Retail Trends & Innovation Ottawa Real Estate Forum October 8, 2015
Retail Landscape Competition in the luxury market Outlet retailers coming to Canada Emergence of vertical and mixed-use Benefits of the weak CAD dollar developments
State of Online Retail 93% of Canadians are online shoppers 70% are recent shoppers who have made a purchase in the past 3 months Most likely to purchase online 74% 56% 68% 68% 73% 49% 48% 57% Consumers under 44 Females % of Online Shoppers % of Online Cross-Border Shoppers Shopping Behaviour in Major Cities Canada Vancouver GTA Montreal % Online Shoppers 70% 76% 82% 69% % Online Cross-Border Shoppers 52% 60% 67% 52%
State of Online Retail Top Purchase Influencers Delivery Preferences Buy online, Online ratings and reviews 35% 16% deliver home Retailer websites & flyers 24% 47% Buy in-store, take home immediately Review sites 19% 37% Other 0% 10% 20% 30% 40% Consumer Spend Top Satisfaction Rates by Category Online expenditure increased in all categories in Entertainment 80% Quarter 2, except for Health & Beauty Products Electronics 74% Appliances 70% $149 $116 $106 Footwear 66% $88 $53 Kitchenware Kitchenware… 66% & Homeware 0% 50% 100%
Key Trends in Retail Innovation Key Trends in Curated Experiential Customization Innovation Collections Retailing 2.0 Technology Online Offline Hyper Local Retailvention Intervention Mashup 5
Curated Collections The heart of successful retailing rests in creating a coherent and compelling assortment Customers have access to goods from a much broader and global variety of providers Retailers are under pressure to deliver a clear and meaningful offer 6 6
Trunk Club, USA 7
Customization Retailing and manufacturing now offer increasingly customizable options to meet high customer expectations Customization in retailing is reaching critical mass 8 8
BIRCHBOX, USA
BIRCHBOX, USA
Experiential Retailing Retailers must rethink the role of the store Showcase merchandise in a way that boldly delivers an experience Gain more relevancy to consumers: • Social gathering places • Centres for knowledge, learning, and information • Places of recreation, relaxation 11 11
Hedonism, UK 12
Hedonism, UK 13
Hyper Local Power in truly being local and eco-friendly Having the right products sourced from the local community resonates with many trends and influences consumers: - Freshness - Sustainability - Supporting local community - Safety - Consumer interest in understanding the products they consume 14 14
Au Bout du Champ, France 15
Au Bout du Champ, France 16
Online Offline Mashup Seamlessly blending the online and offline retail experience Allowing customers to shop where and how they want Online tools are being adopted for in-store use Bringing the immediacy of online into the brick and mortar world 17 17
Argos, UK 18
Argos, UK 19
Retailvention New models challenge the very nature of what retailing can be Retailvention poses high-impact questions: How do you think about an - existing business in a completely different way, shattering the tried and true methods of distribution and selling? How do you build and take a - business directly to the customer, by-passing traditional selling channels? 20 20
Bilder & deClercq, The Netherlands 21
Bilder & de Clercq, The Netherlands 22
Technology Intervention Technology itself is not innovation What technology enables customers to do provides true innovation Arms consumers with more choice, more access, and more information than ever before: - 24 hour access to goods - Access to more detailed information; customized offers - Seamless checkouts - Real-time visibility into inventory 23 23
TeamLabHanger, Japan 24
Lisa Hutcheson J.C. Williams Group For a free copy of Retail Innovations 10 90 Richmond St. E., Suite 100 Toronto, ON Visit: www.jcwg.com T 416.921.4181 Or scan: M 416.986.3035 lhutcheson@jcwg.com Twitter: @_lisahutcheson www.jcwg.com
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