Report of Findings: Seniors in the Jewish Community Community - PowerPoint PPT Presentation

Report of Findings: Seniors in the Jewish Community Community Presentation March 12, 2014 1528 Walnut Street, Suite 1414, Philadelphia, PA 19102 www.meliorgroup.com

Presentation Overview • Background • Profile • Conclusions & Implications • Next Steps Seniors 2

Background • Goals – To deepen understanding of the Jewish Community so the Jewish Federation of Southern New Jersey (JFedSNJ) can respond to changing needs, set strategy for the future • Last detailed study conducted: 1991 – Provide information to synagogues and other local Jewish organizations that will be helpful to their planning efforts • Approach – Market research study of tri-county area: Burlington, Camden, Gloucester counties • Focus: attitudes, practices, needs • Design: 15 minute survey reflecting local interests Seniors 3

Background • Methodology – Major promotional effort by JFedSNJ to raise community awareness, interest in participating – Multi-channel design to encourage maximum participation PHONE ONLINE PHONE ONLINE TOTAL = 1,450  Call Center dial out  Personal ‘invite’ n = 109 n = 740 using community using community OUTBOUND OUTBOUND lists, purchased lists (7%) (51%) sample [closed link]  Direct call-in to  Click-on special n = 46 n = 555 Call Center using JPOP survey site (3%) (38%) INBOUND INBOUND special JPOP # myjewishpop.com 1-855-JPOP-SNJ [open link] Seniors 4

Demographics Where do Seniors reside? Burlington County [32%] 08010 (n=6) 08015 -- 08016 (n=1) 08022 (n=9) 08036 (n=7) 08046 (n=13) 08048 (n=4) 08052 (n=17) 08053 (n=137) Marlton 08054 (n=123) Mt. Laurel 08055 (n=26) 08057 (n=56) Moorestown 08060 (n=9) 08065 (n=3) 08075 (n=28) 08077 (n=34) 08088 (n=20) Zip codes with large 08505 (n=9) Jewish populations 08515 -- 08518 (n=4) 08554 (n=1) Seniors 5

Profile: Demographics Age (%) 2% 5% 13% 14% 26% 40% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Burlington County 6

Demographics Where do Seniors reside? Camden County [56%] 08002 (n=108) Cherry Hill 08003 (n=469) Cherry Hill 08004 (n=4) 08007 (n=3) Zip codes with large 08009 (n=1) Jewish populations 08021 (n=10) 08026 -- 08029 (n=3) 08031 -- 08033 (n=19) Haddonfield 08034 (n=90) Cherry Hill 08035 -- 08043 (n=159) Voorhees 08083 -- 08084 -- 08091 (n=4) 08102 -- 08104 (n=6) 08105 -- 08106 -- 08107 -- 08108 (n=6) 08109 (n=2) 08110 -- Camden County zip codes servicing Gloucester County 08012 -- Seniors 7 08081 --

Profile: Demographics Age (%) 3% 3% 10% 20% 32% 32% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Camden County 8

Demographics Where do Seniors reside? Gloucester County [12%] 08020 (n=3) 08027 (n=4) Zip codes with large 08028 (n=17) Glassboro Jewish populations 08051 (n=5) 08056 (n=1) 08061 (n=1) 08062 (n=5) 08063 (n=1) 08066 (n=7) 08071 (n=1) 08080 (n=51) Sewell/Turnersville 08085 (n=13) Swedesboro 08086 (n=13) Thorofare 08090 (n=6) 08093 (n=4) 08094 (n=13) Williamstown 08096 (n=28) Woodbury/Hts. 08097 (n=1) 08312 (n=4) 08344 -- Camden County zip codes servicing Gloucester County 08012 -- 08081 -- Seniors 9

Profile: Demographics Age (%) 2% 4% 6% 17% 44% 27% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Gloucester County 10

Profile: Demographics Camden County Migration Patterns: Inflows (%) 33% Camden County Gloucester County 1% Burlington County 14% 7% Other NJ Outflows (%) Metro Philadelphia 17% Not sure 50% Out of area Other PA 1% 60% 40% In Tri-County Other States 7% 24% Lifelong address 1% 26% Might move Not likely to move 14% Unspecified 0% 10% 20% 30% Seniors 11

Profile: Demographics Burlington County Migration Patterns: Inflows (%) 34% Camden County Gloucester County 1% Burlington County 24% 8% Other NJ Outflows (%) Metro Philadelphia 10% Not sure 46% Out of area Other PA 2% 67% 33% In Tri-County 28% Other States 4% Lifelong address 1% 26% Might move Not likely to move 14% Unspecified 0% 10% 20% 30% Seniors 12

Profile: Demographics Gloucester County Migration Patterns: Inflows (%) 25% Camden County Gloucester County 16% Burlington County 7% 20% Other NJ Outflows (%) Metro Philadelphia 15% Not sure 62% Out of area Other PA 1% 62% 38% In Tri-County Other States 4% 37% Lifelong address 3% 1% Might move Not likely to move 6% Unspecified 0% 10% 20% 30% Seniors 13

Profile: Demographics ‘Snowbird’ Experience (%) 94% 86% 88% 14% 6% 12% 60-74 yrs. 75-84 yrs. 85+ yrs. Yes No Seniors 14

Profile: Demographics Age (%) Length of Residence (%) 100% 9% 50+ yrs. 17% 84% 17% 80% 17% 72% 40-49 yrs. 68% 26% 10% 21% 60% 30-39 yrs. 26% 20% 18% 40% 20-29 yrs. 17% 17% 23% 22% 19% 10-19 yrs. 20% 6% 13% 21% 9% 6% 16% 3% 0-9 yrs. 8% 0% 15% 60-74 yrs. 75-84 yrs. 85+ yrs. 0% 5% 10% 15% 20% 25% 30% Burlington Cty. Camden Cty. Gloucester Cty. Burlington Cty. Camden Cty. Gloucester Cty. Seniors 15

Profile: Demographics Education (%) Household Income (%) 60% 9% $250K and over 1% 47% 5% 10% 40% $200K to $250K 35% 2% 35% 33% 33% 0% 29% 27% 36% $100K to $200K 18% 6% 20% 18% 14% 13% 31% 11% $50K to $100K 36% 5% 29% 0% 14% Less than $50K 43% HS diploma Associate College degree Graduate 60% degree/some degree college 0% 10% 20% 30% 40% 50% 60% 70% 60-74 yrs. 75-84 yrs. 85+ yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Seniors 16

Profile: Demographics Those Not Currently Employed (%) Employment (%) Other (2%) 17% Unemployed, not looking (2%) 21% Homemaker (4%) 62% Disabled (3%) Unemployed and looking (2%) 87% Retired (87%) Not now Full time Part time Seniors 17

Profile: Demographics Employment: by Age Segment (%) Age All Employment Status 60-74 75-84 85+ Seniors yrs. yrs. yrs. Employed outside the home [net] 38 47 17 3 Employed full time 21 28 4 1 Employed part time 17 19 13 2 Not employed outside the home [net] 62 53 83 97 Retired 70 83 92 91 Homemaker 14 6 4 1 Unemployed and looking 5 4 - - Disabled, unable to work 5 3 1 5 Unemployed, not looking 2 2 1 2 Other 2 2 2 1 Seniors 18

Profile: Demographics Household Size & Structure (%) Marital Status (%) 70% 64% 60% STRUCTURE • With children <18 yrs. 2% 50% 15% • No children <18 yrs. 98% 10% 40% 2% 73% 30% 25% 20% 8% 10% 2% 1% 0% One Two Three Four Five or Married/with partner Single more Divorced/separated Widowed Seniors 19

Profile: Demographics Household Structure: by Age Segment (%) Age All Household Structure* 60-74 75-84 85+ Seniors yrs. yrs. yrs.** Live alone 25 19 33 60 Live with other(s) 75 81 67 40 Spouse/partner 80 79 87 74 Adult child/stepchild 16 17 9 11 Parent/stepparent <1 <1 -- -- Adult sibling 1 <1 1 12 Grandparent <1 <1 -- -- Adult Grandchild <1 <1 2 3 Other 3 3 1 -- *Households in which seniors live with someone 18 years or older ** Small sample size (<50) Seniors 20

Profile: Demographics Marital Status: by Age Segment (%) Age All Marital Status 60-74 75-84 85+ Seniors yrs. yrs. yrs. Married/living with a partner 73 79 64 34 Inmarried 85 82 94 100 Single 2 2 1 5 Divorced/separated 10 12 6 5 Widowed 15 7 29 56 Seniors 21

Profile: Jewish Practices • Typically Conservative (41%) or Reform (34%) • Jewish ritual observance varies – Senior patterns often differ from those of the younger individuals – ‘Senior’ senior patterns (85+ yrs.) often differ from those of ‘younger’ seniors • As a group, seniors typically observe… – High (80%+): Passover Seder, Chanukah candles, Mezuzah, Yahrzeit candles – Moderate (50-80%): Fast on Yom Kippur, attend High Holiday services – Low (<35%): Sukkah, Shabbat services, Shabbat candles, Kosher at home Seniors 22

Profile: Jewish Practices Jewish Rituals/Activities Observed: by Age Segment (%) Age All TIER Jewish Rituals/ Activities Total 60-74 75-84 85+ Seniors yrs. yrs. yrs. Attend/hold a Passover Seder 91 89 90 89 88 HIGH Light Chanukah candles 90 85 87 82 58 Have a Mezuzah on the door to 85 83 83 86 82 your home MODERATE Light Yahrzeit/memorial candles 71 81 81 83 75 Fast on Yom Kippur 70 61 65 54 35 Attend High Holiday services 63 58 59 57 56 Put up/visit a Sukkah 32 25 24 29 24 Light Sabbath candles 30 23 24 24 18 LOW Attend Shabbat services at least 27 23 23 22 30 monthly Keep kosher inside the home 19 15 16 16 6 Seniors 23

Profile: Jewish Practices • About one-third of seniors belong/pay membership dues to area synagogues, Jewish social/political organizations, and/or the Katz JCC. – ‘Young’ seniors are significantly less likely than older seniors to belong to Jewish organizations or the JCC (~25% vs. 42%). Belong to/Pay Membership Dues (%) 37% 33% 31% 4% 3% Tri-County Jewish Social/ Katz JCC Other Havurah Synagogue Political Org. Synagogue Seniors 24