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Privacy Architecture for Data-Driven Innovation Nishant Bhajaria What is privacy? Unlike Security, privacy can be hard to define. Confidential Intro - Nishant Bhajaria Staff Privacy Architect History: Nike Netflix


  1. Privacy Architecture for Data-Driven Innovation Nishant Bhajaria

  2. What is privacy? Unlike Security, privacy can be hard to define.

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  4. Confidential Intro - Nishant Bhajaria Staff Privacy Architect History: Nike ● Netflix ● Google Cloud ● Uber ● Mandate: Cross-functional technical privacy strategy

  5. Privacy The Rules are changing

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  9. So what does this mean? ● Privacy is “all hands on deck” not just legal ● Security ≠ Privacy ○ Security is necessary but not sufficient for privacy ● Think beyond breaches ○ Data collection and Internal misuse ○ Data sharing and External misuse

  10. Confidential Data Classification ● Answers questions ○ “What is this data?” ○ “How sensitive is this data?” ● Tiered ranking of user and business data

  11. Data Classification Examples Data Example Example Data Classification Category Sets Tier 1: Highly Restricted Government Identifiers and location Social Security Card Driver’s License data (excludes personal data) License Plate Number Tier 2: Restricted Vehicle Data Proof of Insurance Make and Model Tier 3: Confidential Non-Identifying Vehicle Data Color Press Releases Tier 4: Public Public Information Product Brochures

  12. Data Handling Collection Requirements “How can I protect Access this data?” Retention, Deletion, Sharing (internal/external)

  13. Why is Data Inventory vital? Cannot apply data protection post collection without inventory Data Inventory External Collection Data Use Deletion and Tagging Sharing ● User Apps ● User Apps ● Retention Policy ● Web Site ● Export/DSAR ● Third-Parties ● Third Party Sharing

  14. Data Sources Scanners/Classifiers UMS (In Metadata Manual -house global Data discovery (UI, Scanning and Decider metadata Inventory Crawlers, APIs,) detection store) DB (also supports AI models) UMS (In -house global metadata store) Other data sources ML-powered (Hive, classifiers Vertica, (automated MySQL, etc) data Deletion, detection) Retention and other privacy services

  15. Data Sources Scanners/Classifiers Metadata Manual discovery (UI, Scanning and Crawlers, APIs, Data Decider detection Inventory etc) (also supports DB AI models) Other data sources ML-powered (Hive, classifiers Vertica, (automated MySQL, etc) data detection) Deletion, Retention and other privacy services

  16. Metadata Sources UMS

  17. Metadata Registry/Definition

  18. Metadata Collection Pull model Push model ○ Crawler (periodic) ○ Automated e.g. sample data, stats e.g. data retention policies ○ Event-based (Event Listeners) ○ Crowdsource e.g. data quality e.g. table descriptions

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