Rai Oliveira What sort of Brazil will we see in 2014 and 2016? The - PowerPoint PPT Presentation

Rai Oliveira

What sort of Brazil will we see in 2014 and 2016?

The world’s 7th greatest economy or one the most inequitable countries on the planet?

 Corruption vs Rise in income of the new middle class  The best hospitals in Latin America vs Shame of inadequate public health care  Racial integration vs class prejudice  Sporting vocation vs football and a few other elite sports

Even we Brazilians are largely unaware of the way we’ll host events. There’s no doubt that we have the capability of hosting a well-organized, high-tech and ecologically responsible event, but it could also be one that exposes the limitations of our infrastructure and just gambles on our festive spirit.

 Lagging behind in several aspects  Lack of adequate debate  Lack of a wider participation in the decision-making process

 Setting a benchmark  Establishing a goal  An opportunity to raise Brazil to a new level a m a more re mat ature re society ciety on the e way ay to eliminating minating its contrad ntradictio ictions ns

 Brazil is still in the splendor of its democratic youth  3 decades after regaining democracy after 25 years of dictatorship  Social movements and organizations are beginning to build the base of a new Brazilian society

 Chronological references  Set the pace and standard for new conquests  High expectations with great sense of pride. Provoking acceleration in this whole ‘wave’ of social al mobilizat izatio ion n and thirst rst for conqu ques est.

Independent of the cause:  Education  Sport  Health  Anti-corruption Establish goals and initiate concrete actions: Brazil azil of of the the fu futu ture

 ‘ Instit stituto uto Ethos’ (Ethos Institute ) ◦ resources via the World Bank to accompany developments and ensure transparency.  ‘ Ci Cidades ades Suste tentá ntávei eis ’ (Sustainable Cities) ◦ made movements to guarantee social participation in public sector management.  ‘ To Todos os pel ela Ed Educaça caçao ’ (All For Education) ◦ a great mobilization for improvements in Education  ‘ Atlet etas as pel ela Ci Cidadani adania ’ (Athletes for Citizenship)

Romantic vision compared to the economic and political interests of the small groups  Private interests above the public benefit

Whic ich are re the opport rtun unitie ities s that I see e fo for t r the e fu future re of Spo f Sport rt in in Bra razil il? ? Sp Sport rt fo for al r all! l!

 Potential and vocation for sporting  Not represented in our everyday reality.  Investment in sport will be directed towards high-performance and high-profit sport: followi wing ng the poor vi vision n and d blink nker ered ed focus us on short ort-ter term m rew ewards. ards.

 Sport contains people taking part in movements for change.  Mainly the athletes who are already engaged in the field of social action  ‘ Gol de Letra ’, ◦ based in poor neighbourhoods, ◦ Almost 13 years  - Atletas pela Cidadania ’ ◦ a pioneering initiative.

 A non-profit organization made up of both athletes and former athletes  Inform & Create awareness  Mobilize society  Promotion of citizenship and social development through the activities of well-known Brazilian athletes.

 Our strategy is one of advocacy, a 'lobbying' for the public good.  A non-party political action with strategies specifically designed to amplify their power for transformation through action at grass- roots level.

 Wide range of athletes and former athletes  All types of sporting backgrounds  Different generations  Uniting for the first time in order to defend their country and social policies.

Our goals ls are: To use our experience to promote the importance of ‘Sport for  development’. To put together a proposition for a national sports policy that enables  the participation of each and every citizen. To double the physical activity rate in the 12 host cities of the world Cup �  by 2014 and in whole Brazil by 2022 � To guarantee that 80% of public schools have high quality sporting  programs by 2016 and.. 100% by 2022.

Current rent Situat atio ion  16% of the adult population get enough physical exercise in Brazil  21% don't have a physical education teacher  18% of the public elementary school have sports facilities ◦ Minas Gerais 98% ◦ Piaui 31% ◦ Maranhao 3% ◦ Sao Paulo 54% Video

BRING CHANGE TO THE HEART OF SPORT TH THANK NK YOU U I HO HOPE PE THA HAT THE HE SPO PORT RT WI WILL L CHA HANGE GE THE HE HE HEART OF MY COUNTRY! RY! Rai Oliveira October 2011