Public Information & Community Engagement ★ Communications and Translation ★ Public Information and Transparency ★ Community and Staff Engagement ★ Oversight, Planning & Decision-Making
Multiple Audiences BUSD Families District/School Committees BUSD Staff Principals School Board Department Leaders Local Community Media Businesses Taxpayers Unions Partners
Channels for Staff & Families 3
Channels for Wider Community 4
Student Information & Family Outreach Tools Illuminate Parent Portal K-12 5
Social Media Platforms 6
Addressing Stakeholder Interests 7
Public Information & Media Relations ★ Promoting Positive Stories ★ Answering Media Inquiries ★ Supporting Public Right to Know & Transparency
Videos that Take Our Community Inside our Schools March 2019 College and Career Awareness Week 9
Should We Tweet? Should We DM? 10
Authentic Engagement ★ Stakeholder Engagement and Oversight - SSC, P&O, SBAC... ★ Facing Global and National Issues on the Local Level ..
Challenges Managing Multiple Channels and Audiences ● Informed Oversight of Complex Resources ● Navigating Complex Topics ● Changing Demographics ● Evolving Technologies ● Social Media Concerns ● Crisis Communications ● Strategic Bandwidth ● 12
Vision Strategy Resource Alignment
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