RESEARCH / FIELD SERVICES FOR RESEARCH AGENCIES ONLINE QUANT • ACCESS PANEL • ONLINE QUAL • RECRUITMENT • VIEWING FACILITIES
Made in Surveys in fjgures... OFFICES OPEN 365 DAYS / YEAR OVER 11 28 1 450 employees proprietary viewing studios at your service (UK and France) LILLE CLIENTS 2001 2006 LONDON 16 2009 PARIS LITRES 2011 MADE IN SURVEYS ESTABLISHED OF COFFEE/DAY LYON YEARS EXPERIENCE IN MARKET 2014 RESEARCH FIELDWORK BIRMINGHAM over 800 1,000,000 2016 1300 m 2 online surveys panellists all over the world commissioned dedicated to research ( 150,000 in UK) in 2016 30 PROPRIETARY WEBSITES
The Made In Surveys Team... Nicolas Keller | CEO / Founder Romain Leray | UK Director Laure Feron | Market Researcher Shelley Barber | UK Sales Manager Ségolène Pham | FR Sales Manager Hanna Assouline | Facility Manager in Birmingham And also our recruitment Without forgetting Obviously our IT team: & facility managers in France: the Rest of the team: Michaël Saulnier | Market Researcher Benjamin Dubray Claire Paugam Web Developer Facility Manager in Paris Marion Nöel | Research Executive Gaëlle Gravina Albert Lalau Mathilde Ananie | Graphic Designer Web Developer Facility Manager in Lyon Charlotte Ryckelynck + team etc. Facility Manager in Lille
ONLINE QUANT Maximising the Internet for your Market Research TAILOR-MADE SOLUTIONS ADAPTED THE ADVANTAGES OF MADE IN SURVEYS TO YOUR NEEDS Before commissioning fjeldwork it is essential to establish Tailor-made Advice and a strategy . We provide you with a range of marketing process for solutions going live solutions adapted to your requirements. Furthermore, we guide you through the set-up of your tailor-made market research studies and provide Cost Data personalised and adapted solutions, with the help of reductions confjdentiality our wide skill set (website development, graphic design, communications...) in order to meet your demands or Speedy Fast those of your clients. set-up results Our web developers (based in France and the UK) are responsible for programming and uploading your questionnaire. We do not face the restrictive technical limitations of some of the software and tools used to put questionnaires online. Your questionnaire can appear OUR AREAS OF SPECIALISATION exactly as you designed it. Satisfaction surveys - brand awareness surveys - image research - tests for: PANEL CREATION AND MANAGEMENT packaging Make the most of your online panel logos posters Create a panel: a very worthwhile investment that allows radio/TV advertisements you to survey respondents whenever you want, quickly press advertisements and for a low cost: websites 1. Ideas and recommendations on methodology mailshots home pages 2. Creation and development of your access panel newsletters 3. Recruitment of panellists according to your criteria services 4. Creation and administration of your questionnaires concepts purchase intentions... 5. Collection of responses 6. Analysis of responses and delivery of results
Examples Matrix questions Creation of virtual store shelves Matrix questions are presented as a table. They allow respondents Viewing products that are arranged on a shelf, the option of to give an opinion on difgerent proposals (texts, images...) using zooming in, selecting a product and viewing its description, and difgerent types of evaluations. fjnally choosing one or several products. Sliding scales The sliding scale is a fun way of allowing respondents to provide an evaluation by simply moving a slider. Use of media (images, sounds, videos) Example of surveys on mobile phone Sorting and ranking Ranking questions allows respondents to rank items in order of importance, preference, etc...
ACCESS PANELS 30 Panel websites profiled by 12 subject areas We guarantee our recruitment strategy , the qualifjcation PROPRIETARY ACCESS PANELS in UK and Internationally and renewal of our panel on our own websites, and we ensure its quality (response rate, responsiveness, respec- ting deadlines...). Worldwide We can also conduct fjeldwork and studies on your own 1,000,000 panellists access panels (client databases or prospect databases). Made in Surveys owns more than 30 Panel Age Females Males % of total websites. 15 - 24 y.o 15.1 % 14.7 % 15.0 % 25 - 34 y.o 34.2 % 36.8 % 34.6 % 35 - 44 y.o 24.0 % 25.0 % 24.1 % 45 - 54 y.o 15.1 % 13.6 % 14.9 % 55 - 64 y.o 7.9 % 5.9 % 7.6 % 65 + 3.8 % 3.9 % 3.8 % Total 100 % 100 % 100 % Panel qualifjed through 12 profjling questionnaires UK 150,000 panellists General Media Diet, Eating Habits Fashion Age Females Males % of total 15 - 24 y.o 20.0 % 16.1 % 19.6 % @ Homeware Internet 25 - 34 y.o 28.1 % 32.1 % 28.5 % 35 - 44 y.o 21.4 % 23.7 % 21.7 % Sport/Leisure Travel/Holiday 45 - 54 y.o 17.1 % 16.4 % 17.0 % € Finances Transport/Vehicles 55 - 64 y.o 8.6 % 7.3 % 8.4 % 65 + 4.9 % 4.3 % 4.8 % High Tech Work Total 100 % 100 % 100 %
ONLINE QUAL Your partner for Online Qualitative Research On-Qual is an Online Qualitative platform for Market Research Professionals. The platform can be tailored to meet all your needs and can be fully personalised: • Online Focus Groups All the respondents log on simultaneously to participate in a moderator-led discussion for a set period (1 to 3 hours). This allows you to have respondents who are widely spread geographically all taking part in the same focus group at the same time . Ideal for busy or hard-to-reach respondents. • Online Bulletin Boards Respondents (10 to 20) log on at regular intervals over a period of several days for individual or group discussions led by the moderator (2 to 30 days). Ideal for observing the evolution of the respondents’ The advantages of Online Qual views over a period of time. 1. More in-depth responses , 2. Generate 4 times more data than a classic meeting or • Online Communities interview, As many participants as you wish take part in discussions 3. Spontaneity of responses , thanks to anonymity, on several subjects over a long period of time. The 4. Simplifjed logistics, moderator can initiate as many discussions as needed. 5. A new tool that allows for new approaches. Ideal for studying brand awareness for example . For more information: www.on-qual.com
VIEWING FACILITIES Focus Groups, product testing, individual interviews... Facility Hire in the UK - Birmingham We are very proud to introduce our brand new research facilities in Birmingham! Whether it is for Individual interviews or for Focus Groups, our facilities will be able Why choose us? to answer all your needs. • A clear and simple process With over 250 square meters bathed in natural sunlight, • Video streaming / Focus Vision your Qualitative research needs are met with the • Instant translation equipment fjnest technology! Our Client rooms are all equipped • MP4 Recordings (USB Key) with one way mirrors, as well as video streaming and • Tailored to your Research and needs simultaneous translation services. Without forgetting • Over 15 years’ experience in Market Research and catering, refreshments plus an array of other services. 10 years managing facilities! Our Birmingham facilities are right next to all three train • Plus a lot more … stations in Birmingham! Less than 5 minute walk even if you are a slow walker! Whether you come from London (1h20) or from Manchester (1h30), you’ll arrive not far from us. And in France... We also have viewing facilities in France: Paris, Lyon and BIRMINGHAM Lille ! All with the same experience and advantages! PARIS LYON LILLE For more information: www.madeinstudios.com
RECRUITMENT A tailor-made qualitative recruitment process throughout the UK YOUR RECRUITMENT METHODOLOGY Top quality respondents Controlled recruitment As an agency we have specialised in your Qualitative and We receive your brief and/or 1 recruitment questionnaire Quantitative recruitment for 16 years. Thanks to our qualifjed access panels of 150,000 members We select participants from our panels using 2 across the UK, we can recruit participants for all your needs. an online screener questionnaire From your recruitment brief, we will conduct an online pre- recruitment drive on our access panels. We then refjne the 3 Second profjle validation over the phone profjles over the phone in order to recruit the participants we are looking for. Further profjle validation over the phone 4 and by email THE ADVANTAGES of working with Made in Surveys RECRUITMENT FROM DATABASE*/ACCESS PANELS 1. Efgectiveness: methods and a quality charter that are proven to work, *Depending on the quality of the database. 2. Speed: the key to efgective recruitment: respect of deadline, THE BENEFITS 3. Quality: reliable panellists: participative non- of working with Made in Surveys professionals, • A unique contact for your market research fjeldwork in UK 4. Follow-up: regular updates and the opportunity to get • Fast online pre-selection involved in the recruitment process, • Revalidation of criteria quality over the phone 5. Costs: competitively priced compared to other • Daily monitoring recruitment methods.
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