PRESTIGE BRAND TRAINING CONTENTS 01 The background 02 The brand 03 - PowerPoint PPT Presentation

PRESTIGE BRAND TRAINING

CONTENTS 01 The background 02 The brand 03 The design 04 The target group 05 The design 06 The fragrance 07 The range 08 The communication MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

THE BACKGROUND • 1993 | BALDESSARINI brand introduction Fashion brand under the brand umbrella of Hugo Boss • BALDESSARINI Image High End Fashion for men with the highest demands • 2006 | BALDESSARINI independent Werner BALDESSARINI ends cooperation with Hugo Boss and manages the brand on its own • Licence rights BALDESSARINI Fashion Awarded to internationally renowned Ahlers AG • International story of success Dynamic further development of the brand since detachment from the umbrella brand Hugo Boss MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

THE BACKGROUND BALDESSARINI FASHION 2011 COLORADO COWBOYS MAIN COLLECTION Inspiration Military, dandy, cowboy & worker-style BALDESSARINI & BALDESSARINI JEANS »The new is the old« »Anti-heroes. Rebellion. Passion for adventure.« MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

THE BACKGROUND BALDESSARINI FASHION 2011 MAIN COLLECTION BALDESSARINI & BALDESSARINI JEANS LIGHT & SHADOW Inspiration Military, dandy, cowboy & worker-style Black-white photography of August Sander »Guys with profile and style« »A new masculinity« MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

THE BACKGROUND • 2002 | Start of international story of success P&G launches first men's fragrance of the BALDESSARINI brand • World-famous claim Clear brand positioning in 6 words: SEPARATES THE MEN FROM THE BOYS. • Charles Schumann unmistakable face of the brand • 2011 | 5 successful fragrance lines BALDESSARINI is the pillar in the world's perfumeries • Distribution in many countries Key player in Russia , Germany, Austria, Switzerland, U.S., Travel Retail Europe/ Middle East/ Africa MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

THE BACKGROUND | CURRENT FRAGRANCE PORTFOLIO 2002 2005 2007 2009 2011 MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

BALDESSARINI CLASSIC BALDESSARINI Classic is a luxurious men's fragrance for true men. The different spices and woods create a very masculine and distinctive fragrance experience. Noblesse and coolness – the intense and unmistakable note of the fragrance is based on an extraordinary blend of the finest ingredients. Special and extravagant: A headspace tone of patchouli blossom is here used as the central element of a men's fragrance for the first time. MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI CLASSIC | THE FRAGRANCE HEAD NOTE Mandarin, bitter orange, green mint HEART NOTE Clove, cumin seed, Living patchouli flowers BASE NOTE Sandal wood, patchouli, balsam fir, benzoin, tobacco plant, musk MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI CLASSIC | THE FRAGRANCE The BALDESSARINI Classic fragrance is a very distinctive and woody men's fragrance with an extravagant and luxurious effect, thanks to is special fragrance notes. • Fragrance character: fresh, spicy, woody • Special and extravagant: the patchouli flower. • Rich, earthy, and fine. BALDESSARINI Classic is a luxurious men's fragrance for true men. MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI CLASSIC | THE RANGE MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI CLASSIC | THE RANGE REFERENCES RSP IN £ Eau de Cologne Concentrée Natural Spray 50 ml 44.00 Eau de Cologne Concentrée Natural Spray 75 ml 53.00 Eau de Cologne Natural Spray 75 ml 45.00 Eau de Cologne 50 ml Recharge 30.00 After Shave Lotion 75 ml 32.00 Shower Gel 200 ml 17.60 17.60 Deo Stick 75 ml MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI CLASSIC | THE COMMUNICATION MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI DEL MAR BALDESSARINI Del Mar offers the freedom and luxury of an olfactory journey to escape the masses and the strain of everyday life. The fine, crystal-clear blue fragrance is inspired by a journey of discovery across azure seas. The cool freshness on the deck of your yacht as you reminisce about exotic places. The meditative power rising from the depths of the blue horizon and the sea is reflected in BALDESSARINI Del Mar. MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

BALDESSARINI DEL MAR | THE FRAGRANCE HEAD NOTE Earl Grey perfume substances, mandarin, black pepper HEART NOTE Atlas cedar wood, cinnamon, cardamom oil BASE NOTE Vetiver, frankincense oil, patchouli, amber-like notes MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

BALDESSARINI DEL MAR | THE RANGE MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

BALDESSARINI DEL MAR | THE RANGE REFERENCES RSP IN £ Eau de Toilette Natural Spray 90 ml 48.00 MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

BALDESSARINI DEL MAR | THE COMMUNICATION MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR