Primary Goals To Diversify the Economy of Southern West Virginia - PDF document

• Economic Development project in Southern West Virginia utilizing tourism to promote entrepreneurship and job creation • A Unique Public Private Project Managing Over 500,000 Acres of Private Land for public use and recreation • A 600 plus Mile Trail System open to ATVs, Side by Sides, ORVs and Dirt Bikes • Averaging development of over 50 new miles of new trails every two years • Currently managing seven trail systems in the five southern counties of Logan, Mingo, McDowell, Mercer and Wyoming

Primary Goals • To Diversify the Economy of Southern West Virginia • To provide a positive economic impact within our nine county project area • To create a culture of Entrepreneurship based around new trail related businesses • To provide a SAFE recreational experience for each user of the Hatfield-McCoy Trails • To open over 1,000 miles of world-class interconnected trails throughout southern West Virginia, creating the Disney World of ATV riding in the United States.

Land Owner Partnerships • 92 License agreements with Natural Resource Companies and Private Land Owners • Over 500,000 acres under agreement • 100% of land is privately owned • The Public Corporation Former United States assumes the liability Senator Jay Rockefeller calls the Hatfield-McCoy Trails • The Private Owners the “One of the Hottest retain the ability to projects in Southern develop the Natural West Virginia.” Resources

Safety Hatfield-McCoy Trails Strictly Enforces All Manufacturer’s Safety Guidelines, Such As: • D.O.T./Snell Approved Helmet is Required • “Doubling” is Prohibited Unless Approved by the Manufacturer • Protective Eyewear is Required • Riders Must Wear Over the Ankle Footwear • Recommends Group Riding and Communication Devices Such as Cell Phone or Two-Way Radios

Hatfield-McCoy and the West Virginia Division of Natural Resources WVDNR set the Standard in Safety & Law Enforcement on the Trails Natural Resource Police Officers, whom are graduates of the West Virginia State Police Academy, patrol each trail system and enforce all safety and game laws.

Extreme Trails… Extreme Growth • User Permit Types • WV Resident- $26.50 w/tax • Non-Resident- $50.00 w/tax West Virginia Resident permits are less due to the investment by the State • Permit Sales Snapshot 2015 Permits Resident Permits Sold 5,812 Non Resident Permits Sold 31,119 Total Permits Sold 2015 36,931

Permit Revenues Fiscal Year 01 - $151,924 Fiscal Year 03 - $390,908 Fiscal Year 05 - $749,038 Fiscal Year 07 - $924,235 Fiscal Year 09 - $1,070,595 Fiscal Year 11 - $1,095,003 Fiscal Year 13 - $1,371,274 Fiscal Year 15 - $1,454,632 The Hatfield-McCoy Trails are the catalyst for new private sector economic development. The Authority is continuing its diverse marketing campaign as well as seeking sources of new revenue to gain self- sufficiency.

Trail User Statistics • Number of people in your group? • Two 18.46% • Three 11.13% • Four 16.06% • Five 9.86% • Six or More 44.49% • Where did you stay? • Cabin/Lodges 47.31% • Hotel/Motel 25.29% • Campground 16.41% • Other 10.99% *Information collected from the Hatfield-McCoy Survey Card

Change in Type of Vehicle On Trails 2001 2011 * Information collected from the Hatfield-McCoy Survey Card

Days Spent at Hatfield-McCoy Trail • One Day 7.73% • Two Days 16.43% • Three Days 35.22% • Four Days or more 40.62% * Information collected from the Hatfield-McCoy Survey Card ** Source “Soaring to New Heights, WV Division of Tourism Three- Year Plan.”

Amount Visitors Spend Per Trip $0-$150 15.74% $151-$250 24.07% $251-$500 35.05% $500 or more 25.14% * Information collected from the Hatfield-McCoy Survey Card

Participants Rate the Experience Best Ever Ridden 64.86% Worth the Trip 28.82% Average 1.64% Fair 0.63% Poor 0.13% N/A 3.92% * Information collected from the Hatfield-McCoy Survey Card

Riders Likelihood to Return Definitely Return 76.8% Very Likely 18.8% Somewhat Likely 2.8% Not Likely At All 0.8% Will Not Return 0.8% * Information collected from the Hatfield-McCoy Survey Card

Miles Traveled To Trails Heaven -One Way- * Information collected from the Hatfield-McCoy Survey Card

Sponsorships Through The Years • Kawasaki • Suzuki • Polaris • Tucker Rocky • Toyota • Gander Mountain • Can-Am • DiamondBack Truck Covers • Warn Winch • Rider Insurance • Goodyear Tires

National Media Coverage • • All Terrain Vehicle Dealer News Magazine Magazine • Cycle News Magazine • American Motorcyclist • Dirt Bike Magazine Magazine • Dirt Rider Magazine • ATV Connection.com • Dirt Wheels Magazine • ATVA Magazine • Fisher’s ATV World -TV • ATV Industry Magazine • Honda Red Rider • ATV Illustrated Magazine Magazine • ATV Magazine • Off-Road.com • ATV Magazine TV • Outside Magazine • ATV Rider Magazine • National Public Radio • ATV Rider Magazine.com • NOHVCC News • ATV TV • Wall Street Journal • ATV Sport Magazine • REV Magazine • ATV Sport TV • Two Wheel Tuesday-TV

Economic Statistics 2014 Marshall University Center for Business and Economic Research Impact Study Conclusions

Economic Diversification OHV Rentals & Guided Tours Campgrounds Cabins Hotels Rental Homes Restaurants Convenience Stores Several new Lodging Businesses have opened in support of the Trails adding hundreds of new beds to the project area and diversifying the Economy Municipality Connectors have given 10 Towns direct trail access

History of the Trails Public Sector Private Sector Development Participation • • 1991 First presentation 1991 Land companies done in Williamson by Leff introduced to project. Moore to land owners. • 1996 First land company • 1993 Group of five employees appointed to developers formed to work trail board. on project. • 1998 Buck Harless meets • 1994 Hatfield McCoy with Pocahontas Land CEO Coalition formed with 7 to promote project and county development convinces them to sign on. agencies. • 1999 Pocahontas becomes • US Army Corp of first company to sign a Engineers uses $400,000 license agreement. to study trails feasibility. • 2000 Five companies sign • 1996 Authority created by license agreements West Virginia Legislature. allowing first trails to open. • • 2000 West Virginia 2001 First trails open on Legislature funds trails with land companies property. 1.5 million to open. • 2016 Over 90 Land, Coal, • 2001 Authority opens first Timber and Gas trails in Mingo and Logan. Companies have signed.

Public Private Project designed to create a Tourist Economy and Promote Entrepreneurship in Southern West Virginia

“West Virginia is home to a number of authentic experiences that showcase the true Mountaineer spirit our state is known for. Whether riding our amazing Hatfield and McCoy trails or fly fishing in one of our natural trout streams, the Mountain State is the perfect backdrop for real outdoor adventure. Our state’s one -of-a- kind experiences offer something for everyone in the Mountain State to explore, experience, and remember now and for years to come.” Earl Ray Tomblin Governor State of West Virginia

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