������ �������� ���ก�� ( ����� ) Prinsiri Public Company Limited Opportunity Day 20 September 2006 1
Contents Company Profile Operation Overview Financial Highlights Company Highlights 2
Company Profile 3
Company Profile Main Business : Property Development Establishment : February 23, 2000 Listed : November 7, 2005 Paid-up Capital : 670 Million Baht No. of Shares : 670 Million Shares Par Value : 1 Baht : 123 Sun Towers A 12 th Fl., Vibhavadi-Rangsit, Head Office Chompol, Chatuchak, Bangkok 10900 No. of Employees : 225 Employees 4
Group Structure Prinsiri Plc. Paid-up Capital 670 Million Baht 99.99% 51.00% Grow Yotha Group Co.,Ltd. Prinventure Co.,Ltd. Paid-up Capital 10 Million Baht Paid-up Capital 76.25 Million Baht 5
Board of Directors & Management Team Board of Directors 1. Mr.Mongkol Pao-in Chaiman 2. Mr.Surabhon Kwunchaithunya Chairman of Audit Committee Audit Committee 3. Ltn.Sivaraks Phinicharomna Executive Committee 4. Mr.Amnat Ngamsuriyarote Audit Committee 5. Ms.Siriluck Kovitchindachai Director 6. Mr.Kwanchai Mongkolkittaveepol Director 1. Ms.Siriluck Kovitchindachai President Director 7. Mr.Chaiwat Kovitchindachai 2. Mr.Kwanchai Mongkolkittaveepol Executive Committee 8. Mrs.Moogda Arriyavat Director 3. Mr.Chaiwat Kovitchindachai Executive Committee 9. Mr.Sakol Pao-in Director 4. Mr.Sakol Pao-in Executive Committee 10. Mr.Numchai Vanapanubet Director 5. Mr.Namchai Vanapanubet Executive Committee Management Team 1. Ms.Siriluck Kovitchindachai Managing Director 2. Mr.Chaiwat Kovitchindachai Deputy Managing Director (Construction) 3. Mr.Kwanchai Mongkolkittaveepol Assistant Managing Director (Marketing) 4. Mr.Namchai Vanapanubet Assistant Managing Director (Finance) 5. Mr.Sakol Pao-in Assistant Managing Director (Administration) 6. Ms.Nipha Aphirattanarungruang Assistant Managing Director (Organizational Development) 6
Shareholder Structure As of 15 November 2006 (670 Million Shares) Public 23.99% Kovitchindachai Group 76.01% 7
Products “Experience a Truly Charming Home Amidst Lush Nature” “ ������������� ... ����������ก���������� ” Single Detached Home Single Detached Home Town House (Premium Market) (Middle Market) (Prinyaluck) (Siritawara) (Prinyada) Other (The Pulse) 8
Products Single Detached Home (Premium Market) Price Range >7.00 MB. Siritawara 9
Products Single Detached Home (Middle Market) Price Range 4.00 – 7.00 MB. Prinyada 10
Products Town House Price Range 2.00 – 4.00 MB. Prinyaluck 11
Products Condominium Price Range 1.29 – 3.60 MB. The Pulse 12
Achievements Awards of Merit from Pacific Coast Builders Conference (PCBC), San Francisco, USA, Year 2001 & 2004 Year 2004 Year 2001 Year 2001 Best Single Family Best Single Family Best Single Family Detached Home Detached Home Detached Home (3,300-3,600 sf) (under 1,800 sf) (2,601–3,000 sf) 13
Marketing Strategy Profit Through Product Differentiation Image Differentiation Customer Brand Awareness Satisfaction 14
Operation Overview 15
Sold Out / Completed Projects Project Characteristics Opening Sold-out Sold & Transferred date date Unit Value (MB.) % Prinsiri Soi Samakomphad 2-Storey SDH Sep-00 Dec-02 90 496.96 18.38 Prinsiri Privacy 2-Storey SDH Mar-02 Jun-03 25 213.54 7.90 Prinyaluck Chamchan 3-Storey TH Jun-02 Feb-04 137 318.43 11.78 Prinyaluck Nawamin 3-Storey TH Feb-04 May-05 168 503.50 18.62 Prinyada Chalongrat 2-Storey SDH May-04 Dec-05 190 1,171.27 43.32 Total 610 2,703.70 100.00 16
Current Projects Prinsiri As at 15 November 2006 Project Opening Total Sold (As at Nov 15,06) Transferred (As at Nov 15,06) date Unit Value (MB.) Unit Value (MB.) % Unit Value (MB.) % Prinsiri Nawamin Sep-02 88 726.32 86 697.32 96.01 86 697.32 96.01 Prinsiri Nuanchan Mar-03 49 413.09 48 398.09 96.37 48 398.09 96.37 Prinyada Chamchan Sep-03 27 174.67 24 148.64 85.10 24 148.64 85.10 Siritawara Oriental Dec-03 67 1,143.94 36 630.28 55.10 31 528.04 46.16 Prinyada Theparak Phase I Mar-04 83 382.86 58 261.46 68.29 57 256.29 66.94 Prinyada Sathorn Ring Road Apr-05 173 1,039.90 169 1,011.68 97.29 152 895.37 86.10 Prinyada Theparak Phase II Jun-05 106 301.71 105 298.44 98.92 105 298.44 98.92 Prinyada Rama II Feb-06 69 512.72 39 279.33 54.48 31 230.02 44.86 Prinyada Kaset Nawamin Phase I Jun-06 87 471.44 70 375.81 79.72 23 115.42 24.48 Prinyada Kanchanapisek Phase I Sep-06 42 289.91 2 12.43 4.29 - - - Total Single Detached House 791 5,456.56 637 4,113.48 75.39 557 3,567.63 65.38 Prinyaluck Rama II Jun-05 164 533.30 161 522.92 98.05 139 454.92 85.30 Prinyaluck Exclusive Sep-05 48 215.03 48 215.03 100.00 47 210.44 97.87 Prinyaluck Intraluck Mar-06 42 192.74 42 192.74 100.00 35 162.27 84.19 Prinyaluck Sathorn Ring Road Jul-06 135 422.80 97 273.52 64.69 41 112.82 26.68 Prinyaluck Petchkasem 69 Phase I Sep-06 149 388.26 39 89.49 23.05 - - - Total Townhouse 538 1,752.13 387 1,293.70 73.84 262 940.45 53.67 The Pulse Condo Mar-06 202 325.26 200 319.39 98.20 194 308.24 94.77 Total Condo 202 325.26 200 319.39 98.20 194 308.24 94.77 Grand Total 1,531 7,533.95 1,224 5,726.57 1,013 4,816.32 76.01 63.93 17
Current Projects Prinventure As at 15 November 2006 Total Sold (As at Nov 15,06) Transferred (As at Nov 15,06) Project Opening date Unit Value (MB.) Unit Value (MB.) % Unit Value (MB.) % The Euro Prime Oct-06 62 365.80 42 242.88 66.40 - - - Total Single Detached House 62 365.80 42 242.88 66.40 - - - The Euro Nova Oct-06 184 625.60 3 9.37 1.50 - - - Total Townhouse 184 625.60 3 9.37 1.50 - - - Grand Total 246 991.40 45 252.25 67.89 - - - 18
Work Progress As at 15 November 2006 Project Infrastructure House Prinsiri Nawamin 100% 100% Prinsiri Nuanchan 100% 100% Prinyada Chamchan 100% 100% Siritawara Oriental 100% 84% Prinyada Theparak Phase I 100% 98% Prinyada Sathorn Ring Road 98% 100% Prinyada Theparak Phase II 100% 100% Prinyada Rama II 100% 99% Prinyada Kaset Nawamin Phase I 80% 60% Prinyada Kanchanapisek Phase I 69% 34% Prinyaluck Rama II 98% 98% Prinyaluck Exclusive 100% 100% Prinyaluck Intraluck 100% 100% Prinyaluck Sathorn Ring Road 100% 95% Prinyaluck Petchkasem 69 Phase I 66% 64% The Pulse Condo 100% 100% The Euro Prime 61% 66% The Euro Nova 61% 62% The Northern Prime 45% 12% The Northern Nova 19% 11% 19
Projects Location 20
Projects Location 21
Projects Location 22
New Projects Total Project Characteristics Unit Value (MB.) Prinsiri Projects Prinyada Kaset Nawamin Phase II 2 stories SDH 77 420 Prinyada Kanchanapisek Pahse II 2 stories SDH 45 311 Prinyada Samakkee 2 stories SDH 119 474 Prinyaluck Petchkasem 69 Phase II 3 stories TH 116 303 Prinyaluck Samakkee 2 stories TH 196 480 Prinyaluck Eakachai Bangbon 3 stories TH 209 674 Rachaparob Condominium Condominium 547 1,550 Paholyathin Condominium Condominium 308 693 Naratiwat Condominium Condominium 187 800 Total Prinsiri Projects 1,804 5,705 Prinventure Projects European Town (Suwannaphoom) Home Office European Town Home Office 22 110 The Northern Town (Rangsit) The Northern Prime 2 stories SDH 242 800 The Northern Nova 3 stories TH 312 550 Total Prinventure Projects 576 1,460 Total 2,380 7,165 23
New Projects Launched in March 2007 Total • Rachaparob Condominium • Paholyothin Condominium • Naratiwat Condominium 1,566 Unit • Prinyada Samakkee 4,671 MB. • Prinyaluck Samkkee • Prinyaluck Eakachai Bangbon 24
Condominium Projects Rachaparob Condominium 25
Condominium Projects Rachaparob Condominium • Rachaparob Road • Site area 3-0-24 rai • 2 Buildings Total 547 units Condo A 33 Floors 344 units Condo B 24 Floors 203 units • Type of unit 1-BR area 35-78 M 2 2-BR area 61-83 M 2 3-BR area 120-174 M 2 Construction area 48,810 M 2 Salable area 27,883 M 2 • • Price Range 1.75-10.78 MB. 26
Condominium Projects Paholyothin Condominium 27
Condominium Projects Paholyothin Condominium • Soi. Paholyothin 37 • Site area 3-3-0 rai • 2 Buildings Total 308 units Condo A 8 Floors 154 units Condo B 8 Floors 154 units • Type of unit Studio area 33 M 2 1-BR area 49-56.7 M 2 2-BR area 70.65 M 2 Construction area 19,256 M 2 Salable area 13,465.90 M 2 • • Price Range 1.60-3.74 MB. 28
Condominium Projects Naratiwat Condominium 29
Condominium Projects Naratiwat Condominium • Naratiwat Road • Site area 1-0-87 rai • 1 Building 31 Floors Total 187 units • Type of unit 1-BR area 42.98-59.40 M 2 2-BR area 63.65-76.62 M 2 3-BR area 85.26-88.89 M2 Construction area 21,232 M 2 Salable area 11,170 M 2 • • Price Range 2.66-7.12 MB. 30
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