Madrid System in ASEAN Region (Pros and Cons) Koji MURAI Shinjyu Global IP ASEAN Intellectual Property Association 2015 Annual Conference March 27-29, 2015 Sofitel So Bangkok, Thailand 1
TOPICS 1. Overview of the Madrid System 2. Advantage of the System 3. Disadvantage of the System 2
1. Overview of the Madrid System 3
MADRID SYSTEM Madrid Agreement The Protocol Relating to the adopted on April 14, 1891 Madrid Agreement adopted on June 27, 1989 Basic Mark Registration Application or Registration Within 12 months or 18 months Provisional Refusal Within 12 months Validity 20 years (renewable) 10 years (renewable) Central Attack No remedy Transformation possible Vulnerability Individual Fees Not Available Available Contracting Parties Parties to the Paris Convention Parties to the Paris Convention; central intergovernmental organizations Languages French French, English, Spanish 91 No. of Members 56 (including China and Vietnam) ( Contracting Parties ) 4
KEY FIGURES in 2013 Descriptions Number Growth *1 International applications 46,829 +4.6% International registrations 44,414 +5.9% Initial designations in international registrations 306,046 +8.3% Subsequent designations in international registrations 45,480 +0.1% Renewals of international registrations 23,014 +5.3% Active (in force) international registrations 584,012 +2.8% Share of Madrid designations in total non-resident 63.4% -0.5% trademark application class counts (for Madrid members only) Contracting parties (Madrid Members) 92 +4 Source: Madrid Yearly Review by WIPO 5
Number of International Trademark at WIPO 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 6
Contracting Parties: 93 As of March 11, 2015 Europe: 51 North America : 1 Asia: 10 Middle East: 6 Central & South Africa: 19 America: 4 Oceania: 2 7
Top Madrid System Users in 2013 Rank Applicant's name Origin 2013 2012 2011 1 NOVARTIS AG Switzerland 228 176 125 2 ZENTIVA GROUP, A.S. Czech Republic 114 65 29 3 Egis Gyógyszergyár Hungary 111 73 57 4 L'OREAL France 109 138 67 BOEHINGER INGELHEIM PARMA 5 Germany 107 160 98 GMBH & CO 6 BOQUI HANDELS OHG Germany 98 - - 7 Société des Produits Nestlé S.A. Switzerland 91 105 80 8 ACTAVIS GROUP PTC EHF Iceland 90 16 13 KONNKLIJKE PHILIPS 9 Netherlands 86 83 92 ELECTRONICS N.V. 10 HENKEL AG & CO. KGAA Germany 79 42 46 8
2. Advantage of the Madrid System 9
ADVANTAGES 1. Simplified Procedures 2. Easy Maintenance 3. Subsequent Designation 4. Lower Costs 5. Fixed examination period 10
1. Simplified Procedures • ONE application • ONE language • ONE payment APPLICANT APPLICANT (Attorney) (Attorney) Office of Origin Local Local Local International Bureau Attorney Attorney Attorney (WIPO) IPOS KIPO NOIP IPOS NOIP KIPO 11
2. Easy Maintenance • Name/Address change the holder • Change of ownership • Limitation of the goods/services • Renewal APPLICANT APPLICANT (Attorney) (Attorney) Office of Origin Local Local Local International Bureau Attorney Attorney Attorney (WIPO) IPOS IPOS NOIP KIPO NOIP KIPO 12
3. Subsequent Designation It is possible to extend the geographical scope of protection APPLICANT (Attorney) Local Local Local Local Attorney Attorney Attorney Attorney USPTO NOIP IPOS KIPO APPLICANT (Attorney) Office of Origin International Bureau USPTO (WIPO) NOIP KIPO IPOS 13
4. Lower Costs APPLICANT APPLICANT (Attorney) (Attorney) Office of Origin Local Local Local International Bureau Attorney Attorney Attorney (WIPO) IPOS NOIP KIPO NOIP IPOS KIPO • ONE application, language, payment • Name/Address change the holder • Change of ownership • Limitation of the goods/services • Renewal 14
Average Number of Designated Classes 2.5 2 1.5 1 0.5 0 2009 2010 2011 2012 2013 ALL Non-Madrid Madrid 15
5. Fixed examination period First Office Action (Provisional Refusal) within 1 year or 18 months after receiving a notification of territorial extension • If the local office does not issue an Office Action, the goods and services for which protection is sought in contracting parties must be protected as designated. 16
MADRID SYSTEM Madrid Agreement The Protocol Relating to the adopted on April 14, 1891 Madrid Agreement adopted on June 27, 1989 Basic Mark Registration Application or Registration Within 12 months or 18 months Provisional Refusal Within 12 months Validity 20 years (renewable) 10 years (renewable) Central Attack No remedy Transformation possible Vulnerability Individual Fees Not Available Available Contracting Parties Parties to the Paris Convention Parties to the Paris Convention; central intergovernmental organizations Languages French French, English, Spanish 91 No. of Members 56 (including China and Vietnam) ( Contracting Parties ) 17
Key Features of Madrid System Requirements of Basic Vulnerability to Central Registration or Application Attack • The mark must be identical to • The international registration depends on the existence of that of the basic application or the basic application or registration. registration for 5 years from • The goods and services in the the date of its registration. international application must • The international registration be substantially equal or narrower than those of the is cancelled if the basic application or registration is basic application or registration. cancelled. 18
3. Disadvantage of the Madrid System 19
DISADVANTAGE 1. Requires filing of basic application 2. Vulnerable to “central attack” 3. Limited members in Asia 4. Irregularity notice by IB of WIPO 20
1. Requires filing of basic application JAPAN MADRID MURAI 村井 むらい ムライ Murai 21
1. Requires filing of basic application JAPAN MADRID MURAI MURAI 村井 村井 村井 むらい . むらい むらい - ムライ - ムライ MURAI murai Murai 22
2. Vulnerable to “central attack” KOJI KOJI Class 30: Tea Class 30: Tea; Coffee MURAI MURAI Class 18: Clothing for Class 20: Beds for domestic pets, dog household pets, dog shoes; bags, kennels , nesting boxes for small birds pouches; vanity cases sold empty Similar Group Code: 19B33 23
3. Limited members in Asia 2001 Mongolia 1996 N. Korea 2000 S. Korea Japan 2003 1995 China 2000 2013 Bhutan As of the end of 2015, India Thailand , Indonesia, Malaysia, Cambodia, Laos, Brunei, and 2006 Vietnam Myanmar had yet to 2012 Philippines enter into the Madrid Protocol or Agreement. 2000 Singapore 24
Advantages and Disadvantages ADVANTAGES DISADVANTAGES Simplified Procedures Requires filing of basic application Easy Maintenance Vulnerable to “central attack” Subsequent Designation Limited members in Asia Lower Costs at the initial Irregularity notice by IB of stage WIPO Fixed examination period 25
CONCLUSION • Brand owners can enjoy benefits and conveniences. • Attorneys/agents/consultants need to understand the pro and cons to explain to the client. • Communicating and consulting with local attorneys in designated jurisdictions is vital.
Thank you for your attention. Koji MURAI Patent Attorney Shinjyu Global IP kmurai@giplaw-osaka.co.jp 27
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