEK million) Adjusted EBIT YTD (SEK million) Adjusted EBIT YTD (SEK million) Margin 2.3% 44,1 Margin Margin Margin Margin 14.1% 1.3% 13.7% 10.4% 8,8 Margin 16,5 5,1 –4.3% 4,2 FY 2016 FY 2017 FY 2016 FY 2017 FY 2016 FY 2017

Cost ratio development Share of net revenue, % Q4 2016 Q4 2017 Change Change FY 2016 FY 2017 Gross margin 45.2 43.1 (2.1 pp) 45.1 42.7 (2.4 pp) 1.4 pp 1.5 pp (14.1) (12.7) (16.1) (14.5) Adjusted fulfilment cost ratio Marketing cost ratio 0.1 pp 1.7 pp (11.3) (11.1) (14.7) (13.0) Adjusted admin & other cost (1.0 pp) (0.0 pp) (8.5) (9.6) (11.3) (11.3) ratio* Depreciation cost ratio (0.5 pp) (0.6 pp) (1.0) (1.5) (0.9) (1.5) (0.2 Adjusted EBIT margin 10.3 2.2 pp 2.4 8.1 2.1 pp) (5.5) (0.3 pp) (5.8) (6.4) (6.3) 0.1 pp * whereof cost of personnel

Outlook For 2018 the the Group expects a net revenue growth above 30%. The adjusted EBIT margin is expected to improve slightly compared to 2017. Medium term (3-5 years post IPO) targets remain unchanged 25-30% • Boozt targets annual net revenue growth in the Net range of 25-30% in the medium term revenue medium term growth >6% • Boozt targets an adjusted EBIT margin Adjusted exceeding 6% in the medium term EBIT medium term margin • Boozt expects to increase the adjusted EBIT margin annually as the cost base is further leveraged by net revenue growth

COMPANY OVERVIEW 15

Our mission is to deliver an outstanding online fashion shopping experience with unrivaled customer service WE DELIVER FASHION Our vision is to become the leading player in Nordic fashion e-commerce 16

5 middle aged men selling fashion… Jesper Allan Hermann Niels Peter G. Brøndum Junge-Jensen Haraldsson Hemmingsen Jørgensen CTO CFO CEO COO CMO

Embarking on an exciting journey Dec 2017 SEK 191m Sept 2017: SEK 170m+ (transactional net revenue) 2017 - 2011 - 2013 2014 - 2015 2015 - 2016 EXPANSION BUILDING NORDIC SCALE ONLINE LEADERSHIP LAUNCH OF BOOZT.COM On-boarding of Nordic roll-out Strive towards • • • New strategy • brands Nordic online launched and multi- Assortment expansion • market leadership brand shop opened Geographic • Increase share of • expansion Leverage the • On-boarding of • wallet and number of technology brands Marketing focus in returning customers • platform Denmark, Sweden Creation of an • Accelerate growth and Finland • Invest in • integrated infrastructure tech platform Securing funding • Maintain disciplined • Marketing focus in • portfolio Denmark management Aug 2011 SEK 700K (transactional net revenue)

Well invested, data driven operating platform Chat Exchange The halo Customer Open service Return + package refund The solar system Soc. media Emails Sales Fulfilment Filter + advice Phone search Discounts Pickup + Rating Sales delivery TV Review Ads Emails Marketing Payment Fraud validation check Soc. media Affiliate Purpose-built infrastructure enables full control over the customer journey

Central and automated warehouse in southern Sweden The new warehouse in operational since the end of Next day delivery to several Nordic areas March 2017 >2,500 Returns being Based on orders per refunded AutoStore within hour in solution handling 24 hours capacity Capacity of 4 days from 450,000+ SKU product arrival 3,000,000+ 180,000 bins 1) locations • to in webstore items 151 picking robots 1) • ~90% of products to be handled in the “grid” • Custom-built to deliver convenience and designed for >6x net revenue 2) 1) Estimated capacity based on 43,500 m 2 in total area is ~500,000 bins and ~500 picking robots. 2) Assuming a constant AOV. Source: Company data.

Competitive offering to modern Nordic fashion followers 1 2 Diversified customer base Curated, contemporary and with attractive features relevant selection Attractive customer characteristics Carefully selected brands with Nordic appeal Commercial Premium brands Entry brands ~70% ~85% ~55% Women Live together Have kids Focus on target groups where convenience is key One destination for fashion Customers aged 25-54 represent >75% of net revenue Well positioned to capture larger share of the Nordic online apparel market