An NGFN W An NGFN Webina binar Two Revolutionary Tools f o r Beginning Farmers November 17, 2011
Presentation Outline Technical Orientation Wallace Center & NGFN Overview Jeff Farbman Wallace Center at Winrock International The Field Guide to the New American Foodshed On Farm Food Safety Project Questions and Answers Upcoming Opportunities, etc.
NATIONAL GOOD FOOD NETWORK: S TRUCTURE
NATIONAL GOOD FOOD NETWORK: VISION Increase small- Add economic Reach children and medium-sized vitality to rural and families grower viability and urban areas where they live
NATIONAL GOOD FOOD NETWORK: A CTIVITIES ngfn.org ngfn.org/sysco2009
Presentation Outline Technical Orientation Wallace Center & NGFN Overview The Field Guide to the New American Foodshed Gary Matteson VP New & Beginning Farmers & Outreach Farm Credit Council On Farm Food Safety Project Questions and Answers Upcoming Opportunities, etc.
A Tool for Beginning Farmers and their advisors, business partners, employees, family members, financial backers, lenders, communities…
PUR URPOS POSE • The purpose of the Field Guide is to help farmers and ranchers compare, emulate, adapt, and plan their choice of foodshed-related business
SP SPEC ECIA IAL NEE EEDS DS • BFR’s are not in traditional ag areas
2007 Ag Census: Beginning Principal Operator Farms Metro County 40% of beginning principal operators are located in metro counties. Of these, 75% generate less than $10K in sales. Range, Counties, Percent . 0 to 25, 306 9.9% 26 to 100, 1465 47.6% . 101 to 250, 1115 36.2% 251 to 500, 172 5.6% 501 to 1,450, 21 0.7% .
SP SPEC ECIA IAL NEE EEDS DS • BFR’s are not in traditional ag areas • Non-traditional crops and marketing • More likely small-scale direct-to-retail
DIF DIFFE FERENT ENT SO SOLUT UTIO IONS NS • Help explain unique business models • Case study-based instruction • Imitation and adaption of business models • Relationships between business functions • Info on legal entity types, tech/financial assistance, USDA programs
OBJ BJECTIV IVES • Situational analysis • Criteria to measure by • Strategic alternatives
NATURE OF SE SEARCH • Resources • Business goals • Market opportunities
PLAN ANNIN NING • Critical thinking based risk assessment • Modeling business behavior • Anticipating future events • Determining strategies
ACTIO ION • Clearly state goals • Create basis for measurable performance • Set realistic expectations
PH PHASE SE II II IM IMPRO PROVEM VEMENTS NTS • Specific subject matter, like crop insurance • Communications, outreach, networking • Contextualize info/ intuitive access • Other resources (such as Food Hubs) • Contacts and links • Decision tree function • More case studies • Library of RMA resources • User-driven improvements
define, explain, expand
Presentation Outline Technical Orientation Wallace Center & NGFN Overview The Field Guide to the New American Foodshed On Farm Food Safety Project Jim Slama President FamilyFarmed.org Questions and Answers Upcoming Opportunities, etc.
Over 95 % of All Food Consumed Flows • Through Wholesale Markets. Little of This Comes From Sustainable • Sources Why is this? •
Lack of Aggregation and Distribution Infrastructure
Not Enough Farmers
Wholesale Success Manual Tea eache hes s far armer mers s abo bout: ut: • Postharvest Handling • Packing • Maintaining the Cold Chain • Build Relationships with Wholesale Buyers.
FamilyFarmed.org Packinghouse Consulting Three packinghouses launched in 2011: • Blue Ridge Produce, VA • Kankakee, IL • Peoria, IL • Exploring Feasibility in Madison, WI
The On-Farm Food Safety Project
Why do Farms Need a Food Safety Plan? • Food Safety is key for farms of all sizes, regardless of the methods of land management and cultivation practices used by the grower. • Foodborne illness can cause serious health issues, some even fatal. • It is often required by wholesale buyers and for GAP certification.
Elements of a Food Safety Plan • A written plan, based on GAP/GHP guidelines, that is unique to a particular farm. • Involves a comprehensive assessment of risks for food contamination within an operation. • Provides thorough documentation and records of how food was handled and stored.
Earthbound Farm Strategic Partners Will Daniels, Senior VP of Food Safety, agreed to chair the OFFS Project Technical Advisory Committee. Many national leaders in food safety are now part of the Committee.
The On-Farm Food Safety Project FamilyFarmed.org collaborated with the following organizations to develop this tool: • Chipotle Mexican Grill • • Community Alliance for Family SYSCO • Farms UC Davis • • Compass Group United Fresh • • Cornell University University of Minnesota • • Earthbound Farm USDA/Risk Management Agency • • Farm Aid Wallace Center at Winrock • FDA International • • Goodness Greeness Western Growers • • NSF Agriculture (formerly NSF- Wild Farm Alliance • Wisconsin Dept . of Agriculture Davis Fresh) • The Organic Center • Produce Marketing Association
• Funded by USDA RMA, plus industry sponsors. • The On-Farm Food Safety Project (www.onfarmfoodsafety.org) is a website that helps farmers generate a customized food safety plan. • The website also includes information about Food Safety and useful resources.
• Once the user is registered, the user will be guided through a series of YES and NO questions. • Some questions include text boxes to complete. The information entered will appear in the food safety plan. • The online tool covers 11 food safety risk areas.
Risk Areas The following risk areas will be addressed in the decision tree questioning: • General Requirements • Worker Health and Hygiene • Soil Amendments and Manure • Previous Land Use and Site • Field Harvesting Selection • Transportation (Field to • Agricultural Water Packinghouse) • Agricultural Chemicals • Packinghouse Activities • Animals and Pest Control • Final Product Transport
Record Keeping
Form Templates • Each risk area includes Forms and Training Material templates to help document food safety policies, training logs and various checklists. • All of these documents can be reformatted and adjusted to the needs of the operation.
Best Practices • Many of the questions will include a list of food safety Best Practices. • Best Practices will automatically be entered in the user’s food safety plan, or some have an option to be included.
Non-Compliance Pop-Up For some questions, a NO answer will bring up a pop-up message letting the user know that this non- compliance will be reflected in their food safety plan.
Areas for Development For questions that include a pop-up and a NO answer is maintained, this information will appear at the end of the user’s food safety plan in the Areas for Development section.
Food Safety Plan
Manual Options • View Online • Answer Incomplete • Save as PDF Questions • Edit Manual • Review Checklist
Save Sa e as a PDF as a PDF Saving the manual as a PDF makes it easy to file and email.
Food Saf ood Safety ety Chec Checklist klist
Resour esources ces The Resources section includes typical audit questions, manual specific documents/resources, and useful links to assist farmers and/or improving their food safety plan.
Contact Information Jim Slama • FamilyFarmed.org • jimslama@familyfarmed.org • 708-763-9920 •
Questions and Answers Field Guide to the New On Farm Food Safety Project American Foodshed Jim Slama FamilyFarmed.org Gary Matteson Project Organizer Farm Credit Council Will Daniels Earthbound Farm Jeff Farbman Chair, Technical Moderator Advisory Team
Presentation Outline Technical Orientation Wallace Center & NGFN Overview The Field Guide to the New American Foodshed On Farm Food Safety Project Questions and Answers Upcoming Opportunities, etc.
Webinars are Archived TOPICS! http://ngfn.org/webinars
NGFN Webinars 3 rd Thursday of each month 3:30p EST (12:30p PST) http://ngfn.org/webinars December – Happy Holidays! (no webinar next month)
Two New Websites www.FoodHub.info Food Hub “hub” Research, case studies, list and map of hubs across the country, much more. www.HUFED.org About the initiative Grantee profiles Library of many of the best food access resources
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