REGIONAL RELEVANCY AMERICA S M I T C H W H I T A K E R Vice - PowerPoint PPT Presentation

REGIONAL RELEVANCY – AMERICA S M I T C H W H I T A K E R Vice President, General Manager Americas – Vans

V A N S A M E R I C A S I S D I F F E R E N T I A T E D I N T H E M A R K E T P L A C E HISTORY AND HERITAGE HEALTHY AND BALANCED WINNING RETAIL FOOTPRINT DISTRIBUTION House of Vans photo credit Vans/Laura June Kirch

V A N S A M E R I C A S ’ M E A N I N G F U L P O I N T S O F D I F F E R E N T I A T I O N S H O W U P A C R O S S T H E B R A N D HIGH AWARENESS PRODUCT COLLABORATIONS SPEAK CONSUMER CONNECTION THRU AND ENGAGED CONSUMER BASE TO LOCAL / CORE COMMUNITIES ELEVATED EXPERIENCES AT RETAIL

L A R G E S C A L E A C T I V A T I O N S D R I V E B R O A D C O N S U M E R E N G A G E M E N T

M E A N I N G F U L , S T R O N G - T I E E N G A G E M E N T D E L I V E R S E M O T I O N A L C O N N E C T I O N S

L O C A L I Z E D P R O D U C T A P P R O A C H C O N N E C T S V A N S W I T H C O R E C O M M U N I T I E S Check image rights MADE FOR THE MAKERS CHEF “CHRIS COSENTINO”

L E A R N I N G S F R O M N Y C E L E V A T E D R E T A I L P I L O T A R E P O W E R I N G C A P A B I L I T I E S MULTIPLE STORE FORMAT APPROACH

V A N S A M E R I C A S H A S S I G N I F I C A N T R U N W A Y F O R G R O W T H ~ 20x ~ 7x ~ 430 ~ 45 ~ 25 ~ 5 Competitor A Competitor B Vans USA Mexico Canada Brazil / Chile Athletic Specialty Athletic Specialty Athletic Specialty Vans Owned Stores Revenue Revenue Revenue DTC OPPORTUNITY OUTSIDE OF THE USA ATHLETIC SPECIALTY EXPANSION 1 1. Data per NPD for 2017

V A N S C L E A R S T R A T E G I C D I R E C T I O N W I L L P O W E R O U R C O N T I N U E D P E R F O R M A N C E HOW WE’LL GET THERE TOTAL AMERICAS REVENUE CREATE DEEP EMOTIONAL 5 yr. CAGR CONNECTIONS +10-12% >22% SPEAK TO LOCAL COMMUNITIES ~ 10% LEVERAGE OUR RETAIL NETWORK AS A POINT OF STRENGTH CY’13 FY’17 FY’19 E FY’23 TARGET Note: CY’13-FY’17 CAGR represents 2013-2016 CAGR presented on a calendar year basis; Fiscal year (FY) represents trailing twelve months ending Saturday closest to March 31 of each year