PIVOT! CHANGING BUSINESS MODELS AND FINDING NEW OPPORTUNITIES, EVEN IN CRISIS Presented by Briana Harris Musician , Artist Manager
THIS IS NOT AN ARTIST RETREAT . THIS IS A GLOBAL PANDEMIC . IT ' S OKAY TO FEEL SCARED , UNMOTIVATED , OR UNCERTAIN . DISCLAIMERS ! THE ADVICE HERE IS GIVEN AS A LOWER PRIORITY THAN HANDLING THE SAFETY AND WELLBEING OF YOURSELF AND YOUR PEOPLE .
HI. I'M BRI. SAXOPHONIST ARTIST MANAGER BUSINESS OWNER TOUR MANAGER BOOKING AGENT PUBLICIST MARKETER ....PERSON WORKING IN A COLLAPSED INDUSTRY!
MULTIPLE INCOME STREAMS ARE ALWAYS A GOOD IDEA AND HOW TO NAVIGATE IT
GENERATE REVENUE WITHOUT HAVING TO PHYSICALLY BE EVERYWHERE REASONS FOR ENGAGE WITH YOUR AUDIENCE YEAR - MULTIPLE ROUND INCOME STREAMS LIFE - PROOF AND CRISIS - PROOF YOUR LIVELIHOOD
Put any physical product you sell online and available for shipping . Begin offering commissioned work . SIMPLE WAYS Develop in - person workshop content into online TO curriculum or resources . START Make your work available on all monetized platforms .
FINDING NEW CLIENTS ( WHEN YOUR INDUSTRY HAS COLLAPSED )
STOP PITCHING TO OTHER BROKE Building community with other artists and art organizations during this time is critical and necessary . ARTISTS But it ' s unlikely they have resources to pay your bills . Who is willing to pay for what you have to offer ? How can you make it valuable enough that they will ?
WHO HAS MORE MONEY Healthcare Professionals THAN TIME Some Working Parents RIGHT NOW? Public Servants News Media
SOLVE A 1 . Identify a need a client or industry SPECIFIC has . PROBLEM 2 . Quickly and efficiently develop a solution to meet that need . 3 . Pitch your specific solution , rather than broad skills .
RECONNECT WITH OLD CLIENTS EXPLORE OLD LEAD WITH LEADS RE - ENGAGE OPPORTUNITY What do you have time Reach out with a re - Don ' t ask for pity . Lead for now that you said no introduction to you and with an opportunity that to before ? your work . solves a client ' s problem !
PROFESSIONAL GROUPS RECONNECT COLLEGE FRIENDS WITH OLD NETWORKS VIRTUAL COMMUNITIES
PITCHING NEW SKILLS YOU CONTAIN MULTITUDES !!!
LOOK FOR ADJACENT Educational Workshops --> INDUSTRIES Curriculum Development Live Production --> Sound Mixing and Video Editing Event Planning --> Virtual Assistant
THE MINIMUM VIABLE PRODUCT A version of a product or service with just enough features to satisfy early customers and provide feedback for future product development . LOW-COST CLEAR AND SIMPLE FEATURES LAUNCHES QUICKLY CAN BE EASILY TESTED AND MODIFIED
ALL OF US ARE GOING THROUGH TRUST YOUR SOMETHING NEW RIGHT NOW. BROAD Don ' t worry if you ' ve never done this before . EXPERIENCE People will hire you because of their personal connections to you first - lean on those instead of cold marketing tactics Your broad knowledge of your field will guide you through new ventures . You can learn any new piece of technology or skill !
BUILD OUT CONTENT A BRAVE NEW ( DIGITAL ) WORLD
What ' s the best fit for your ALL audience ? ARTISTS What can you make right now RUN with the tools you already have ? CONTENT COMPANIES Now is the time to try something NEW and WEIRD. .
CHANNELS TO LEVERAGE WEBSITE Your digital business card and storefront SOCIAL MEDIA Your daily connection EMAIL NEWSLETTER Your Most Engaged Audience
THE ENGAGEMENT FUNNEL Turn casual viewers into long - time patrons . TIER ONE TIER 2 TIER 3 TIER 4 Social Media Blog Posts Premium Content Sustaining Support that Google Search Resource Lists Paywall Material Outlasts a Crisis Email Newsletter Patreon Subscriber Targeted Consultations
WHEN ALL ELSE FAILS, PLAN AHEAD Batch work tasks for your future self . MARKET RESEARCH ADMIN/SYSTEMS CONTENT CREATIVE OUTPUT DEVELOPMENT
Lynda . com ( courses through Public FREE AND Libraries ) LOW-COST Skillshare ( low cost subscription model to RESOURCES e - courses ) Canva . com ( free design tools ) Later . com ( social media scheduling )
LET'S CONNECT! Briana Harris brianaharrismusic @ gmail . com WEBSITE FACEBOOK INSTAGRAM brianaharris . com / brianaharrismusic @ brianaharrismusic
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