Public Trust Innovation Place, Saskatoon SK April 18, 2018 Clinton - PowerPoint PPT Presentation

Public Trust Innovation Place, Saskatoon SK April 18, 2018 Clinton Monchuk

E ROSION OF PUBLIC TRUST IS ALREADY AFFECTING AGRICULTURE

P OLICY CHANGES BASED ON PERCEPTIONS

C ONSUMERS ARE DRIVING WHERE THE FOOD INDUSTRY GOES AND IT ’ S NOT ALWAYS BASED ON FACTS !

F ALSE SOCIAL MEDIA BECOMES CONSUMER TRUTH

C ONSUMERS DON ’ T FOLLOW USDA OR S TATS C AN

C ANADIAN CONSUMERS CARE  Access to healthy, affordable food is a greater concern than energy or health care in 2017*  More than half of the population is unsure or certain that the food system is going in the wrong direction  60% of Canadians want to know more about farming practices  Less than 3% of Canadian population has a direct tie to farming! * Canadian Centre for Food Integrity 2017 Research

F ARM & F OOD C ARE SK  Made up of commodity groups, manufactures, food processors, distillers, RMs, government and agri-businesses  Our mandate is to have conversations with consumers  Make sure consumers have truthful information  Series of events to increase public trust in farming and agriculture

H OW TO BUILDING TRUST ?

I’ M MORE THAN A F ARMER

Chef’s Series at Taste of Saskatchewan • Exposure to 100,000 attendees • 232 surveyed – 97% ‘Good’ or ‘Fantastic ’ • 86% learned something about food/farming

F OOD I NFLUENCER P ROGRAM • 121 participated in 2017, VIP food influencers and students • Social media: 111 posts to audience of 77,807 individuals • Student perceptions of farming and food shifted: U of S Nutrition Students increased from 50% to 87% very positive

A GRICULTURE M ONTH

O PPORTUNITIES TO LEARN December 5 & 6, 2018

“ No one cares how much you know, until they know how much you care. ” - Theodore Roosevelt

WWW . FARMFOODCARESK . ORG @F ARM F OOD C ARE SK CLINTON @ FARMFOODCARESK . ORG