Prataap Snacks Limited (Formerly known as Prataap Snacks Pvt. Ltd.) - PDF document

Ref No.: PSL/2019-20/CS/SE/45 Date: 24" September, 2019 To, To, Listing Department Corporate Relationship Department National Stock Exchange of India Limited BSE Limited Exchange Plaza, 5" Floor P.J. Towers, Plot No. C/1, G Block Dalal Street Bandra Kurla Complex Mumbai- 400 001 Bandra ( E), Mumbai -400 051 Symbol: DIAMONDYD Security Code: 540724 Security ID : DIAMONDYD Sub.: Corporate Presentation of the Company made in Investor and Analyst Meet 2019 Dear Sir/Madam, With reference to our letter Ref No.: PSL/2019-20/CS/SE/44 dated 19" September, 2019, wherein we have intimated regarding hosting of an Investor & Analyst Meet on Tuesday, 24'" September, 2019 in Mumbai. Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find attached herewith Corporate Presentation of the Company made in aforesaid meet. The aforesaid presentation is also available on the Company’s website www.yellowdiamond.in This is for your kind information and record. Thanking you, Yours faithfully, For Prataap Snacks Limited Niele Om Prakash Pandey Company Secretary & Compliance Officer Encl: As above Prataap Snacks Limited (Formerly known as Prataap Snacks Pvt. Ltd.) Office : Khasra No. 378/2, 378/1/4, Nemawar Road, Near Makrand House, Gram Palda, Dist. : Indore (M.P.) India Phone : ++91-731-2437600, 2437602-10 E-mail : info@yellowdiamond.in CIN No. L15311MP2009PLC021746

Disclaimer Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties, like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Prataap Snacks Limited (PSL) will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward looking statements to reflect subsequent events or circumstances. 2

1 2 3 4 5 6 7 8 Agenda Industry Company Financial Governance Acquisition Sweet Creating Key Overview Overview Overview of Avadh Snacks Value for Takeaways Snacks Shareholders 4 7 15 19 25 29 35 42 3

1. Industry Overview 4

Favourable demographics supporting Industry growth POPULATION TREND (BILLIONS) INDIA’S ANNUAL CONSUMER EXPENDITURE (RS. TRILLION) 1.263 1.278 1.293 1.310 1.324 1.338 1.352 1.366 1.380 1.397 1.411 110 101 90 84 80 75 71 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2012 2013 2014 2015 2016 2017 2018 Source: World Population Review Source: World Bank, IMF, OECD, CIA World Factbook, BCG Group RISING AFFLUENCE AND GDP PER CAPITA AT CURRENT PRICES DISPOSABLE INCOME (US$) 5% 1,482 1,486 1,610 1,640 1,762 2,014 2,036 2,104 2,199 2,379 2,578 18% 46% 20% 11% 2025 15% 31% 45% 6% 2% 2016 Strugglers Next billion Aspirers Affluent Elite 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Source: World Economic Forum Report: Future of Consumption 5 Source: IBEF – May 2019 in Fast-Growth Consumer Markets – India

Salty Snacks – poised for strong growth ORGANISED MARKET TO GROW AT A CAGR OF 14.3% OVER 5 YEARS 43,000 ORGANISED SNACK MARKET BY TYPE OF CATEGORIES 22,000 8,700 Others 2% Namkeen & 2010 2016 2021 Chips Traditional Source: PSL Annual Report, 2018-19 30% 36% EXTRUDED SNACKS TO POST THE HIGHEST GROWTH* Extruded 19% 18% Snacks 10% 32% Source: PSL Annual Report, 2018-19 CHIPS EXTRUDED NAMKEEN SEGMENT Source: PSL Annual Report, 2018-19 6 *CAGR FY16-FY21

2. Company Overview 7

Prataap Snacks at a Glance Over More than SKUs Manufacturing packets sold 5 year revenue Facilities* per day CAGR Over Reach of over Retail In Rings Super Stockists Distributors Touchpoints 8 *(5 Inhouse plants and 9 contract manufacturing units)

Key Milestones Entered into 3P Contract Manufacturing Sequoia’s initial Doubled the Guwahati new plant in Karjat & investment of Rs. Installed capacity of Potato commissioned Kashipur Prakash Snacks 620 mn Chulbule Chips plant at incorporated. Prataap Snacks Introduction of plant at Indore from Conversion of company Acquired Avadh Commenced Yoodles and Prakash 6,000MT per from Private to Public Snacks Private trading Prataap Snacks Creamy Sticks Snacks in annum to Limited in Cheese Balls took over the Indore 12,000MT per Faering Capital business of annum acquired 2.9% stake Prakash Snacks 2020 2003 2005 2007 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Successfully Successful IPO – oversubscribed 47x; launched Cup Cake listed on NSE & BSE on Commissioned Commissioned Oct 5, 2017 Concluded the Rings and Guwahati plant Set up a plant Prataap Snacks Increased the merger of Pure N Sure Namkeen plant in for Rings, Launch of Kurves, Nachos to incorporated and capacity of Indore Chulbule and in Salty Snacks and Yum- manufacture set up a Potato Chulbule and Commenced a 3P in Pellets Pie in Sweet Snacks Potato Chips in Chips plant in Rings plant at Hisar, Haryana Introduction of Indore Indore Indore Rings, Namkeen Introduction of Entered into 3P Contract and Wheels Scoops Manufacturing at Ahmedabad, Kolkata - 2 and Bengaluru-2 9 Note: As per Financial Year

Comprehensive Presence Across Key Product Categories CHIPS EXTRUDED SNACKS (SHAPED) Sweet Snacks, 2% Potato EXTRUDED SNACKS (RANDOM) NAMKEEN Namkeen & Chips, 28% Pallets, 23% Percentage of Consolidated FY19 Sales PELLET SWEET SNACKS Extruded Snacks (S + R), 47% 10

Diverse Product Portfolio YUM CAKE, RINGS, KURVES PELLET NAMKEEN & POTATO CHIPS CHULBULE NAMKEEN CUP CAKE, & PUFF SNACKS FRYUMS COOKIE CAKE  Potato based  Rice grit &  Corn grit  Gram based  Wheat based  Cake  Namkeen snack Corn grit based snack variations and Fryums  SKUs: 22  SKUs: 4 based snack with catering to  SKUs: 7  Market varieties flavours Chocolate local tastes flavors  SKUs: 8 leader in  Target  Target fillings flavours Rings  SKUs: 55  Target group: All group:  SKUs: 4 varieties group: Youth  Target  SKUs: 8 Children flavour & Children group: Youth flavours  Target & Children  Target group: All  Target group: group: Children and Children Youth Diverse product portfolio at strategic price points and pack sizes 11

Track Record of Innovation Launched Launched Nachos, and Launched Cup Cake in Kurves Yum Cake, chocolate Introduction Launched Cookie and vanilla Yum-Pie, a of Seven Cake and flavor in variety of Wonders Choco Q1FY20 sweet snacks, Vanilla range of under Rich Introduction Cake healthier Feast of Yoodles 2020 snacks Introduction and Creamy 2019 Introduction 2018 of Rings, Sticks 2017 of Scoops Namkeen and Kurves 2016 • Cheese and 2015 Wheels 2014 masala Ring 2013 Namkeen variants • Mango 2012 • Chana Choor Namkeen Chutney 2010/11 Namkeen 2009/10 • Garlic Sev • MRP 15/- Potato Chips • Banana Wafer Mamra pack with Potato Chips • Black Pepper Black Pepper • Masala Matar Potato Chips bigger toys • Tasty Punch • Banana Wafer • Gatiya • Cream & Salted Masala Onion Chulbule • Nimbu • Cornflake Chulbule • Achari Masala Mixture • Cream & • Mitha Falahar Onion Potato Chips Chulbule • Bhel • Mast Masala¹ • Taza Tomato • Sev Murmura Potato Chips • Yummy Masala 12 • Chatpata

Pan India Presence – Source of supply closer to market Strategically located Manufacturing facilities to cater the regional demand 1 No. of Facilities Products Hissar No. of Facilities Products 1 – Contract Facility Extruded Snacks, Pellets, Chulbule Kashipur 1 - Contract Facility Chips, Namkeen, Pellet 10 1 5 Indore No. of Facilities Products 6 Headquartered in 8 Chips, Extruded 1 Indore Snacks, Sweet 2 - Owned Snacks, Pellets, 19 4 Namkeen 29 7 6 3 No. of Facilities Products 2 Guwahati 2 - Owned Extruded Snacks, Pellets No. of Facilities Products 1 1 Rajkot 1 21 4 87 1 – Owned Pellets, Namkeen 1 Kolkata 1 No. of Facilities Products Ahmedabad No. of Facilities Products 7 2 – Contract Facilities Chips & Nachos 2 - Contract Facilities Chips, Namkeen 2 Karjat 1 No. of Facilities Products 2 Region No. of States / UT No. of Super Stockists 1 - Contract Facility Pellets 6 North 7 53 East 12 39 South 5 18 Bengaluru No. of Facilities Products 1 West 5 135 7 & Tumkur 1 - Contract Facility Pellets, Extruded Snacks *Includes one Union Territory, Map not to scale 13 1 – Contract Facility Chips

3. Financial Overview 14

Track Record of Robust Growth REVENUE EBITDA CAGR: 21.9% CAGR: 33.0% 869 11,815 832 10,264 8,981 565 7,571 422 5,591 343 FY15 FY16 FY17 FY18 FY19 FY15 FY16 FY17 FY18 FY19 PAT CASH PROFIT CAGR: 52.7% CAGR: 37.0% 823 446 442 746 274 460 448 206 255 99 FY15 FY16 FY17 FY18 FY19 FY15 FY16 FY17 FY18 FY19 15 Figures for Sales, EBITDA, PAT & cash profit are in Rs. millions