Project BRAND-UE Municipality of Forl Forl, December 4th, 2018 The - PowerPoint PPT Presentation

Apr 29, 2023 •168 likes •362 views

Project BRAND-UE Municipality of Forl Forl, December 4th, 2018 The town of Forl is situated in the north of Italy, in the Emilia-Romagna Region and with its about 118.000 inhabitants is the Lead Municipality of the Consurtium of

Project BRAND-UE Municipality of Forlì Forlì, December 4th, 2018
The town of Forlì is situated in the north of Italy, in the Emilia-Romagna Region and with its about 118.000 inhabitants is the Lead Municipality of the Consurtium of Municipalities named “Romagna Forlivese” which joins 15 municipalities
Objective: “… the local tourism strategy will be focused on the definition of a tourism brand project for the city, which will be followed by a new planning and implementation of tourism communication and promotion through a site, a specific app and paper materials ..” (Municipality of Forlì – General Development Plan 2015-2019 ob 04.4.02)
Strenghts of the territory Cultural turist product ( San Domenico Museum complex, San Giacomo church and Romagnoli building Verzocchi Collection ) Food and wine turism Medioeval villages Adriatic coast
Since 2015 the Muncipality of Forlì has connected its marketing and turist promotion to the development and promotion of suitable tourism packages In the last three years the Municipality has supported the local subjects which have the mission to enhance the turist incoming This support comes through specific fundings
The Municipality of Forlì is in charge of the turist istitutional web site for all the municipalities of the Consortium which is a work in progress http://www.turismoforlivese.it/servizi/notizie/notizie_homepage.aspx Forlì has signed in 2016 Memorandum of Understanding, which lasts 5 years, for the promotion of the territory together with the Cassa dei Risparmi di Forlì Foundation, the Municipality of Cesena and some of the Municipalities of the Consortium, under the brand: “ Terra del Buon Vivere ” http://terradelbuonvivere.it/it/
309/R1/2018. Forlì is part of the ATRIUM Association “Architecture of Totalitarian Regimes in Europe’s Urban Memory” European cultural route, certified by the Council of Europe in April 2014 The route aims to develop cultural tourism around the architectural and urban heritage of totalitarian regimes of the twentieth century
309/R1/2018. These are some of the activities implemented by the Municipality in order to enhance turism They have brought to a steady growth of arrivals and overnight stays At the moment 120.000 arrivals and 220.000 overnight stays
309/R1/2018. What about BRAND-EU? The Municipality is working hard in order to make up a local marketing strategy, but: Are we moving in the right way? What are the other municipalities doing? How can we evaluate our efforts?
309/R1/2018. Thank you!

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