Public Survey 2017 Changes seen since 2013
METHODOLOGY Where these numbers came from Page 2
SURVEY GOALS • Assess opinions, beliefs, and behaviors related to arts, culture, and creativity in Denver. • Understand experiences of Denver residents. • Compare the 2017 data to the 2013 data. Page 3
SURVEY METHODOLOGY • Telephone > • Sample Completed Surveys Margin of Error ± 4.4% Total Survey Sample 800 ± 8.5% Hispanic/Latinx 200 ± 9.3% African American 200 ± 5.8% All Other Populations 400 Page 4
RESEARCH FINDINGS What we found Page 5
IS DENVER…? 95% An outdoorsy town 94% A sports town 84% An arts town 16% A cow town Page 6
ARTS, CULTURE AND CREATIVITY IN DENVER… Provide opportunities for people of 92% all ages to learn 90% 89% Bring communities together 84% 89% Contribute to Denver’s economy 87% 88% Attract tourism 84% 2017 2013 Page 7
ARTS, CULTURE AND CREATIVITY IN DENVER… Support and create active and unique 88% 81% neighborhoods (new in 2017) Cause positive changes 87% in our society 87% Increase quality of life and livability 85% 86% Improve Denver’s national reputation 86% 82% Represent our diverse communities 82% 2017 2013 Page 8
PARTICIPATION IN THE PAST 12 MONTHS 79% Attended an outdoor fair or festival 76% 72% Visited a museum 66% 69% Attended a music concert 66% (new in 2017) Visited parks, buildings, or 69% neighborhoods for their historic or design value 57% Visited a gallery 56% 2017 2013 Page 9
PARTICIPATION IN THE PAST 12 MONTHS 53% Attended a theater or dance performance 56% (modified in 2017) Created any type of art 53% 41% or craft 40% Bought a piece of artwork 38% Attended an event or class to learn more 29% 27% about arts, culture and/or creativity. 24% Attended an opera or orchestra concert 27% 2017 2013 Page 10
“ I went to the Denver Arts museum and saw the Star Wars exhibit. “ We went art shopping along Santa Fe Street. “ With the boys and girls club last month, I painted a picture of a dandelion that says "blow and make a wish." Page 11
DESIRE FOR PARTICIPATION 60% 55% 41% 38% 3% 2% I do NOT participate as I do participate as much I participate MORE than I much as I would like as I would like would like 2013 2017 Page 12
GOOD/EXCELLENT RATINGS OF… 54% The amount of culturally diverse programs in Denver 68% 81% The amount of arts, culture and creativity in Denver 83% 45% The amount of arts, culture and creativity in your neighborhood 49% 2017 2013 Page 13
EXPERIENCING ARTS, CULTURE AND CREATIVITY If you wanted to experience arts, 91% culture, and creativity, it would be 96% easy to find it in the city of Denver. If you wanted to experience arts, 54% culture, and creativity, it would be 56% easy to find it in your neighborhood. 43% You experienced something artistic, cultural, or creative today. 46% 2017 2013 Page 14
LEARNING ABOUT ARTS, CULTURE AND CREATIVITY If you wanted to learn more about an 87% arts, cultural or creative topic, it 90% would be easy to do. You are satisfied with the amount of 64% information that you get about arts, cultural and creative events in 72% Denver. You feel like you don’t have enough 21% background information to enjoy or 24% understand arts and cultural events. 2017 2013 Page 15
SOURCES OF INFORMATION ABOUT ARTS, CULTURE AND CREATIVITY 85% Word of mouth from Family and friends 83% 64% Blogs and social media 41% Direct contact (such as mailings, 61% newsletters, emails, etc.) from an 55% arts, cultural, or creative organization 2017 2013 Page 16
SOURCES OF INFORMATION ABOUT ARTS, CULTURE AND CREATIVITY 70% Reviews or news coverage of events 75% 57% Ads in newspapers or magazines 69% 53% Ads on the radio 60% 53% Ads on TV 61% 2017 2013 Page 17
BARRIERS TO PARTICIPATION 62% Lack of Time 62% 54% (new 2017) Worry about parking 49% Cost of attending 52% 47% Prefer to do other activities 40% Lack of information about events 41% 43% occurring in the city 2017 2013 Page 18
BARRIERS TO PARTICIPATION 18% (modified in 2017) No one to go with 23% 14% Can’t find childcare 11% (modified 2017) Lack of 11% transportation 9% (new in 2017) Do not feel welcome 14% Other Issue 15% 2017 2013 Page 19
REPRESENTATION IN ARTS, CULTURE AND CREATIVITY IN DENVER People like you participate in arts, 7% 41% 44% culture and creativity in Denver People like you work in arts, cultural, 15% 18% 33% 21% and creative jobs in Denver Strongly Disagree Somewhat Disagree Neither agree nor disagree Somewhat Agree Strongly Agree Don't know Page 20
2017 SNAPSHOTS OF DENVER RESIDENTS: RACE AND ETHNICITY Page 21
DESIRE FOR PARTICIPATION 69% 64% 49% 47% 33% 27% I do NOT participate as much as I I do participate as much as I would would like like African American Hispanic/Latinx Everyone else Page 22
Hispanics/Latinx African American PARTICIPATION IN PAST 12 MONTHS 80% Attended an outdoor fair or festival 79% 68% 77% Visited a museum 66% 54% 72% Attended a music concert 69% 54% Visited parks, buildings, or 69% 73% neighborhoods 59% 62% Visited a gallery 55% 29% Everyone else Hispanic/Latinx African American Page 23
Hispanics/Latinx African American PARTICIPATION IN THE PAST 12 MONTHS Attended a theater or dance 58% 44% performance 43% 60% Created any type of art or craft 41% 41% 42% Bought a piece of artwork 37% 31% 32% Attended an event or class 24% 24% Attended an opera or orchestra 30% 15% concert 13% Everyone else Hispanic/Latinx African American Page 24
AMOUNT OF ARTS, CULTURE & CREATIVITY IN NEIGHBORHOOD Everyone else 20% 29% 35% 15% Hispanic/Latinx 25% 36% 28% 11% African American 31% 36% 20% 9% Poor Fair Good Excellent No opinion Page 25
EXPERIENCING ARTS, CULTURE & CREATIVITY If you wanted to experience arts, 92% culture, and creativity, it would be 90% easy to find it in the city of Denver. 87% If you wanted to experience arts, 58% culture, and creativity, it would be 50% easy to find it in your neighborhood. 46% 47% You experienced something artistic, 36% cultural, or creative today. 39% Everyone else Hispanic/Latinx African American Page 26
LEARNING ABOUT ARTS, CULTURE & CREATIVITY If you wanted to learn more about an 89% arts, cultural or creative topic, it 84% would be easy to do. 80% You are satisfied with the amount of 68% information that you get about arts, 54% cultural and creative events in 61% Denver. You feel like you don’t have enough 14% background information to enjoy or 34% understand arts and cultural events. 33% Everyone else Hispanic/Latinx African American Page 27
BARRIERS TO PARTICIPATION 49% Worry about parking 65% 62% 35% Lack of information about events 53% occurring in the city 47% 6% Do not feel welcome 13% 16% Everyone else Hispanic/Latinx African American Page 28
PEOPLE LIKE YOU PARTICIPATE IN ARTS, CULTURE & CREATIVITY IN DENVER Everyone else 6% 40% 48% Hispanic/Latinx 7% 9% 42% 36% African American 5% 8% 42% 38% Strongly Disagree Somewhat Disagree Neither agree nor disagree Somewhat Agree Strongly Agree Don't know Page 29
PEOPLE LIKE YOU WORK IN ARTS, CULTURE & CREATIVITY IN DENVER Everyone else 12% 17% 10% 35% 22% Hispanic 20% 21% 9% 27% 22% African American 18% 18% 8% 34% 18% Strongly Disagree Somewhat Disagree Neither agree nor disagree Somewhat Agree Strongly Agree Don't know Page 30
2017 SNAPSHOTS OF DENVER RESIDENTS: AGE Page 31
SOURCES OF INFORMATION ABOUT ARTS, CULTURE AND CREATIVITY 78% Word of mouth from Family and 87% friends 90% 44% Blogs and social media 69% 77% Direct contact (such as mailings, 66% newsletters, emails, etc.) from an 65% arts, cultural, or creative organization 54% 55+ 35 to 54 < 35 Page 32
SOURCES OF INFORMATION ABOUT ARTS, CULTURE AND CREATIVITY 75% Reviews or news coverage of events 69% 66% 70% Ads in newspapers or magazines 52% 48% 69% Ads on TV 50% 40% 55+ 35 to 54 < 35 Page 33
BARRIERS TO PARTICIPATION 40% Lack of Time 70% 73% Lack of information about events 33% 44% occurring in the city 44% 4% Can’t find childcare 22% 17% 23% No one to go with 14% 15% 17% Lack of transportation 8% 8% 55+ 35 to 54 < 35 Page 34
“ I want to show the world that the arts matter in Denver; and that everyone matters in the arts. - Mayor Michael B. Hancock Page 35
Data Snack Packs IMAGINE2020 2017 Survey
Snack 1: What makes us tick? . 2017 Survey 2/1/2018 37
Is Denver a…? 95% An outdoorsy town 94% A sports town 84% An arts town 16% A cow town . 2017 Survey 2/1/2018 38
Arts, Culture and Creativity in Denver… Provide opportunities for people of 92% all ages to learn 90% 89% Bring communities together 84% 89% Contribute to Denver’s economy 87% 88% Attract tourism 84% 2017 2013 . 2017 Survey 2/1/2018 39
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