2 nd Analyst Meeting Year 2018 Performance ICHITAN GROUP PCL. May ,2019 15.00 hrs. – 16.00 hrs. Kruithang Room,28 th Floor.
DISCLAIMER The following presentation may contain forward looking statements by executive of Ichitan Group Public Company Limited (the Company), related to financial or other tendency for future periods, compared with the results for previous periods. Some of the statements contained in this presentation that are not historical facts but these are statements of future estimations with respect to the financial conditions, results of operations and businesses, and related plans and objectives. Disclaimer information is based on management’s current views and assumptions including, but not limited to, prevailing economic and market conditions. These statements involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those in the statements as originally made. Such statements are not, and should not be constructed as a representation as to future performance of the Company. In addition, such statements should not be regarded as a forecast or projection of future performance of the Company. It should be noted that the actual performance of the Company may vary significantly from such statements in this presentation. 2
Contents Overview & Financial Information 1 2 Business Information 3 Product Development 4 Building Customer Engagement in CLMV 3
ICHI Overview The Company’s name Ichitan Group Public Company Limited Stock’s symbol ICHI Market/Index SET/SET CLMV Industry/ Sector Agro & Food Industry / Food & Beverage The Company operates beverage business, and manufactures and sells RTD tea Type of business beverage under the brands of Ichitan, YenYen by Ichitan, including fruit juice beverage “Bireley’s”. Registered capital /Fully Paid 1,300 million Baht “Excellent” CG Score:2Years “Excellent” AGM Checklist: 100% Good Corporate Governance ICHITAN GROUP PCL. 50 % 99.9% Ichitan Power Co.,Ltd. PT ICHI TAN Indonesia (The Subsidiary Company) (Joint Venture Company)
ICHI Financial Performance Revenues from Sale of Goods Resulted from: Increased EXPORT sale volume + 10% Export 1,533 Export 1,693 Domestic -15% 4,155 Domestic 3,511
ICHI Financial Performance EXPENSE
ICHI Financial Performance Unit : Million /Baht Q4/2017 Q4/2018 Year 2017 Year 2018 Share of loss from JV – Indonesia -42.9 -12.0 -144.3 -110.0
ICHI Profitability ratio 30.0% 24.7% 23.8% 25.0% 20.0% 14.8% 15.0% 13.0% 10.0% 7.1% 5.5% 5.0% 0.8% 1.3% 0.0% Q4/2017 Q4/2018 Year 2017 Year 2018 Gross Profit Margin (%) Net Profit Margin (%) Year 2017 Year 2018 Debt to Equity :D/E (times) 0.42 0.39
ICHI Financial Performance Consolidated Financial Statements (Unit : million Baht) Year 2018 Year 2017 YoY% Q4/2018 Q4/2017 YoY % � Revenues from sale of Goods 5,204.0 5,687.5 -8.5% 1,312.0 1,304.6 0.6% Total Revenues 5,216.2 5,719.0 -8.8% 1,314.3 1,311.1 0.2% Cost of Sell of Goods 4,431.2 4,334.7 2.2% 1,142.0 982.0 16.3% Distribution Expenses (incl. Marketing&Promotion cost) 514.6 711.4 -27.7% 101.6 135.9 -25.2% Administrative Expenses 139.3 174.5 -20.2% 37.0 64.6 -42.7% Finance Costs 59.4 64.3 -7.5% 13.4 14.5 -7.6% Total Expenses 5,144.6 5,284.9 -2.7% 1,294.0 1,197.0 8.1% Share of loss of investment in Joint venture -110.0 (144.3) -23.8% (12.0) (42.9) -72.1% EBITDA 590.7 877.3 -32.7% 166.0 219.4 -24.3% Gross Profit 772.7 1,352.8 -42.9% 170.0 322.6 -47.3% Net Profit (Loss) 43.8 315.1 -86.1% 17.0 93.2 -81.8% Financial Ratio Profitability Ratio Selling (%) 7.7 9.9 12.5 -20.9% 10.4 -25.7% Admin (%) 2.8 2.7 3.1 -12.8% 5.0 -43.0% Gross Profit Margin (%) 13.0 14.8 23.8 -37.6% 24.7 -47.6% Net Profit Margin (%) 1.3 0.8 5.5 -84.8% 7.1 -81.9% EBITDA (%) 12.7 11.4 15.4 -26.4% 16.8 -24.8%
Contents Overview & Financial Information 1 2 Business Update 3 Product Development 4 Building Customer Engagement in CLMV 10
Beverage Industry Update Obstacle High competition Taxation Opportunity New Market New Product Line Premium Product New Product Development Export Market Trend Premium and Healthy product
ICHI RTD Tea market update Market value of RTD tea in Thailand RTD tea Market Share 2018 Others million Baht 25.3% 18,000 JubJai 20.1% 15,968 15,574 5.5% 16,000 15,000 11,892 13,237 Mio. THB 14,000 11,892 12,000 9.7% Oishi YenYen 10,000 39.4% 8,000 6,000 RTD tea Market Share 2017 4,000 2,000 Others 0 21.0% 22.4% Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Jubjai 13,237 5.5% RTD tea market value 2018 was 11,892 million Baht. Mio. THB ( Value -10.2% ) 10.4% RTD tea market CAGR -7.02 % in between year 2014-2018 YenYen Oishi 40.7% Source : Nielsen Retail Audit 13
Tea Market size & %Growth by Segment 1,366 MB Year 2018 (-4.6%) 1,141 MB (+30.7%) Business Update Main Green Tea Herbal Tea 11,892 MB 1,804 MB Premium Tea (-14.8%) Tea+Nata CoCo ( -10.2% Value ) 7,581 MB (-14.0%) Source : Nielsen Retail Audit 14
Increasing production capacity to 1,500 Bottles/year PET Production ( million Bottles/year ) UHT Production ( million Bricks/year ) OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2 8% 8% 300 Capacity OEM capex 4% 3% 9% 1,500 25% 47% 1,200 1,200 1,200 1,000 75% 45% 600 100% 400 200 200 200 200 0 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Production Line 2 3 4 6 7 2 2 2 2
ICHI Sales by Brand / Export Yr.2017 Yr.2018 27.0% 32.5% 43.0% 38.8% 1.5% 1.7% 5,688 5,204 2.5% 1.2% MB MB 26.0% 25.8% 16
ICHI Retail and Distribution Channel Year 2018 Export : 32.5% Thailand : 67.5% 1) Modern Trade 58.2% 2) Traditional Trade 41.8 % 58.2% IGT 7.4% (TT Retail) (Wholesaler network and partner of Singha nation wide) 1.9% 17
ICHI Proportion of Income by Distribution Channels Yr.2018 Yr.2017 Year 2017 : Thailand RTD tea Market Year 2018 : Thailand RTD tea Market Total = 11,892 MB. Total = 13,237 MB. - 10.2% Export Export 32.5% 27.0% Modern 5,204 Modern 5,688 Trade Trade MB. 39.3% Tradition MB. 45.0% Tradition al Trade al Trade 28.0% 28.2% - 8.5 % 18
Contents Overview & Financial Information 1 2 Business Update Product Development 4 Building Customer Engagement in CLMV 19
ICHI Product Development COCO BURI Target Market & Distribution Channel Domestic : Convenience Store and Modern Trade Price: 25 Baht/ Bottle Size: 350 ml. Export: China,USA and etcs. Price: N/A Size: 350 ml.
ICHI Product Development ICHITAN WANG Target Market Coconut Milk Drink Export : China and etcs. Price: N/A Size: 350 ml.
ICHI Product Development NPD /Seasonal Product
Jan 19 Mar 19 Oct 19 Product : Yen Yen Product : Chew Chew Size : 350 ml Size : 350 ml Price: 20THB / Bottle Price: 20 THB / Bottle Product : Shizuoka -Hojicha Size : 440 ml Price: 30 THB / Bottle
ICHI Product Development Co-Create Campaign
เปิดประตู สู่ก้าวใหม่ ของ อิชิตัน กรีนที
พร้อมกันทั่วประเทศ เมษายน 62
ICHI Product Development Wow!! Exclusive Campaign
Exclusive Campaign TT & Makro for Summer 2019
POP Example
@ Studio JSL 16 Mar 2019
Exclusive Campaign Big C for Summer 2019
Exclusive Campaign TESCO for Summer 2019
Contents Overview & Financial Information 1 2 Business Update Product Development 4 Building Customer Engagement in CLMV 38
Marketing Strategy Year 2018 (Abroad)
Marketing Strategy Year 2018 (Abroad) Lao PDR CLMV
Marketing Strategy Year 2018 (Abroad) Myanmar
Marketing Strategy Year 2018 -2019 (Abroad)
Q & A Contact: website : http:// www.ichitangroup.com Email: ir@ichitangroup.com 44
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