Rider Personas
The Active Techie Age Lives Skated before 25-45 Tends to live in tech A little hubs Uses board daily, primarily for commuting ● Lives in Eco/Expert mode ● Influencers: tech bloggers, entrepreneurs, gamers ● Content/Media Consumption: Tech Crunch, The Verge, TEDTalks, Wired, YC ● Barriers to Purchase: Wants to be sure that the Boosted board is the best (top of the ● line) in terms of quality and engineering. Purchase process involved extensive online research Purchase Consideration: Very focused on product specs. Helps justify the cost and ● helps them feel smart if they can speak at an expert level on what makes a Boosted board superior to any other option.
Why does the Active Techie buy? It's the best electric skateboard. It's fast, fun, and challenging. It's well-engineered and uses new technology. It's great urban transportation. “From yuneec to generic, even " Wow, I have had a Yuneec Ego "I did a lot of research on the evolve and "diy" boards. I've had board since it came out, and that different options and felt Boosted them all. Never have I felt the rush was after some extensive research would be my best option. The like I get from riding this board.” and "test driving" several models price point is well thought out _________________________ including Fiik and Munkyboards. I given the overall quality you're contemplated, checked receiving compared to the "Was never a skateboarder. The manufacture site, read 10k competition. I would carefully do future is fun” reviews. Take it from me you will your research and you'll find that not be satisfied with any other Boosted excels in the areas that board if you ever ride this one.” really count. The thing looks nice, feels nice, is fast, light, and safe."
The Urban Mover Age Lives Skated before 25-45 Urban Maybe Daily use, primarily for commuting ● Lives in Eco/Expert mode ● Content/Media consumption: Mashable and other lifestyle & tech ● More into conspicuous consumption than the Active Techie ● More likely to evangelize the brand than the Active Techie ● Barriers to Purchase: Needs to be convinced that the board will integrate into their ● daily routine. The ride and experience combined with the practicality and utility helps them justify the cost. Purchase Consideration: Looking for a better/more fun way to get around the city. ● Must be small and easy to transport. Range and reliability are critical.
Why does the Urban Mover buy? It's practical, reliable urban transportation. It’s easy to learn and control. It looks great and turns heads. It’s the most fun way to get around the city. "Absolutely love my boosted. I use "The most valuable thing about "No more looking for a parking it to commute to and from work Boosted is the time you get back. spot or sweating to death in that every day (about 5.5 miles each In an urban area, you never wait unholy petri dish they call the way, I have an extra charger at in traffic, you zip up hills without New York Subway. I'll be the suit work). Confidently walks the fine thinking, your commute is cruising down the street on his line between fun and functional. shortened so much that most days magic carpet - with a smile from Also a plus that I can take it in you wish you worked further so ear to ear." with me everywhere I go. No more you could ride more." worrying about my bike being chained outside for long periods of time."
The Rad Dad Age Lives Skated before 40+ Suburban Very likely Rides weekly ● Lives in Pro Mode ● Doesn’t have high range anxiety ● Wants to ride with someone (friend, spouse, kids) ● More safety conscious than other personas ● Barriers to Purchase: Visibility. How do they even become aware of the boards? ● Need help justifying the cost. Purchase Consideration: All about the experience. Not very focused on the ● practicality of the board, which makes word-of-mouth and trial an important part of the purchase process.
Why does the Rad Dad buy? It's fast, fun, and challenging. It's the best electric skateboard. It's easy to re-learn. Replicates the feel of snowboarding/surfing. "I'm a 45 year old that refuses to "I'm in my mid 30's with a wife "My wife thinks I'm crazy - 46 and grow up. It is a blast to ride. You and 2 kids and finding anytime to haven't been on a skateboard in have all the fun of longboarding, go to a skate park or a mountain 35 years - but this board is pretty surfing, snowboarding, in pretty much out of the easy to master and control - and it wakeboarding, etc...without any question. The Boosted board is makes me feel like a kid again. I effort at all." the perfect escape from the day can't wait to put more miles on for someone like me.” this thing!"
The Core Carver Age Lives Skated before 25-35 Suburban/Resort Yes Rides weekly ● Lives in Pro Mode ● Not inspired by commuting story or tech elements ● Comes to the brand with a healthy dose of skepticism, so word of mouth and retail ● demos are important. Barriers to Purchase: Is this cool? Is it credible? Price is a big barrier. ● Purchase Consideration: Other brand and product partnerships/integrations add ● credibility (Loaded deck, Oragatang wheels). Ultimately won over by the ride experience.
Why does the Core Carver buy? It's fast, fun, and challenging. It's high-quality and well-engineered. Partners with credible brands. Replicates the feel of snowboarding/surfing year-round. "When I first heard about the "Having been around the block a "It's a luxury item for me, not a Boosted electric skateboards, my few times, I've learned to keep my primary mode of transportation, immediate concerns were that it expectations low and my hopes but it’s an adrenaline rush in a might be awkward, slow, heavy, high. Boosted chose an amazing small package that I can toss with low battery life, and the board with the perfect amount of behind my seat in the inability to scale any hills or go flex (Loaded) and high end wheels truck.Boosted has picked great down them (without causing (Orangatang) and attached a components for this board. This is injury)...I was WRONG." really low profile and light battery the Ferrari of electric and two ridiculously powerful skateboards." motors."
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