COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA www.cbaa.org.au
ABOUT THE CBAA The Community Broadcasting Association of Australia (CBAA) champions community broadcasting by building stations’ capability and by creating a healthy environment for the sector to thrive. The CBAA is a cultural organisation established for the prom otion of com m unity broadcasting including both radio and television. Created to give a voice to those not otherwise heard on air, such as ethnic, Indigenous and other m inority groups, as well as independent local m usic, the CBAA has always prided itself on m aintaining a diverse sector, driven by volunteers and com m unity-m inded individuals.
CBAA SERVICES Helping stations build their capability Australian Music Radio Airplay Project (Music Distribution) CBAA Member Savings CBAA Member Advice and Information The Community Radio Network Digital Radio Project Dispute Resolution Initiative Webinars Duty Solicitor Program National Listener Survey Radio Website Services Content Distribution Hub National Audio Documentary and Features Competition Digital Delivery Network CBX Magazine CBAA Conference CBAA Awards
COMMUNITY BROADCASTING The Australian community broadcasting sector is recognised internationally as one of the most successful examples of grassroots media. Com m unity broadcasting is Australia's largest independent m edia sector, with 460 independent com m unity-owned and operated broadcasting services, including radio and television stations and rem ote Indigenous services. The national radio audience reach is 5 m illion per week. Stations provide news, inform ation, cultural content and entertainm ent to serve the m any needs and interests of local and/or specific com m unities of interest and broaden the m edia choices available to all Australians.
COMMUNITY BROADCASTING Community broadcasting is a vital part of the Australian media landscape. Com m unity broadcasting services: • Provide a diverse range of viewpoints that enrich the social and cultural fabric of Australian society and contribute to public interest outcom es • Prom ote the identities of local com m unities and contribute to social inclusion • Provide opportunities for participation in free-to-air public broadcasting and content production • Contribute to m edia diversity • Generate a high level of local content • Provide a unique range of services and program s
COMMUNITY BROADCASTING The CBAA’s 270+ member stations broadcasting across Australia play an important role in providing a voice for communities that aren’t adequately serviced by other broadcasting sectors. These include: • Indigenous Australians • Ethnic com m unities • Educational services • Religious com m unities • Print disabled com m unities • M usic, arts and cultural services • Youth and seniors’ com m unities
GUIDING PRINCIPLES Community broadcasters are united by six guiding principles. • Prom ote harm ony and diversity and contribute to an inclusive, cohesive and culturally diverse Australian com m unity • Pursue the principles of dem ocracy, access and equity, especially for people and issues not adequately represented in other m edia • Enhance the diversity of program m ing choices available to the public and present program s that expand the variety of viewpoints broadcast in Australia • Dem onstrate independence in program m ing as well as in editorial and m anagem ent decisions • Support and develop local arts and m usic • Increase com m unity involvem ent in broadcasting
CODES OF PRACTICE The Community Radio Broadcasting Codes of Practice (the Codes) set out the guiding principles and policies for programming on community broadcasting stations. They also outline the operational standards for stations that hold a community broadcasting licence. The Codes do not replace the licence conditions in the Broadcasting Services Act 1992 (the Act); they are complementary and we are legally obliged to follow both the licence conditions and the Codes.
CODES OF PRACTICE Legal obligations Each community broadcasting station has legal obligations that relate to programming and station operations. The Broadcasting Services Act 1992 (the Act) outlines a number of licence conditions and some program standards that apply to all stations.
CODES OF PRACTICE Legal obligations Key provisions in the Act require community broadcasters to: provide community broadcasting services for the benefit of the community and not operate them to make a profit, continue to represent the community interest that it represented when the licence was allocated or last renewed, although a licensee can apply to change that community interest at renewal, encourage community access and participation in all aspects of station operations, from programming to management, and only broadcast sponsorship announcements, rather than advertising, which total no more than five minutes in any hour of broadcasting.
REGULATORY AUTHORITY Australian Communications and Media Authority The broadcasting regulator, the Australian Communications and Media Authority (ACMA), is responsible for ensuring that community broadcasting stations meet the licence conditions in the Act and requirements outlined in the Codes. Some other key responsibilities of ACMA are to: Promote a system whereby broadcasters take responsibility for making sure they meet the licence conditions and the requirements in the Codes, Make sure that electronic media maintain community standards, Manage spectrum allocation and make sure that a range of media services is provided in all areas, and Administer the licence allocations and renewals process, including for temporary community broadcasting licences.
REGULATORY AUTHORITY TYPE OF COMPLAINT STEPS IN HANDLING COMPLAINT A station's choice of programming Station’s responsibility according to its policies and procedures under Code 2 or 3. Station’s responsibility according to its policies Disputes among station volunteers and members and procedures under Code 1. Sector organisations may be able to provide some assistance. Station’s responsibility according to its policies and procedures under Code 1. Sector organisations Internal conflict resolution may be able to provide some assistance. Consult the State or Territory Office of Fair Trading or Consumer Affairs Department. Sector Internal management or constitution matters organisations may be able to provide some assistance. Seek own legal advice. Defamation claims against station
CBAA SERVICES Duty Solicitor Program The CBAA and Tress Cox Lawyers Australia have established a Duty Solicitor Program which provides CBAA member stations with access to a solicitor for a free 20 minute telephone consultation. The program provides CBAA member stations with easy access to legal advice from solicitors with expertise in broadcasting and media law.
NATIONAL LISTENER SURVEY
NATIONAL LISTENER SURVEY How many people are listening to community radio? • 26% of Australians aged 15+, or 4,797,000 people, listen to com m unity radio in a typical week. Overall, 84% of Australians aged 15+ listen to som e radio in the course of a typical week. • The num ber of Australians aged 15+ listening to com m unity radio in an average week has risen from 3,767,000 in 2004 to 4,797,000 in 2014, with som e statistically insignificant fluctuations in between – with the peak in 2013 at 5,027,000. • The estim ated num ber of people in m etropolitan areas (8 cities) aged 15+ listening to com m unity radio in an average week has risen from 2,367,000 in 2004 to 3,161,000 people by the end of 2014.
NATIONAL LISTENER SURVEY Why do people listen to community radio? The key reasons for listening to community radio are that they have local information / local news (52%). This is true regardless of listeners’ age, location, how long they listen for or what time of day they listen.
NATIONAL LISTENER SURVEY Why do people listen to community radio? • Specialist music programs (36%) • Local voices / local personalities” (28%) Listeners aged 15-24 really value that “they play Australian music / support local artists” on community radio (33%)
NATIONAL LISTENER SURVEY Why do people listen to community radio? For non-metro listeners, local information/local news is easily the most cited reason (66%), followed by other statements with a “local” emphasis. For metropolitan listeners, specialist music programs (38%) and “programs not available anywhere else” (28%) are the most frequent reason after local information/local news (45%).
NATIONAL LISTENER SURVEY
NATIONAL LISTENER SURVEY
PROFILE OF LISTENERS
PROFILE OF LISTENERS
ENGAGING WITH THE SECTOR How you can get involved • Community Service Announcements • Speaking as a guest of a program • Providing information as part of a station event • Producing a program focusing on a community need
QUESTIONS?
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