Presentation Slides These slides were created by a multidisciplinary - PDF document

Presentation Slides These slides were created by a multidisciplinary group of students as part of a capstone presentation for “New Music Business Models,” a Winter 2019 Problem Solving Initiative course at the University of Michigan Law School.

Our Mission Listen Local Detroit empowers, educates, and engages artists through individual and community development working towards equity within the music industry.

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Challenges Leverage inequality between musicians and venues ● Need for education about music business ● Lack of transparency within music industry ● Music genre siloing within Detroit ●

A Detroit Project Understanding our role ● Fostering ownership ● through community engagement

Proposal

Increasing Detroit Artist Revenues … and supporting a vibrant and proud Detroit music scene 1. Support live music in Detroit 2. Collate educational resources 3. Promote fair standards in contracting 4. Pilot artist-curated playlists in local establishments

Engaging via Community Roundtables Involve music community ● Host community discussion ● Measure outcomes ● Create sustainability ●

Supporting Live Music in Detroit Pair unconventional artists and venues ● Host “Listen Local Detroit Thursday” ●

Collating Educational Resources Maintain online database of ● educational resources for musicians Increase awareness and accessibility ● of database

Generating Fair Standards in Contracting Develop a collection of fair contracting terms ● to reference for venue-artist transactions Create an added benefit for venues that artists ● can leverage to encourage compliance

Marketing and Promotion Develop website to host playlists, education resources, ● and performance calendar Sponsor “Listen Local Detroit Power Hour” with local ● radio stations Distribute “Listen Local Detroit” logo sticker for ● venues and labels

Pilot

Artist-Curated Playlists … hosted on Listen Local Detroit’s Spotify playlists Coordinate themed playlists for local businesses ● 6 artists ○ $200 honorarium per artist ○ 2 playlists from each artist ○ 3 hours per playlist ○ Artist royalty registration ●

Partner Businesses Approach 10-20 Detroit cafes, ● bars, boutiques, bookstores Offer Spotify Business Accounts ● Provide promotional materials ●

Project Phases for Pilot Partnership with Community Business Roundtables Community Recruitment Partnership Community Artist Recruitment & Community Playlist Curation Roundtable and Strategic Direction

Logistics

Benefits of Listen Local Detroit Educated artists ● Greater transparency ● Better leverage ● Exposure and engagement ● Vibrant Detroit music culture ● … and economic benefits throughout Detroit

Proposal Support live music in Detroit ● Collate educational resources ● Promote fair standards in contracting ● Pilot artist-curated playlists ● Pilot Community Engagement ● Artist curated playlists ● Business partnerships ●