Prospects of Digital Broadcasting and Convergence Services - The - PowerPoint PPT Presentation

Prospects of Digital Broadcasting and Convergence Services - The Essential and Expanding Role of Broadcasting - September 02, 2010 Keiya Motohashi

Purpose of Digitalization Japan’s Nation-wide IT Promotions Integrated and Advanced Broadcasting Efficient use of Frequency Resources Now 1 13 (UHF) 12 62 -New Broadcasting 1 Mobile Phone, Digital Terrestrial TV 13 52 -Company/Official etc., 12 Complete Radio , etc. Transition Excellence of Digital Terrestrial TV in Japan High Definition TV Multi Channel Programming Data Casting Local Service Mobile Reception Convergence with IP-based Service 2

Schedule of Digitalization of Broadcasting Media in Japan 2003 2006 2011 The Olympics, Winter The Football World Cup 50 million HH The Olympics, Summer 100 million TVs Covered & recorder Launched on Dec.1, 2003 98% of Households by March, 2010 Tokyo, Nagoya, Osaka Metropolitan Area Terrestrial TV Expansion Digital of Service Area Terrestrial TV Other regions of Japan One Seg. (Services for Mobile) Conventional Switch over Analogue TV in July, 2011 (expected) Increase Channels Launched on Dec.1, 2000 BS Digital TV Satellite TV *Advanced Services BS Analogue TV Closing by 2011 BS Analogue HDTV Service Closed on 3 Sep.30, 2007

1000 2000 3000 4000 5000 6000 7000 8000 9000 30 50 60 70 80 10 20 40 0 Nov- 00 Dec- 00 million J a n- 01 2001 Feb - 01 Ma r- 01 Ap r- 01 Ma y- 01 Digital TV Expand in Japan J un- 01 J ul- 01 Aug - 01 Sep - 01 Oct- 01 Digital Receiver & Recorder (HDD-PVR) Digital STB (*connect to analog TV) CRT Type Digital TV Flat Panel Type Digital TV (HDTV) Cable TV (Digital STB) Cable TV (Digital / Analog Converter) Nov- 01 Dec- 01 J a n- 02 FIFA 2002 Feb - 02 2002 Ma r- 02 Ap r- 02 Ma y- 02 J un- 02 J ul- 02 Aug - 02 Sep - 02 Oct- 02 Nov- 02 Dec- 02 J a n- 03 Feb - 03 2003 Ma r- 03 Ap r- 03 Ma y- 03 J un- 03 J ul- 03 Aug - 03 B’cast Launched Digital Terrestrial Sep - 03 Oct- 03 Nov- 03 Dec- 03 J a n- 04 Feb - 04 2004 Ma r- 04 Ap r- 04 Ma y- 04 J un- 04 J ul- 04 Aug - 04 Sep - 04 Oct- 04 Nov- 04 Dec- 04 J a n- 05 Feb - 05 Ma r- 05 2005 Ap r- 05 Ma y- 05 J un- 05 J ul- 05 Aug - 05 Sep - 05 Oct- 05 Nov- 05 Dec- 05 J a n- 06 Feb - 06 Ma r- 06 2006 Ap r- 06 Ma y- 06 J un- 06 J ul- 06 Aug - 06 Sep - 06 Oct- 06 Nov- 06 Dec- 06 80.5 million J a n- 07 Feb - 07 Ma r- 07 Ap r- 07 2007 Ma y- 07 J un- 07 As of July. 31, 2010 J ul- 07 Aug - 07 Sep - 07 Oct- 07 Nov- 07 Dec- 07 J a n- 08 Feb - 08 Ma r- 08 Ap r- 08 Flat Panel HDTV 2008 Ma y- 08 Olympics Beijing J un- 08 J ul- 08 (PDP & LCD) Aug - 08 Sep - 08 Oct- 08 Nov- 08 Dec- 08 J a n- 09 Feb - 09 Ma r- 09 Ap r- 09 2009 Ma y- 09 J un- 09 J ul- 09 Aug - 09 Sep - 09 Oct- 09 Nov- 09 Dec- 09 J a n- 10 Feb - 10 Ma r- 10 10 Ap r- 10 Ma y- 10 J un- 10 J ul- 10

Shipping of 1-Seg Equipped Mobile Phones (As of June 30, 2010) <1-Seg Equipped Mobile Phone>  About 80% of newly sold mobile phones in Japan are equipped ‘1-Seg’ digital TV receiving function.  1-Seg receiver may be built-in all mobile phones in near ワンセグ向け future as well as “Built in Camera.”  Also, GPS navigation system, DVD player, and portable music player, computerized dictionary and note PC, etc. capable 1-Seg receiving in Market. (Thousand/Total) （ monthly : % of all mobile phones 100,000 100 % Total 87,126 90,000 90 80,000 80 70,000 70 60,000 60 50,000 50 40,000 40 30,000 30 20,000 20 10,000 10 0 0 J un- 06 J ul- 06 - 06 - 06 Oct- 06 Nov- 06 Dec- 06 n- 07 - 07 r- 07 r- 07 y- 07 J un- 07 J ul- 07 - 07 - 07 Oct- 07 Nov- 07 Dec- 07 n- 08 - 08 r- 08 r- 08 y- 08 J un- 08 J ul- 08 - 08 - 08 Oct- 08 Nov- 08 Dec- 08 n- 09 - 09 r- 09 r- 09 y- 09 J un- 09 J ul- 09 - 09 - 09 Oct- 09 Nov- 09 Dec- 09 n- 10 - 10 r- 10 r- 10 y- 10 J un- 10 Aug Sep Feb Aug Sep Feb Aug Sep Feb Aug Sep Feb 5 Ma Ap Ma Ap Ma Ap Ma Ap Ma Ma Ma Ma J a J a J a J a

Distinguished Features of Data-casting by BML a. Same Expression, Same Showing on Every Receiving Terminal b. Dynamic Change of Content synchronized with Audio- Visual Content c. Gateway for Interactive Services and IP-based Services

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s

Protection against Disasters Broadcasting Stations Authorities Data-casting Dispatching Data of Observatory’s BML contents created automatically Measures and Sensors to B’casters Using Common Databases  Authority’s Direction and/or Advice for Emergency Evacuation  Water Level of Principal Rivers  Amount of Rainfall  Flood Warning  Event Information of towns  …etc.

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s

Participating to TV Programs

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

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NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

NHK’ Essential Roles as Public Service Broadcaster  Reporting Vital & Reliable Information Promptly, Steadily  Spreading Benefits of the Services Using Latest Digital Technology to All  Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education  Developing New Technology and Its Applications for Next Generation’s ‘Convergence’ Services

Mr. Matsumura’s Presentation

We welcome and expect Enhancing Representation Abilities of TV brings More Advanced Services to Users. We continuously Contribute to Developing Technology and Applications for More Affluent and Various Digital Services. ….Thank You Very Much…