Reliable solution for your needs LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non – IMO)
4 main things for today.. The markets The insights, The solutions The tools products and benefits
The markets Understanding our opportunity!
What is Light Industry? Less capital intensive & light duty market
What is Coastal market? Non – IMO vessels
Opportunities to grow more!
Opportunities to grow more through.. Understanding of the Innovative products & Collective experience markets solutions
And.. Big market to grab!
Market Size – Light Industry / General Maintenance $ 6.8 Mil $ 38 $ 47 $ 35 Mil Mil Mil SEA – USD 232.8 Mil $ 3 Mil $ 33 Mil $ 70 Mil *Jotun internal study
Targeted Sector • Food, Beverage and Tobacco • Chemicals, including Petroleum • Electrical and Electronics • Fabricated Metal • Machinery • Transport Total: 2000++
Souther n 10% East Malaysia 3% Central 87% Central East Malaysia Southern Majority industries been set up at Central Region which is more than 50% in Malaysia
Market Size – Coastal (Non-IMO vessels) $ 4.8 Mil $ $ 12.1 12.6 $ 5 Mil Mil SEA – USD 92.3 Mil Mil $ 10 Mil $ 48.5 Mil *Jotun internal study
Location Number
The insights, products and benefits Turning insights into products!
We focus on insights! UNIQUE and SOLVING customers’ challenges Dealers to SELL MORE and BETTER PROFITS!
Fabricators / applicators insights – simplicity and efficiency • Wrongly mixed 2K products especially for small to medium maintenance job • Efficiency is important for them as it saves them the time • The need to source different brands for different usage sometimes
Owners insights – trusted brand and their asset is maintained longer • They like their assets to look cleaner longer and shiny! • Durability is quite important for them as repainting can be troublesome
Dealer insights – Additional Avenue of Profit! • Confusion on which products to sell / specified • Ability to offer products rightly and fast to customers is important
Leaner assortments, less complexity & confusion! Jota Series Coastal Series New Products JOTA QD MIO ALKYDPRIMER QD JOTA QD PRIMER COASTAL PRIME QD JOTA QD TOPCOAT ALYKD HIGH GLOSS COASTAL GLOSS JOTA TC GLOSS COASTAL EP MASTIC ALKYD HIGH GLOSS QD JOTA EP MASTIC 66 COASTAL EP FINISH EASYPRIME JOTA EP MASTIC 88 COASTAL UNIPRIME JOTA EP TOPCOAT UNIPRIME QD JOTA PU TOPCOAT 13 5
The new products address the market needs! New Products HIGH GLOSS FINISH (for alkyd topcoat) ALKYDPRIMER QD BETTER YELLOWING RESISTANCE (for white color) ALYKD HIGH GLOSS SIMPLICITY ALKYD HIGH GLOSS QD EASYPRIME EFFICIENCY UNIPRIME QD ZINC ALKYD PRIMER
ALKYDPRIMER QD
Fastest recoating time! (* 3.4x • faster) Zinc Phosphate reinforced • ALKYDPRIMER QD Application friendly • *Average recoating time compiled from top competitors in 4 countries
Alkyd paint curing mechanism Factors that affecting drying speed: - Environment, ventilation - Applied thickness, number of coats - Type of alkyd
Alkydprimer QD Fastest recoating time in the market. 3.4x faster than average 16 ** 3.4X 13.6 f aster! 4 Jotun Alkydprimer Jotun Alkydprimer *SEA Market Average QD *SEA market -> tested against selected top competitors from 4 countries **Compared to the SEA market average @25C
Alkydprimer QD Zinc Phosphate reinforced performs comparable with top competitors 2 coats of primer + 1 coat of topcoat system 2 coats Brand A Undercoat White Liger + 2 coats Alkydprimer QD 1 coat Brand A White + 1 coat Jotun Alkyd High Gloss QD White *AC Test (400 hours)
ALKYD HIGH GLOSS
• High Gloss finish • Good gloss retention • New white colour “ Special ALKYD HIGH GLOSS White ”
Alkyd High Gloss & Alkyd High Gloss QD Good initial gloss level! 120 100 80 Brand A White Jotun Alkyd High Gloss Special White: 100.6GU Jotun Alkyd High Gloss Special White: 91.6GU 60 Jotun Alkyd High Gloss White Jotun Alkyd High Gloss QD White: 98.9GU Jotun Alkyd High Gloss QD White: 89.9GU Jotun Alkyd High Gloss QD White Jotun Pilot ll White: 97.2GU Jotun Pilot ll White: 81.2GU Brand A White: 93.5GU Brand A White: 88.6GU Jotun Pilot II White 40 20 0 Day 1 Day 3 Day 7 Day 14 Day 21 Day 28 Measured based on Gloss Meter
Why we need “Special White” ? Alkyd Paint yellowing is common concern Expose to sunlight Not expose to sunlight The cause of alkyd paint yellowing is a Photochemical reaction that occurs. In the presence of Sunlight, it retards the yellowing process; In areas of low light, the yellow effect is enhanced.
Alkyd High Gloss & Alkyd High Gloss QD Better yellowing resistance and hiding – look cleaner longer! Dark Condition Dark Condition Normal Condition Normal Condition Dark Condition Normal Condition Alkyd High Gloss / High Gloss QD JOTUN STANDARD WHITE SPECIAL WHITE SELECTED TOP COMPETITOR COLOR PRODUCT
ALKYD HIGH GLOSS QD
• *Fastest drying time! (2.5x faster) • High Gloss finish • Good gloss retention ALKYD HIGH GLOSS QD • New white colour “ Special White ” *Based on average internal testing gathered from top competitors from 4 countries
Alkyd High Gloss and Alkyd High Gloss QD Fastest Drying time in the market! 4.5 4.5 ** 2.5X f aster! 2.75 1.8 Jotun Alkyd High Jotun Alkyd High Pilot II *SEA Market Gloss QD Gloss Average *SEA market -> tested against selected top competitors from 4 countries **Compared to SEA market average @25C (touch dry)
EASYPRIME
• 1:1 Mixing ratio • Epoxy mastic technology • Brush and roller friendly EASYPRIME • Immersion and atmospheric
Conventional mixing ratio Challenges: - If required small amount, not able to withdraw accurate amount of comp A & B for good mixing at site. - More difficult if mixing ratio go higher. - Introduce waste Example: JM70 5 : 1 JM80 7 : 1
NEW!! 1 : 1 mixing ratio A B
1:1 mixing ratio • 10 L volume offering • 65% volume solid • Simplicity – no hassle in mixing ratio! • No wastage! Comp A Comp B 5 L 5 L
EasyPrime Good anti corrosive performance! Small blisters but no rust observed on non- 1500 hours, 2x100 µm scribed area Jotamastic 70 Jotamastic Smart Pack EasyPrime
EasyPrime Brush and roller engineered – easy to apply *Light and easy to apply. Good flow on the paint! JOTAMASTIC SMART JOTAMASTIC 70 EASYPRIME PACK *Easy to apply and not sticky compared to JM 70. Good overlapping properties and flow *Based on 2 external and internal trials conducted
EasyPrime Suitable for immersion usage! Non-immersed area Pull-off adhesion test after immersion – 8.2 MPa Immersed area No rust observed underneath paint film *Water immersion test (4200 hours @35 °C)
Two distinct products for two different target markets and requirements. PREMIUM Key features / parameters EasyPrime Jotamastic Smart Pack HPI, Offshore, Infrastructure and Sea Stock Target market Light Industry & Coastal Market Concept Close to 20% more coverage / liter used 13 m2 coverage / liter used to achieve compared to EasyPrime to achieve 50 micron DFT Coverage and efficiency 50 micron DFT – more efficient and better film thickness build up . 5 colors options + aluminum version – more Color variants and options 3 colors – grey and red versatile! Passed NORSOK M-501 Edition 6, IMO FTPC Part 5 No certificates / approval under / IMO FTPC Annex 2, ISO 20340 with Certificates NORSOK and IMO recommended systems
UNIPRIME QD
• Fast recoating (2 hours @23C) • Roller friendly • Direct to wood as tie coat for UNIPRIME QD AF
Product positioning Guideline
Alkyd primer positioning guideline New Product Existing Product PRICE ALKYDPRIMER QD ALKYDPRIMER FEATURES AND QUALITY Price and features scale is just for illustration purpose
Alkyd topcoat positioning guideline New Product Existing Product ALKYD HIGH GLOSS QD PRICE PILOT II ALKYD HIGH GLOSS FEATURES AND QUALITY Price and features scale is just for illustration purpose
Epoxy Primer positioning guideline New Product Existing Product EASYPRIME PRICE JOTAMASTIC 80 JOTAMASTIC 70 FEATURES AND QUALITY Price and features scale is just for illustration purpose
Tie Coat positioning guideline New Product Existing Product SAFEGUARD UNIVERSAL ES PRICE UNIPRIME QD FEATURES AND QUALITY Price and features scale is just for illustration purpose
The solutions Robust offerings and simplest solutions lead to better profitability for the dealers!
Fill in the product gaps, make the offering stronger! New Products Existing Products ALKYDPRIMER QD ALKYDPRIMER PILOT II PIONER TOPCOAT ALYKD HIGH GLOSS PENGUARD TOPCOAT JOTAMASTIC 70 ALKYD HIGH GLOSS QD JOTAFIX PU TOPCOAT FUTURA CLASSIC EASYPRIME JOTAPRIME 500 SAFEGUARD UNIVERSAL ES UNIPRIME QD COASTAL AF SERIES
Light Industry Solution The most reliable and simple solution for your asset protection and maintenance
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