Pay Per Click The Big Picture Rod Holmes from CHICAGO Style SEO Monday, August 16, 2010
Pay Per Click PPC Search Engine Marketing Search Marketing AdWords Why is PPC SEM Important? AdCenter CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
Pay Per Click Why is PPC Important? Monday, August 16, 2010
Why is PPC Important? Google Sandbox Trackable, Controllable ROI How Is AdWords Guaranteed Traffic Organized? Budget-able Expense CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
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What You Do... Determine Business Goals Research Keywords Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
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What You Do... Determine Business Goals Research Keywords Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
Research Keywords Find Long-tail Keywords # Of Searches/Month Long-tail Keywords Keywords CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
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Research Keywords CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
Research Keywords CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
What You Do... Determine Business Goals Research Keywords Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
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What You Do... Determine Business Goals Research Keywords Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
The Basics What You Do... What to Pay Attention To... CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
What to Pay Attention To... Click Thru Rates (CTR) Cost Per Click (CPC) CPC vs. Bid Average Position Quality Score CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
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Tools You’ll Need Rod Holmes AdWords Account from CHICAGO Style SEO Google Keyword Tool Spreadsheet Pay Per Click AdWords Editor App The Big Pictur CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Monday, August 16, 2010
Pay Per Click The Big Picture Rod Holmes from CHICAGO Style SEO Monday, August 16, 2010
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