Q1 2019 SlideShare summary 1 18-017787-01 | Housing market - PowerPoint PPT Presentation

Housing Market Tracking Survey Q1 2019 SlideShare summary 1 18-017787-01 | Housing market confidence tracker | Internal Use

House Price Outlook (HPO) Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? [respondents given average UK house price*, sourced from Halifax HPI] * UK house price benchmark given = £223,691 . 27% 15% 13% 11% 9% 9% 6% 5% 2% 2% Don't know Lower by 15% or Lower by 10% - Lower by 5% - Lower but less The same Higher but less Higher by 5% - Higher by 10% - Higher 15% or more 15% 10% than 5% lower than 5% higher 10% 15% more Base: 1,099 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 2

HPO trend Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? [respondents given average UK house price sourced from Halifax] HPO – balance of % higher minus % lower (+) +65 +64 +56 +44 +33 +33 +19 +9 +7 +3 HPO -2 Source: Ipsos MORI Base: 1,099 GB adults 16+, interviewed between 8-25 March 2019 EOI - Ipsos MORI (1-5 Feb 2019) EOI -42 March 2019 3

HPO and EOI trends Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? Do you think the general economic condition of the country will improve, stay the same, or get worse over the next 12 months? HPO – balance of % higher minus % lower (+) EOI – balance of % improve minus % get worse (+) EOI measures in advance of HPO measure +3 HPO EOI -43 Source: Ipsos MORI Base: 1,099 GB adults 16+, interviewed between 8-25 March 2019 EOI - Ipsos MORI (1-5 Feb 2019) EOI -42 March 2019 4

‘Higher’ trends Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? (HPO) > 15% higher 10 - 15% higher 5 - 10% higher < 5% higher The same 27 15 11 5 2 Base: 1,009 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 5

‘Lower’ trends Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same? ( HPO) > 15% lower 10 - 15% lower 5 - 10% lower < 5% lower The same 27 13 9 6 2 Base: 1,009 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 6

Buying and selling sentiment Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property? -5 -27 (±) (±) net good time buy net good time sell Base: 1,009 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 7

HPO and selling sentiment Do you think the average property price in the UK will be higher or lower in 12 months or will it be the same? Thinking about the next 12 months do you think it would be a good time or a bad time for people in general to sell a property? HPO – + balance of % higher minus % lower Selling sentiment – % agree good time to sell 30 HPO Selling sentiment +3 Base: 1,009 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 8

Buying/selling sentiment combined Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property? 39% 23% 17% 6% Bad time buy/ Bad time buy/ Good time buy/ Good time buy/ bad time sell good time sell good time sell bad time sell + change vs -11 +4 -6 +17 April 2018 Base: 1,009 GB adults 16+, interviewed between 8-25 March 2019 Source: Ipsos MORI 9

Further information: ben.marshall@ipsos.com 10 18-017787-01 | Housing market confidence tracker | Internal Use