PRATAAP AAP SN SNACKS ACKS LIMITED MITED Q2 & H1FY19 - Results Presentation November 2018
Disc sclai aimer mer Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Prataap Snacks Limited (PSL) will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward looking statements to reflect subsequent events or circumstances. 2
Co Contents ents Company Overview 4 Industry Overview 13 Avadh Snacks Acquisition 16 Q2 & H1FY19 Results Performance 20 3
Company Overview 4
Compa Co pany ny Snaps pshot hot 5 year revenue SKU’s Manufacturing Market Leader in CAGR facilities Rings States Super Stockists Distributors Packets sold per day Diverse Product Portfolio Focus On Product Innovation Pan India Distribution Network Core Management With Deep Domain Expertise Strategically Located Manufacturing Facilities 5
Diverse erse Produc duct Portfol tfolio io POTATO CHIPS CHULBULE* NAMKEEN* NACHOS PELLET SNACKS YUM CAKE & RINGS, KURVES YUM-PIE COOKIE CAKE & PUFF* Potato Rice grit & Corn grit Gram Wheat Made from Cake with Cake centre Jam & filled with based Corn grit based based# based corn tortillas chocolate cream and snack based snack SKUs: 23 SKUs: 2 Launched in Cake with snack SKUs: 9 Market varieties flavours Q4FY18 SKUs: 3 chocolate flavors SKUs: 7 leader in flavours Target Target SKUs: 3 flavours Rings SKUs: 2 Target group: All group: flavours Target flavour group: group: All Target SKUs: 4 Children Target Children Target group: flavours group: All Youth & group: Target Children Children group: and Youth Children Diverse product portfolio at strategic price points and pack sizes * Chulbule – Random extruded corn based snack, * Rings, Kurves & Puff – Shaped extruded corn based snacks, * Namkeen – Traditional Indian snacks # Key component is Gram, however, based on the variants, multiple pulses and other condiments might be used 6
Focus us On Product oduct In Innovat ovation on Namkeen • Banana Wafer Black Pepper Namkeen • Banana Wafer • Garlic Sev Salted Mamra • Cornflake Mixture Potato Chips • Masala • Mitha Falahar • Cream & Matar Ring • Bhel Nachos, Onion • Gatiya • Mango • Sev Murmura Kurves, • Nimbu Potato Chips Masala Chutney Masala • Tasty Punch Potato Chips Yum Cake & Chulbule Namkeen • MRP 15/- Yum Pie • Yummy Masala Cookie Cake Chulbule Potato Chips Chulbule Potato Chips • Cream & • Chana pack with • Taza Tomato • Mast Masala¹ • Achari • Black Pepper • Chatpata Onion Choor bigger toys 2016 2017 2018 2009 2011 2012 2013 2014 2015 2010 Products launched Launched Yum- Launched Nachos, • • Introduction of Introduction Introduction • • • Pie, a variety of Kurves, Yum Cake Rings, Namkeen of Scoops of Yoodles sweet snacks, and Cookie Cake in and Wheels and Creamy under the new 2018 Sticks umbrella brand • Introduced Cheese name Rich Feast Masala & Tomato in Nov/Dec 2017 variants in Kurves With a series of products and flavours launched over the years, Prataap Snacks has demonstrated the ability to introduce new products, deliver product innovation and redevelop product categories Note: Data as per fiscal year end (March ending) 1 Subsequently modified and changed to Chatpata
Pan In India ia Dist strib ribution ution Networ twork 1 States* 1 10 5 6 8 Super Stockist 1 19 4 29 7 6 3 2 Distributors 1 1 1 11 4 87 1 1 7 Region No. of States / UT No. of Super Stockists 2 North 7 53 1 2 East 12 39 6 South 5 18 1 West 5 125 7 *Includes one Union Territory, Map not to scale 8
Strateg ategical ically ly Located ated Manuf ufacturing acturing Facili lities ties Madhya Pradesh Assam West Bengal Karnataka Gujarat Ahmedabad (I&II) Bangalore (I&II) Rajkot (I) Indore Guwahati (I&II) Kolkata (I&II) Distribution benefits Caters to the Contract Manufacturing Prataap Snacks • • Eastern Zone acquires Gujarat Caters to the Northern and Western 11%-12% business comes from contract • • based Avadh Zones Guwahati’s manufacturing • Snacks location benefits Well connected between Mumbai and Kolkata – shared contract manufacturing unit • • from attractive The • Delhi which are key distribution hubs for for potato chips to cater East India market reverse logistic manufacturing North and West zones Bangalore – dedicated contract manufacturing trends • facility in Rajkot to unit for Rings and Pellets to cater South India cater to the Production benefits The • market target market of manufacturing Indore in MP is a key hub for sourcing • Gujarat and also facilities at Recently entered into new contracts for third • quality Potatoes supply to the party manufacturing at Ahmedabad, Gujarat, Guwahati are neighbouring Bengaluru, Karnataka and Kolkata, West Bengal eligible for Cost Benefits states for producing potato chips Income Tax Benefits from attractive reverse logistics • exemption Nachos to be manufactured at Ahmedabad • trends given that MP is a major consumer state Own facility Third party facility Subsidiary Facility 9
Co Core e Management nagement With th Deep ep Domai main n Ex Experti ertise se Corporate functions Arvind Mehta Amit Kumat Apoorva Kumat Subhashis Basu Sumit Sharma Chairman & Executive Director Managing Director & CEO President - Operations COO CFO Over 29 years of experience in Over 22 years in Snack Over 22 years in Snack Around 26 years in the 16 years in Finance & real estate business along with foods industry foods industry. FMCG sector Earlier Accounts over 15 years in the snack with Parle, Pepsico Earlier with Prakash Snacks Earlier with Prakash Earlier with Crompton foods industry and in the India and Mother and Hello Agro Food Snacks and Hello Agro Greaves, L&T-Case financing business Dairy Products Food Products 10
Guided ided By By An An Ac Accomplis omplished hed Bo Board d Of Direct rector ors Arvind Mehta Amit Kumat Chairman & Executive Director Managing Director & CEO Over 29 years of experience in real Over 22 years in the snacks foods estate business along with over 15 industry years in the snack foods industry and in the financing business Anisha Motwani G.V. Ravishankar Independent Director Nominee Director (Sequoia) Partner (Storm the Norm Over 12 years in management Ventures) consultancy & PE investments Previously worked with McKinsey & Earlier with General Motors India Company & Max Life Insurance Company Haresh Chawla Chetan Kumar Mathur Dr. Om Prakash Manchanda Vineet Kumar Kapila Independent Director Independent Director Independent Director Independent Director Partner (India Value Fund) & 30 years of experience in F&B CEO & Exe. Director (Dr. Lal COO (RPC North of United Spirits) earlier CEO (TV18) industry, worked with PepsiCo Pathlabs) & earlier with Hindustan & earlier MD (Spencer’s Retail ) India for 23 years Lever, Ranbaxy Laboratories Limited PSL has high standards of Corporate Governance and sound internal control policies 11
Prataap Snacks’ Evolution Successful IPO – Sequoia’s initial oversubscribed 47x; listed investment of Rs. 620 on NSE & BSE on Oct 5, mn Doubled the 2017 Prataap Snacks capacity of Potato Prakash Snacks Chips plant at Indore Launched Yum-Pie, a incorporated. Installed Chulbule Prataap Snacks took from 6,000MT per Introduction of variety of sweet snacks, Commenced trading plant at Prakash over the business of annum to 12,000MT Yoodles and Creamy under the brand name in Cheese Balls Snacks in Indore Prakash Snacks per annum Sticks Rich Feast. Set up a plant to Prataap Snacks Commissioned Rings Commissioned Guwahati new plant Entered into 3P manufacture Potato incorporated and and Namkeen plant Guwahati plant for commissioned Contract Chips in Indore set up a Potato Chips in Indore Rings, Chulbule and Manufacturing for plant in Indore Pellets Increased the producing potato chips Introduction of Rings, capacity of Chulbule Namkeen and Introduction of and Rings plant at Launch of Kurves, Wheels Scoops Indore Nachos ,Yum Cake and Cookie Cake In August acquired 80% stake in Avadh Snacks, a leading snacks player In Gujarat Note: Fiscal year ended March 12
Industry Overview 13
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