PRESENTATION SKILLS • Public speaking • Advanced presentations and pitches • Presentations and pitches • Proposals and bids • Story-telling for business REUTERS / Albert Gea
PRESENTATION SKILLS 31 STORY-TELLING FOR PURPOSE PUBLIC SPEAKING Engaging and compelling an audience for Engaging and compelling an audience for professional impact professional impact What is it about? What is it about? Setting out an organisation’s policy and culture can be dull with leaders and Engaging an audience with a compelling or rousing speech is professionally managers struggling to engage their audience. Story-telling is the art of turning effective and personally satisfying. This workshop is about courage and background, facts and fjgures into meaningful narratives, often communicating confjdence, building the skills to get up there in front of people you may or may complex and contradictory ideas that would require a huge amount of effort not know and delivering powerful talks. We help you use your own physiognomy to explain by more rational means. This course looks at the role of stories in to maximise the impact of your speaking. The course covers breathing shaping organisations and how you can use these techniques and tools in your techniques, striking the right pitch, eliminating stammering, mumbling or own management and leadership roles. rambling -- all of which are the enemies of clear presentation. Who should attend? Who should attend? This workshop would be useful to anyone who needs to inspire and infmuence This workshop is for business executives, directors, senior managers, politicians others. This includes top executives and managers in the public or private; and other private or public sector professionals, who will deliver presentations or leaders of teams and groups; sales & marketing professionals; academics and speeches. It would also be benefjcial to anyone looking to make an impact, get teachers; as well as government offjcials and those in political careers. an important message across or infmuence people to take action. Learning outcomes Learning outcomes • • An overview of story-telling techniques Identify your Perfect Presenter Profjle and work towards its achievement • • Have more confjdence and competence in front of any audience An analysis of best case narratives and why they were effective • • Use a toolkit of techniques for structuring presentations that make an Understanding how and when stories work • impact Skills for writing of a number of stories • • Gain more control in audience interactions and challenging presentation Skills for telling/delivering stories situations • Visual and other aids for story-telling • Methods to inject colour, drama and impact into speeches and presentations • Voice techniques to improve the audience’s perception of you and your content matter Benefits Benefits Participants will become skilled at providing necessary context for their Participants will benefjt from heightened confjdence, competence and audience and explaining why something is worth listening are vital. They will credibility and the ability to ensure that each public speaking engagement develop their own personal, team and corporate stories for the benefjt of the achieves the impact it aimed for. Your organisation will benefjt from your ability organisation as a whole in order to motivate and inspire. to infmuence decision makers, gain acceptance of ideas and win more business. Course structure highlights Course structure highlights • • Stories as experience and their powers for indirect infmuencing Develop methods of breathing, which will drive and strengthen • What makes a good story your voice • • Characters, plot and message Use the full range of your voice: Tone, infmection, emphasis, rate, • Examples: from Apple and Body Shop to Sony pitch and emotion • • Types and uses of story Conquer your nerves using simple relaxation techniques • • Anecdotes, jokes and longer formats Be clear and succinct: reduce stammering, rambling and • The uses of story unfocused speech patterns • • Team and organisational inspiration Learn to use silence and timing, and articulation practice for • Coaching & mentoring clarity • • Teaching Power rooted in confjdence and associated body language: • Marketing, PR and selling Display self-assurance and techniques to free, tune, and enlarge • Finding useful stories your voice • • Personal and organisational history Structure your speech – establish and maintain rapport to keep • Biography the attention of the audience • • Current events Audience analysis – demographic analysis and a basic overview
PRESENTATION SKILLS PROPOSALS & BIDS PRESENTATIONS & PITCHES Putting forward engaging proposals and making Seizing the opportunity offered by presentations unbeatable bids and pitches What is it about? What is it about? Having the ability to submit an engaging and comprehensive proposal or Presentations and pitches are valuable business and professional opportunities enter am unbeatable bid to an open tender is priceless in this increasingly but many people become anxious at the thought of taking centre stage in front competitive world. This workshop will give you the skills to confjdently seek and of colleagues, competitors and clients. Even if you are a confjdent speaker, professionally respond to competitive tenders of all types, from expressions of there are many potential pitfalls to be aware of and numerous tools you can interest to quotations and submission via the e-sourcing process. employ to improve your capabilities. This course will help you overcome your fears and deliver with real impact. You will learn to look at things from the audience’s perspective, structure your content for clarity and deliver with impact and credibility. Who should attend? Who should attend? This workshop would benefjt anyone involved in the preparation & This course is for everyone in business but particularly useful for people that presentation of responses to requests for tender. SME business owners or any present regularly to clients or colleagues. It is ideal for anyone involved in the managers, sales and account staff involved in the tendering or new business strategy, preparation and delivery of business presentations and client pitches. process. Learning outcomes Learning outcomes • • Why companies fail to get on the tender list and how you can ensure Heightened confjdence when speaking publicly • you succeed Putting purpose into your presentations • • Making a good impression at the fjrst contact – written or face to face A checklist to help you prepare well, even with limited time • • Management skills throughout the tendering process. The ability to attract and maintain audience interest • • Focusing on solutions and benefjts to achieve success Skills to handle notes and prompt cards whilst keeping your audience • Developing a clear message for the reader/audience engaged • • Writing and delivering a persuasive and engaging tender document and Control of your body language and your nerves • presentation Control of your speech and improved awareness of your vocal capacity • Make fjgures meaningful and memorable • Create impactful data visualisation • Use word cloud visualisation to better understand customer needs and brand impact Benefits Benefits Your team and your organisation will be equipped with the skills necessary to Participants will benefjt from heightened confjdence, competence and identify competitive tendering opportunities and respond effectively, to win credibility, as well as the ability to ensure that each public engagement business and deliver greater profjt. achieves the impact it aimed for. Your organisation will benefjt from your ability to infmuence decision makers, gain acceptance of ideas and win more business. Course structure highlights Course structure highlights • Plan your presentation – the need for accuracy and strategic • Public and private sector issues planning • Getting to tender, the different categories of tender and how to • Structure your presentation – establish and maintain rapport to respond keep the attention of the audience • To bid or not to bid? • Time your presentation • Preparing an initial response (selling document) • Non-verbal communication – its importance and the rules of • The opportunities meetings provide harmony • The bid manager’s role and the structure, leadership and • Listening – the basic rules for effective listening processes for the bid team • Demographic analysis • Developing the message for your tender • Neuro-linguistic programming • How to focus on solutions and benefjts • The motivated sequence presentation – motivational needs and • Writing a covering letter - the pitfalls appeals • Developing a persuasive document and presentation structure • Visual aids – use them effectively to enhance a presentation
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