PRESENTATIONS AND WORKSHOPS SUMMARIES AND PRESENTERS PRESENTATIONS - PDF document

PRESENTATIONS AND WORKSHOPS SUMMARIES AND PRESENTERS PRESENTATIONS BRANDING INITIATIVE STRATEGIC PLANNING COMMITTEE PRESENTATION ADVOCACY COMMITTEE PRESENTATION MOBILIZING A MULTIFACETED MOVEMENT: LESSONS FROM CANADIAN PARENTS FOR FRENCH’S HISTORY OF ACTIVISM WORKSHOPS A: ADVOCACY IN CANADA – NOT JUST FOR LAWYERS RECOMMENDED FOR: ALL DELEGATES B: HARNESSING THE POWER OF THE INTERNET – ADVOCACY, COMMUNITY ENGAGEMENT & NEW MEDIA RECOMMENDED FOR: CHAPTER AND BRANCH DELEGATES C: SAFE ENVIRONMENT PROTOCOLS & PROCEDURES RECOMMENDED FOR: CHAPTER AND BRANCH DELEGATES D: CPF CAFÉ: A PLACE TO SHARE IDEAS RECOMMENDED FOR: NEW CHAPTER AND NEW BRANCH BOARD DELEGATES E: FCFA FOSTERING RELATIONSHIPS RECOMMENDED FOR: BRANCH BOARD, BRANCH STAFF, AND NATIONAL BOARD F: IMPORTANCE OF YOUTH REPRESENTATION ON CPF BOARDS RECOMMENDED FOR: ALL BOARD DELEGATES G: TV5 PRESENTS FRANCOLAB RECOMMENDED FOR: CHAPTER AND BRANCH DELEGATES H: CPF & SEVEC FRENCH TRIPS ACROSS CANADA RECOMMENDED FOR: CHAPTER AND BRANCH DELEGATES

Back to contents PRESENTATIONS BRANDING INITIATIVE Presented by James Hanington & Alexandra Marinelli, STIFF Brands are not static. In order for the new Canadian Parents for French brand to work for the organization, it must be alive. It has to be used everyday. We will teach you how key messages are used, why it is important to use the same language at every level of the organization across the country and why it is the job of every member to embody the brand. About James and Alexandra James & Alex are from Stiff, the communications agency. They work with clients in Canada and around the globe, helping them create and manage brands, develop positioning strategies and go to market through digital and social communication. STRATEGIC PLANNING COMMITTEE PRESENTATION Presented by Doug Hart, PhD, Sharon Lapkin, PhD, and Valerie Pike The Strategic Planning Committee has been meeting over the past year, conducting an evaluation of the current CPF Strategic Plan. An online survey of national, Branch and Chapter executives and staff on current usage and possible revisions to the Strategic Plan has been a key component of our consultations. The survey produced several indications that Chapter, and to a lesser extent, Branch executives, had not found the current Strategic Plan very relevant to their activities. Our session will present the survey findings; however, we will spend the bulk of the session presenting participants with similar questions on access to and use of the current Plan and changes (if any) desired in the next Plan. The results will be presented to participants in real time to allow discussion within the session. We will conclude by exploring the relationship between branding and the Strategic Plan. Prior to this presentation we encourage you to please read the CPF’s current Strategic Plan which can be found at the following link: http://cpf.ca/en/files/CPF- Pan-CanadianStrategicPlan-2009-2013.pdf. About Doug Hart, PhD Doug Hart holds a PhD in Sociology (York, 1981) and was a research officer/institutional researcher at the Ontario Institute for Studies in Education (OISE) from 1977 until his retirement in 2013. He has been associated with the OISE Survey of Educational Issues, a biennial public opinion poll, since its inception in 1978, first as research then co-Principal Investigator. He has extensive experience in all aspects of survey research. He has conducted surveys in the contexts of academic research projects in language education, program evaluation in French as a Second Language (FSL), and institutional research for his own faculty. He was a member of the Modern Language Centre (MLC), OISE (now the Centre of Educational Research in Languages and Literacies) from 1982 to 1996 and has done

Back to contents occasional work in language education in subsequent years. His work in the MLC involved extensive program evaluations of FSL programs at both the provincial and school board levels, and well as policy studies on issues of delivery options for FSL, and accessibility issues. In recent years he has conducted statistical analyses of FSL enrolments for Canadian Parents for French. About Sharon Lapkin, PhD Sharon Lapkin, PhD, is Professor Emerita at the Ontario Institute for Studies in Education in Toronto. She and her daughter Deborah are lifelong members of CPF. Sharon joined in 1977 on its formation; Deborah was an Immersion student and plans to send her newborn daughter to Immersion also. Sharon was on the ground floor of research on Immersion education. The first research project she worked on at OISE was a meta-evaluation of several studies in the Ottawa region focusing on different forms of FSL (Core/Extended/Immersion) and their outcomes. Since then, she has led or co- directed many research projects focusing on different FSL programs and on second- language learning and teaching. Sharon holds a PhD from the University of Toronto. She has more than 100 publications relating to FSL education to her credit, and has supervised the doctoral work of stellar academics such as Stephanie Arnott, Callie Mady, and Miles Turnbull. She is an outgoing Director of the Canadian Association of Second Language Teachers; before joining that Board, she had been awarded the Prix Robert Roy for outstanding contributions to second-language teaching in Canada. In her active retirement, Sharon continues to teach a graduate course entitled Research Themes in Canadian French-Second-Language Education . She serves on several PhD thesis committees, and still does some academic writing. These activities and her membership on the Ontario Ministry Advisory Group on FSL help to ensure that she remains up to date on new developments in FSL. Sharon has contributed to past CPF State of French-Second-Language Education in Canada reports, and remains strongly committed to CPF. About Valerie Pike Valerie is a French second-language (FSL) educator whose career has been inspired by students in French immersion, core French and International Studies programs. She recently completed an enriching FSL teaching career with the Centre for Distance Learning and Innovation (CDLI), a division of the Department of Education in Newfoundland and Labrador. In this context, she worked exclusively through virtual platforms as well as a variety of live web applications of information and communication technologies to deliver FSL courses to students in rural and remote communities. In traditional teaching settings, she has collaborated with numerous stakeholders to implement experiential learning programs in Cuba and Russia for Newfoundland and Labrador high school students. She is currently active in FSL initiatives led by the NL Department of Education. Her involvement with Canadian Parents for French began almost 20 years ago as a FSL teacher working with high school students who shared her strong belief in the value of the Concours d’art oratoire experience. Her involvement with CPF continues on a local level as a volunteer with the Concours .