PRODUCTS DEEP DIVE 19-20 June 2019
WELCOME DUNCAN PAINTER PHIL THOMAS 2
2019 KEY PRIORITIES FOCUS ON FULLY INTEGRATE MARKETING ONE ASCENTIAL EXECUTION EDGE SEGMENT BACK TO OPERATING GROWTH MODEL Extend our Drive high cross sell Return Cannes Lions Finalise our operating market leadership growth and MediaLink back model rollout in across our digital to growth Marketing, Finance information brands Complete the and Product integration of the Development Establish Ascential teams, business strategic client systems and products programme into a single platform for our customers Products Deep Dive 19-20 June 2019 3
LEVERS FOR GROWTH NEW DIGITAL CUSTOMER OPERATING PRODUCTS SHELF SEGMENTATION Product LEVERAGE Design Beauty MANAGED Marketing SERVICES NEW NEW NEW CROSS-SELL PLATFORMS CATEGORIES GEOGRAPHIES Sales Products Deep Dive 19-20 June 2019 4
SERVING THE NEEDS OF CUSTOMERS IN PRODUCT DESIGN , MARKETING AND SALES Sales Product Design c.90% of our Revenue comes from the consumer value chain 21% 21% 38% 38% 9% 9% 10% Built 32% 32% Environment Marketing & Policy Proforma for WARC, BrandView and Flywheel Products Deep Dive 19-20 June 2019 5
CONSUMER PATH-TO-PURCHASE WHEEL FOR MANUFACTURERS Consumer Behaviour Data Products Deep Dive 19-20 June 2019 6
OUR VISION THE ASCENTIAL CONSUMER PRODUCT PLATFORM Existing Future development FLYWHEEL EDGE DIGITAL ANALYTICS IN-HOUSE Premium Service PLATFORM TRADING PLATFORM Retail Insight Online marketplace management FLYWHEEL Digital Shelf platform empowering customers to Full Service Price & Promo translate ecommerce KPI insights into Semantic analysis commercial actions, leveraging Market Share FLYWHEEL Flywheel and Edge infrastructure On-site marketing Media Service CROSS-CHANNEL OPTIMISATION PLATFORM Platform to allow planning, path-to-purchase measurement and optimisation of marketing and advertising campaigns. Focused on in-flight digital optimisation but incorporating a wider cross-channel view SINGLE COMMERCE VIEW AND FIRST PARTY DATA VIRTUAL SHARING Integrated commerce view integrating all commerce data sources PRODUCT DESIGN AND CONSUMER TRENDS Integrated platform covering 2 year product trends and consumer insight Analytics and predictive platforms Self managed Managed services Products Deep Dive 19-20 June 2019 7
CONSUMER PATH-TO-PURCHASE WHEEL FOR MANUFACTURERS Consumer Behaviour Data Products Deep Dive 19-20 June 2019 8
REVENUE GROWTH DRIVERS Products Deep Dive 19-20 June 2019 9
I N T R O D U C I N G K N O W A C T W I N Michael Lisowski, President, Edge Products Deep Dive 19-20 June 2019 10
AGENDA ^ 1. Positioning & Growth Opportunity 2. Integration Journey and Progress to Date Products Deep Dive 19-20 June 2019 11
Shoppers are no longer just touching the physical shelf… They’re also engaging with an algorithm on an infinite digital shelf Products Deep Dive 19-20 June 2019 12
S K U P E R F O R M A N C E Products Deep Dive 19-20 June 2019 13
O V E R A L P E R F O R M A N C E Products Deep Dive 19-20 June 2019 14
Our technology turns unstructured data points into actionable insights into Products Deep Dive 19-20 June 2019 15
OUR VISION ^ To give our clients the edge K N O W they need to win in an ecommerce-driven world A C T W I N Products Deep Dive 19-20 June 2019 16
Our best-in-class suite of products enables you to drive sales, grow market share and protect your brand presence Products Deep Dive 19-20 June 2019 17
SUSBCRIPTION & ADVISORY PROPOSITION OVERVIEW ^ S A L E S + S H A R E S T R A T E G Y E X E C U T I O N Generate strategic, channel Optimise your merchandising Measure the result in and organisations plans to drive sales your market share (Amazon today) Develop channel Optimise your products for availability, • • Measure the impact of strategies traffic and conversion • strategy & execution Identify whitespace Optimise promotions (brands and • • Drive sales & share transformation plans retailers) and price (retailer) • Products Deep Dive 19-20 June 2019 18
DEPTH + BREADTH ^ GLOBAL OFFICES COUNTRIES Global capability and coverage to meet your RETAILERS GLOBAL USERS needs around the world WEBPAGES HARVESTED Accurate // Comprehensive // Trusted Products Deep Dive 19-20 June 2019 19
TRUSTED BY 600 + BRANDS + R E T A I L E R S ^ Products Deep Dive 19-20 June 2019 20
CUSTOMER CASE STUDY ^ We are helping a global cosmetics company deliver several billion in ecommerce sales and growth >30% Know. Act. Win. Edge Services Market Coverage – 34 markets Customisation North & South America Customised dashboards Digital Shelf Europe API to digital cockpit Market Share Asia Global, regional and local views Price & Promo Additional Services Custom hierarchies & Global and local AM & Insights Retail Insight catalogues teams Technical support Advisory Executive sponsorship Hackathons and digital share Coverage groups Local Regional Global Products Deep Dive 19-20 June 2019 21
CUSTOMER CASE STUDY ^ We are helping a global health & wellness company grow their global ecommerce sales to >$400m by 2021 Know. Act. Win. Edge Services Market Coverage – 18 markets Customisation North & South America Customised dashboards Digital Shelf Europe API Market Share Asia Global, regional and local views Advisory Additional Services Custom hierarchies & Global and local AM & Insights Retail Insight catalogues teams Technical support Coverage Executive sponsorship Multiple advisory projects Local Regional Global Products Deep Dive 19-20 June 2019 22
OPTIMISING THE DIGITAL SHELF IS CRITICAL TO SALES ^ Availability Traffic Conversion Sales & Share A Confectionery Case Study 22% sales loss per week 31% uplift in sales for 6% sales increase per for every day that a SKU each week SKU is week per day of promo is Out of Stock content compliant offer 65% sales increase 5% sales increase per 10 moving from 20 th to 10 th additional reviews position 9% sales increase per +0.5 star rating Products Deep Dive 19-20 June 2019 23
BREAKDOWN OF EDGE OPPORTUNITY ^ Upsold & 5. New Logos (All Relevant Products / Geos) Customers Cross-Sold New Current 4. New Logos (Current Typical Typical Spend) Spend Additional 2. Cross-sell All Relevant 3. Cross-sell All Relevant Customers Products Products Products in All Geos Current Products Currently Current Revenues 1. Upsell to All Relevant Geos Purchased Current Geo Coverage Additional Geo Coverage Products Deep Dive 19-20 June 2019 24
REVENUE OPPORTUNITY AND MARKET SIZING ^ Commentary Estimated global syndicated data & analytics market = $6bn 1 $800m Ecommerce analytics current potential = $1.2bn 2 Addressable by Edge products & services today (excl. China / APAC) = $0.8bn 3 $465m $261m $74m 2018 Revenues Upsell & Cross-sell New Logos Total opportunity 1. Source: e-marketer, company financials, PwC analysis; Ascential analysis; 2. Assumes ecommerce analytics spend should be proportionate to ecommerce as percent of chain retail sales (i.e. 20% of market); 3. Bottom up number of addressable companies times assumed revenue per customer Products Deep Dive 19-20 June 2019 25
AGENDA ^ 1. Positioning & Growth Opportunity 2. Integration Journey and Progress to Date Products Deep Dive 19-20 June 2019 26
STRATEGIC JOURNEY ^ 1. ‘Assemble’ Leading 2. Create Advantaged 3. Extend the Businesses & Propositions Growth Platform Platform 1. Create a 2. Deliver Product 3. Create the 4. Build a High Go to Market Leadership & Tech & Ops Performance Machine Innovation Platform Organisation Products Deep Dive 19-20 June 2019 27
Thank you info@ascentialedge.com www.ascentialedge.com @edgeascential K N O W A C T W I N Products Deep Dive 19-20 June 2019 28
Products Deep Dive 19-20 June 2019 29
DEDICATION We’ve spent years solely focused on deconstructing the Amazon machine. EXPERIENCE We’ve helped hundreds of hundreds of brands brands. TECHNOLOGY We’ve invested heavily in tec technolog hnology and analytic and analytics s that allows our team to manage massive amounts of data at scale. Consumer Behaviour Data Products Deep Dive 19-20 June 2019 30
CRaP; Cannot Realise a Profit, PDP; Product Detail Page Products Deep Dive 19-20 June 2019 31
Products Deep Dive 19-20 June 2019 32
Business Insider June 4, 2019 BY THE NUMBERS $10.1 Billion 2018 36% YOY Estimated 14% 2023 Digital ad totals Potential to tap $70 billion TV ad market with OTT streaming video on FIRE and other assets OTT-Over the Top (delivered over internet) Products Deep Dive 19-20 June 2019 33
Products Deep Dive 19-20 June 2019 34
LEVERS FOR GROWTH NEW NEW MARKETPLACES CATEGORIES NEW CROSS-SELL GEOGRAPHIES Products Deep Dive 19-20 June 2019 35
NEW MARKETPLACES From Digiday Products Deep Dive 19-20 June 2019 36
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