PHILANTHROPY FORECAST 2020 Plus newly released Giving USA 2017 results! MIE Los Angeles Presented by Aly Sterling, Founder & President July 2018
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A LOOK BACK Giving USA Annual Report on Giving
www.GivingUSA.org
2017 contributions: $410.02 billion by source (in billions of dollars – all figures are rounded)
2017 contributions: $410.02 billion by type of recipient organization (in billions of dollars – all figures are rounded)
Changes in giving by source 2015 − 2016, 2016 − 2017, and 2015 − 2017 (in current dollars)
Changes in giving by type of recipient organization, 2015 − 2016, 2016 − 2017, and 2015 − 2017 (in current dollars)
Total giving, 1977 − 2017 (in billions of dollars)
The number of 501(c)(3) organizations, 2007 − 2017
The Flipside… • Only 56% of American households made a charitable donation (in 2000 that number was 66%) • Giving declined across every age group and every income and education level • The share of giving dropped most among 51-60 year-olds
The Flipside… • 20 percent of households gave 83% of donations • 1 percent of households gave 49% of donations • Those who donate are giving more – almost every cause has seen its supporters give more per household • We need to rethink the pyramid – we’ve created an hourglass
“It’s clear that traditional fundraising tactics are faltering. Many groups recognize this, but they often don’t know how to change the course and don’t have the money to experiment. Facing enormous pressure to produce big-dollar results today, they put aside concerns about tomorrow. They are like the proverbial frog in the pot of water slowly heating up to a boil. They may not realize the danger until it is too late.” - Dave Strau s s , Natu re Con s er van c y
“It’s easy to feel overly optimistic about the big headlines we’ve seen. When you look at the pipeline, I’m not sure that same success will carry into the future, at least not without a profound change in direction and strategy.” - Jef f Martin , s en io r con s u ltant EAB
A LOOK AHEAD Philanthropy Forecast for 2020
PHILANTHROPY FORECAST 2020 Generational differences will become your competitive advantage
PHILANTHROPY FORECAST 2020 Charity is influencing commerce Point-of-sale fundraising is considered charitable giving by donors
PHILANTHROPY FORECAST 2020 It’s time to de -mystify Donor Advised Funds No more putting off a planned giving program Socially responsible investing continues to grow in popularity
PHILANTHROPY FORECAST 2020 Your giving footprint will no longer be limited to local or regional donors
PHILANTHROPY FORECAST 2020 Mobile and online giving is here to stay
PHILANTHROPY FORECAST 2020 If you can’t play well with others (aka: partner ), you can’t scale competitively
PHILANTHROPY FORECAST 2020 Those nonprofits who invest in talent (with clear expectations), yield strong returns
PHILANTHROPY FORECAST 2020 Charitable engagement is essential to attracting and retaining employees (not to mention new donors)
PHILANTHROPY FORECAST 2020 Identify and invest in your “middle donor” or your Donor Next Door ℠ … they are ready to give!
PHILANTHROPY FORECAST 2020 Sophisticated donors are seeking true social impact and systemic change Your donors are investing , not giving – make words matter
PHILANTHROPY FORECAST 2020 The donor experience you create and hardwire will be what matters most to acquisition, retention and upgrade
PHILANTHROPY FORECAST 2020 Protest / Passion / Rage Giving We must be in a “ready state” for this new normal
Q&A? Thank You!
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