Presented to City of Spruce Grove October 20, 2014 1 2013 FACTS - PowerPoint PPT Presentation

Presented to City of Spruce Grove October 20, 2014 1

2013 FACTS & FIGURES Economic Impact Digital Media Total Estimated $24 million economic impact 1.4 million website views from Spectators April to September 2013 172 person years of 23+ million Facebook Edmonton Prologue employment (full time Impressions equivalent jobs) generated province wide. 60+ million Twitter impressions Strathcona to Camrose 65 countries talking about the 3509 Hotel Room Nights – race Race Operations Only Devon to Red Deer Television Strathmore to Drumheller 41 million international television viewers 180 million households Black Diamond reached per day in 162 countries Okotoks to Calgary 2

2014 ECONOMIC IMPACT REPUCOM is in the final stages of preparing the economic impact study for the 2014 Tour of Alberta. 3

2014 HOST COMMUNITIES On Site Spectators 189,900 Total Attendance Subway Calgary Prologue 15,000 ATB Financial Stage 1 Lethbridge 24,000 Edmonton International Airport Stage 2 Innisfail to Red Deer 38,000 Simson Maxwell Stage 3 Wetaskiwin to Edmonton Garrison 17,900 Go Auto Stage 4 Edmonton Northlands to Strathcona County 43,000 Pomeroy Inn & Suites Stage 5 Edmonton 52,000 4

2014 HOST COMMUNITIES Race Operations 730 kilometres of road closures 130 vehicles in the caravan 300 local and provincial police 20 motor marshals 9 host venues 3,000 volunteers 120 world-class athletes from 19 countries 20 hotels 5

FESTIVAL 6

2014 BROADCAST International viewership is still being finalized 161 countries with IMG Media 180,175,340 household reach 7

2014 MEDIA & COMMUNICATIONS Over 1.5 million Over 60 million Over 15,000 news website views Twitter impressions articles from media Over 23 million outlets in 172 Over 16 million Facebook online media countries impressions impressions 8

2014 MARKETING COLLATERAL 9

2014 PARTNERS 10

KEY STAKEHOLDERS Alberta Communities & Municipalities Corporate Partners 11

2014 TEAMS 12

2014 RESULTS 13

2014 RESULTS 14

RYAN ANDERSON Canadian cyclist, Ryan Anderson, was born and raised in Spruce Grove. He currently races for the professional cycling team, OPTUM presented by Kelly Benefit Strategies. Ryan grew up cycling in Spruce Grove with his Dad. At the 2014 Tour of Alberta he finished second in the final stage, fifth overall and is the two-time Best Canadian jersey winner! 15

2015 PROPOSED HOST COMMUNITIES Date Stage Start Finish Status Wednesday, Prologue or Grande Prairie Grande Prairie Confirmed September 2 Team Time Trial Thursday, Stage 1 County of County of Confirmed September 3 Grande Prairie Grande Prairie Friday, Stage 2 Grande Cache Jasper September 4 Saturday, Stage 3 Edson Spruce Grove September 5 Sunday, Stage 4 Strathcona Strathcona Confirmed September 6 County County - Finish Monday, Stage 5 Edmonton Edmonton Confirmed September 7 16

Duane Vienneau , Executive Director duanev@albertapeloton.ca 587-523-0285 17