PUR PROJET INSETTING YOUR MISSION AND BUSINESS Septembre 2010 January 2012
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CONTENT 1. PUR PROJET Objectives, philosophy, levers 2. INSETTING 3. PUR PROJET MODEL OF COMMUNITY FOREST PROJECTS 4. PROJECTS 3
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PUR PROJET PROJECTS COMPANY Assist organizations in the INSETTING Developing socio-environmental of their activities : integrate into their projects, regenerating, conserving core business socio-environmental and activating ecosystems , in innovations, creating shared value for partnership with local disadvantaged all stakeholders communities. Collaborating to generate value for all stakehoders Contributing to the transformation of the Company model, to restore meaning and harmony, and balance ecology and humanism. Unifying people to co- create in Nature’s interest. 5
PUR PROJET VISION PHILOSOPHY Integrating socio- environmental innovation within companies’ core Integrating socio- environmental innovation within companies’ core values and activities, to regenerate and conserve the ecosystems we values and activities, to regenerate and conserve the ecosystems we Accepting what is, while recognizing all depend upon. all depend upon. anything is possible. MISSION Transforming pure intentions into pure projects LEVERAGE Integrating long term externalities into the core mission and business of companies, responding to their short term priorities PROCESS 1 2 3 4 REDUCE REGENERATE CONSERVE ACTIVATE 6
PUR PROJET Philosophy “PURE : “Accepting what is, while recognizing anything is possible” “ PURE PROJECT: a project that uses creativity and innovation to promote sustainable solutions that advance a common good in the world .“ Ryan Fix, founder of PURE PROJECT ACCEPTING WHAT IS • Being aware of the core values of an organization, its challenges with regards to sustainable development, within the ecosystem upon which it depends • Identify the true nature and origin of its challenges , and the options to integrate the solutions internally and with all the stakeholders (insetting) WHILE RECOGNIZING ANYTHING IS POSSIBLE • Develop holistic insetting programs : internal offset of multiple socio-environmental criteria (carbon, water, soils, biodiversity, social, ethical, etc. ) • Initiate concrete, ambitious, and long-term pure projects , integrated to the essential purpose of the organization, in order to legitimate the approach, motivate, value and perpetuate the commitment. • Invest in the real driver of implication in the organizations : the internal dimension of awareness and the heart’s commitment. Within each of us, our organizations, and to change the world. 7
PUR PROJET Philosophy : Accepting what is… PURIFY WITHOUT JUDGING: Today, to answer to the challenges of Sustainable Development, the priority is to invest on the development of solutions , instead of focusing on criticism, opposition, and denunciation of the “guilty parties ” which can only lead to tension of actors and inaction. PUR PROJET Is : Non -dual, Animating, Innovating, Integrating, Progressist, Transverse, Ambitious, Welcoming, Reunifiying Judging, Sermonizing, Dual, Sanctimonious, Is not : Conservative, Ostracist, Ayatollah, Dividing. 8
PUR PROJET Vision Integrating socio- environmental innovation within companies’ core activities to regenerate and conserve the ecosystems upon which they depend. Developing socio-environmental projects, sources of innovation and creating shared value for People, their organization and the Planet Developing projects regenerating, conserving and activating ecosystems , in partnership with local disadvantaged communities, financed by organizations willing to integrate their commitment to their business. Unifying people to co-create in Nature’s interest . Collaborating to generate value for all stakehoders Contributing to the transformation of the Company model , to restore harmony and balance ecology and humanism. 9
PUR PROJET Leverage : insetting Assist organizations in the INSETTING of their activities : integrate into their core business socio- environmental innovations, creating shared value for all stakeholders 1 Evaluate and reduce socio-environmental footprint (Carbon, water, Control of soils, biodiversity, social) impact 2 Engage on an integral process : progressive integration of all sustainability stakes within the organization and for all stakeholders. Integral vision Integration of internal dimension of the process, individual and collective. 3 Insetting of sites, products, value chains, activities, brands : develop Innovative innovative pure projects to offset internally the environmental integrated footprint while creating shared value for all stakeholders . projects 4 Participate to the socio-environmental regeneration, protection and Regeneration, activation of ecosystems and ecosystemic services on which the protection, organization depends, to transform risks in opportunities. activation 5 Development of large-scale and long-term projects with significant Large-scale and impact , in order to be a real transformation actor at the scale of the Planet : Maximize benefits for the organization and the stakeholders with long-term regards to climate, water, soils, biodiversity, social development, .. 10
PUR PROJET Process 1 2 4 3 REDUCE REGENERATE CONSERVE ACTIVATE Carbon and multi- Reforestation and Forest conservation / Further investments criteria environmental agroforestry REDD+ footprint evaluations (co2, water, social,..) of Complementary socio- companies, their Soil depollution and Land management environmental projects products and services natural enrichment Biodiversity, water Scientific studies. Reduction plan. Water preservation and soils conservation Impacts assessment an Development and and management monitoring. replication of low-impact Social cohesion best-practices. Agro-ecological Mediation, consultation practices Pur Projet assists in the evaluation, reduction and internal offsetting (insetting) of socio- environmental impacts of the organization on the ecosystem from which it depends. Pur Projet revitalizes and brings additional value to the business, people, and the organization’s commitment 11
CONTENT 1. PUR PROJET 2. INSETTING Concept, objectives, benefits, case studies 3. PUR PROJET MODEL OF COMMUNITY FOREST PROJECTS 4. PROJECTS 12
INSETTING Offsetting socio- environmental impacts within one’s business INSETTING : Integration within the organization’s activity of socio -environmental innovations, creating shared value for all stakeholders. OBJECTIVES Integrate reduction and offsetting within the organization’s value chains, businesses, service offer, processes, etc. Give meaning to its message, positioning, and action Secure its development with regards to the resources from which it depends (water, climate, biodiversity, coffee, etc. ) BENEFITS FOR THE COMPANY Coherence with respect to the company’s activity Sustainability of action through a better appropriation by the company and its employees Securing of sourcing and future activity Active and evolutive participation of the company to the preservation of the resources from which it depends Answer to consumers’ expectations Increased value and differentiation on the market 14
INSETTING Transform your risks in opportunities RISKS AND CHALLENGES • Highly competitive market • Prices stretched down • Low differentiation • Competitors with high brand equity • Need for innovation • Risks in supply chains : quantity, quality, sustainability, price of sourcing • Need to strengthen relationships with suppliers, clients • Lack of employees involvement and motivation • Need to improve investors trust and interest . ANSWER TO THESE CHALLENGES WITH INSETTING 15
INSETTING Insetting at all levels and in all dimensions of the company VALUES • Philosophy • Core values • Mission STAKEHOLDERS BUSINESSES • Employees • Supply chains • Public • Product offer • Clients • Media • Suppliers • Service offer • Partners INSETTING OF YOUR CORE VALUES THROUGH YOUR PURE PROJECT 16
INSETTING Complete an insetting diagnosis to identify opportunities FORMAT OBJECTIVE One or several workshops with employees and Understand and identify challenges and possibly with other stakeholders opportunities per sector or dimension • What are your company’s core values? Your vision, Competitivity Marketing Products ambition? Human Resources Innovation • What is your business and mission? Communication Market structure • What is your added value, your difference? Price • What are your current challenges? Sales Margin Quality Relationships with partners . Finance Identify the potential domains of socio-environmental innovation, rank them, and sketch an integral action plan : progressive integration of all stakes with all stakeholders, now and forever 17
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