Prototyping Vinay Dabholkar Warm-up quiz What is a stable need as - PowerPoint PPT Presentation

Prototyping Vinay Dabholkar

Warm-up quiz • What is a “stable need” as Bezos says? • What’s the use of a metaphor in a challenge? • What was the metaphor in GE CT scan machine enhancement? • Whose problem Elon Musk is solving in his vision of multi-planetary life?

Example #1 Father of 747

PanAm requirement in 1965 • PanAm had launched planes with 140 capacity • Requested for a plane with 400 capacity • PanAm was expecting a double-decker • FAA requirement of 90 second evacuation

http://www.catalign.in/2010/05/prototyping-to-clarify-requirements-747.html

Example #2: Google AdSense Marissa Mayer Paul Buchheit http://www.catalign.in/2008/09/story-of-how-googles-adsense-almost-got.html http://www.catalign.in/2009/04/adsense-story-take-2-role-of.html

Example #3: FB photo upload • Facebook at 5 million users • Users changing profile pic multiple times • Zuckerberg not for photo upload • Finally agreed for experiment • Question posed was: How to make this feature social? • Tagging added

Example #4: Vaatsalya Hospital Consultancy vs full-service? Gadag vs Karwar – 6 months

A framework for rapid prototyping

Rapid Prototyping: 1-hour, 1-day, 1-week options http://www.catalign.in/2016/08/rapid-prototyping-1-hour-1-day-and-1.html Feels-like Looks-like Works-like Before 1-hour After storyboard wireframe, sketch, layout Substitute sample 1-day Skit, video, fudging wireframes, 3D model Partial working model Take a tour of your new restaurant 1-week Studio, Video Screen shots, 3D print Partial working model

Feels-like prototype: Storyboard

Before and After: A template Before Pain Intent Action After Gain Intent Solution

Looks-like prototypes

Screen shots

3-D snapshot www.catalign.com 19

www.catalign.com 20

How is prototyping related to thinking? Cognition is embodied; you think with your body, not only with your brain. - Daniel Kahneman, Nobel Laureate